If you’re looking for the best digital marketing courses in Guelph, then you’ve come to the right place. For your convenience, we have listed the best digital marketing courses in Guelph along with the course syllabus, fees, and placements.
First, let’s get an overview of the digital marketing sector.
Digital Marketing includes online marketing efforts conducted on the web. It is the promotion of brands to connect with potential customers using the web and other sorts of data communication.
The scope of digital marketing is increasing every day. In today’s world, traditional marketing techniques such as newspaper ads and TV commercials don’t work as well to draw consumers’ attention to your products. Blogs, social media, and email newsletters have opened a new era in which you may precisely track the success of your marketing strategy. If you’re not using digital marketing, you’re missing out on an opportunity to reach out to a larger audience.
Many companies are becoming aware of the importance of digital marketing in today’s market. Marketers are targeting digital platforms to promote their products since most of the customers can be found online. In order to maximize the benefits of digital marketing, they are making sure to include digital marketing strategies in their marketing campaigns.
Career opportunities in the digital marketing sector have increased in the past few years. Let’s take a look at the digital marketing jobs available in Guelph.
(Source: Indeed.com)
Impressive, right? Moreover, if you consider working in other nearby areas as well, the number just keeps increasing. So, if you’re interested in starting a career in digital marketing, then this is the right time to do it.
A quick tip: If you are new to digital marketing, and don’t know what skills you should specialize in, then do read our blog on digital marketing skills to gain insight into the same.
Now, let’s get started with the list.
Quick Read
Don’t have the time to read the entire blog? Here’s the synopsis!
Keeping in mind various factors such as duration, fees, placement assistance, top recruiters, and course highlights, the top 3 digital marketing courses in Guelph are:
- IIDE– Flexible digital marketing courses with industry relevance and 100% placement assistance.
- Udemy– Offers a wide range of online courses to provide students and professionals with the latest skills.
- Edureka– An online education and e-learning platform that was founded in 2011 with the aim to provide IT courses.
Now, let’s continue with the blog and understand the top 5 digital marketing courses in Guelph.
List of Top 5 Digital Marketing Courses in Guelph
Here’s an overview of the top 5 digital marketing courses in Guelph, their duration, and their fee structure.
| INSTITUTES | Duration | Fees |
|---|---|---|
| IIDE – The Digital School | 4 – 6 Months | USD 1,500 – 2,000 |
| Udemy | 34.5 Hours | – |
| Edureka | 30 Hours | USD 241.94 |
| International Institute of Digital Marketing | 3 Months | USD 1150 |
| York University | 8 Months | USD 15,199 |
1. IIDE – The Digital School
IIDE is India’s leading digital marketing institute that offers various Online Digital Marketing Courses. Since its inception in 2016, IIDE has trained more than 2,35,000 learners in digital marketing, giving them an opportunity to make a high paying digital marketing career in this competitive industry.
Not just college students & fresh graduates, in fact IIDE courses are also highly preferred by working professionals and small business owners who are either looking to upskill or switch their career to digital marketing.
So, why do we rank IIDE #1 on the list?
Of all the reasons why IIDE stands out, one of the major reasons is the recognition they have earned by the World Education Congress as well as the Indian Education Congress for the “Best Digital Marketing Institute” award.
Apart from their excellent placement track record and a student-centric culture, an important reason to include the first is their practical approach to learning. They use a blended training method to ensure all students learn the right skills with the right application methods.
A unique teaching method is adopted by IIDE to personalize the learning process. Here’s what it entails.
Learning Methodology
Step 1: Start with Video Lectures
Step 2: Attend Live Online Sessions
Step 3: Book A Mentor
Step 4: In-Class Presentations
Their unique method or their hybrid learning model (as they call it) starts with a series of high-quality online video courses, followed by weekly live training sessions, custom-tailored 1-on-1 mentoring sessions, and in-class presentations.
Courses Offered
IIDE offers the following online certifications in digital marketing:
- Advanced Certification in Digital Marketing (ACDM)
Preferred by: College Students, Freshers, Small Business Owners, Influencers - Professional Certification in Digital Marketing & Strategy (PCDMS)
Preferred by: Working Professionals, Agency Owners, Freelancers
Here’s a brief comparison of both the online courses:
| Criteria | ACDM | PCDMS |
|---|---|---|
| Duration | 4 Months | 6 Months |
| Live Projects & Assignments | 4 | 7 |
| Certifications Offered | Yes | Yes |
| Placement Assistance | Yes | Yes |
| Interpersonal & Corporate Skills | Yes | Yes |
| Agency & Leadership Skills | No | Yes |
| Project Management | No | Yes |
| Case Studies from Harvard Business Review | No | Yes |
| Simulation from Harvard Business Review | No | Yes |
Syllabus
| Courses | Modules Covered |
|---|---|
| Advance & Professional Course |
Foundation ● Brand Truth: Marketing Fundamentals ● Customer Journey: AIDA Funnel ● Presentation Skills ● Introduction to Agencies & Departments |
| Advance & Professional Course |
Search Marketing ● Website Basics ● Search Engine Optimisation ● Google Ads ● E-Commerce ● Corporate Soft Skills ● Reporting & Excel Training |
| Advance & Professional Course |
Social Marketing ● Social Media Organic ● Brand Reputation Management ● Social Media Paid ● Influencer Marketing ● Resume & LinkedIn Profile Building |
| Advance & Professional Course |
Growth & Analytics ● Lead Generation & Nurturing ● Google Analytics ● Capstone Project ● Interview Preparation ● Mock Interviews |
| Exclusively in Professional Course |
Planning & Strategy ● Media Planning ● Conversion Rate Optimization ● Customer Relationship Management ● Blogging, AdSense & Affiliate Marketing ● Freelancing Economics & Overview ● Portfolio & Personal Brand Building |
| Exclusively in Professional Course |
Agency Skills ● Art of Pitching ● Client Servicing ● Campaign Planning ● Project Management ● Harvard Multimedia Case Study ● Leadership & Conflict Resolution Skills ● Masterclass: Economics of Digital Marketing |
Course Faculty
Marketing Tools You’ll Master
A digital marketer’s day includes strategizing & executing those strategies with the help of tools. Mastering tools, both digital marketing & artificial intelligence (AI), that will fasten your progress as a digital marketer, is included in IIDE’s online digital marketing course.
Some of the marketing tools IIDE learners will master are:
AI Tools You’ll Master
With AI revolutionizing industries, it’s crucial to be proficient in AI tools. IIDE empowers its students with the expertise and knowledge to effectively leverage AI-powered tools for impactful marketing campaigns and maximized ROI.
Placement Assistance
IIDE offers 100% placement assistance to everyone who opts for it. Apart from connecting learners with big agencies & global brands, they also provide placement workshops such as AI based mock interviews, soft skills & agency skills training, etc to make you corporate ready.
Some of the brands where IIDE alumni have worked at are:
Here’s what students have to say about IIDE:
Course Duration and Fees
Here’s a table showing the duration and fees of the online digital marketing courses:
| IIDE’s Online Courses | Duration | Fees (USD) |
|---|---|---|
| Advanced Certification in Digital Marketing (ACDM) | 4 months | 1,500 |
| Professional Certification in Digital Marketing & Strategy (PCDMS) | 6 months | 2,000 |
Contact Details
Phone Number: +91 96199 58615
Email ID: [email protected]
Website: https://iide.co/online-digital-marketing-course/
2. Udemy
In May 2010, Udemy was founded with its headquarters in San Francisco, USA. Udemy offers a wide range of online courses on topics such as technology, business, and the arts. Courses are well-curated and up-to-date to provide students and professionals with the latest skills. Their digital marketing course will help students learn about copywriting, LinkedIn marketing, Google Analytics, Google Ads, etc.
Course Syllabus
- Introduction
- Define your business and target audience
- Brand Identity
- Content Marketing Basics
- Websites 101
- Email marketing
- Copywriting
- SEO (Search Engine Optimization).
- Facebook Group (Social media marketing)
- Facebook Pages (Social media marketing)
- Facebook Creator Studio (Social media marketing)
- Facebook Ads (Social media marketing)
- Facebook Retargeting (Social media marketing)
- Facebook For Local Business (Social media marketing)
- Google Ads
- Google Analytics
- Social Media Marketing – Twitter – Instagram – Pinterest – Linkedin
- Youtube Marketing
- Video marketing and Video production
- Podcasting
- Quora
- How to create a WordPress Website.
Course Duration and Fees
The duration of the course is approximately 34.5 hours. To know about the fee structure of the digital marketing course, please contact the institute
Course Highlights
- 34.5 hours of on-demand video
- 18 articles
- 25 downloadable resources
- Full lifetime access
- Access on mobile and TV
- Assignments
- Certificate of completion
Contact Details
Phone:(415) 813- 1710
Email: [email protected]
Address: 600 Harrison Street 3rd Floor San Francisco, CA 94107 United States
3. Edureka
Edureka is an online education and e-learning platform. It was founded in 2011 with the aim to provide IT courses. It provides digital marketing courses along with machine learning, cloud computing, and other courses. They have built a platform to enable students who wish to continue and complete their courses by attending live online courses, utilizing a ridiculously committed team of educators
Course Syllabus
- SEO 1: Keyword Planning and On-Page Optimization
- SEO 2: Off-Page Optimization
- Search Engine Marketing: Google Ads
- Email Marketing
- Affiliate Marketing(Self-Paced)
- Social Media Marketing 1: Facebook and Instagram
- Social Media Marketing 2: YouTube
- Social Media Marketing 2: Twitter and LinkedIn
- MasteringGoogleAnalytic1
- Mastering Google Analytics 2
- Creating an Integrated Digital
- Marketing Campaign(Self-Paced)
Course Duration and Fees
The course duration consists of 30 Hours of Online Live Instructor-led Classes with 10 sessions of 3 hours each. You will get lifetime access to LMS where presentations, quizzes, installation guides & class recordings are available.
The fee for Edureka’s lifetime course is only USD 241.94
Course Highlights
- Instructor-led Live Sessions
- Assignments
- Lifetime Access
- 24 x 7 Expert Support
- Certification
- Forum
Contact Details
Phone:+1 877 959 4010
Email: [email protected]
4. International Institute Of Digital Marketing
Founded in 1990 by several long-time marketers in the United States, the International Institute of Digital Marketing certifies digital marketers. Having years of experience in business, marketing, and more, they have combined their knowledge to create IIDM. The International Institute of Digital Marketing puts forth a great deal of energy, dedication, and strength to ensure that Digital Skills and the principles of Digital Marketing are accessible to every individual who needs to develop their marketing skills in the digital age.
Course Syllabus
- Introduction to Digital Marketing
- Content Marketing
- Social Media Marketing
- Search Engine Optimization (SEO)
- Paid Search (PPC) Using Google Ads
- Display and Video Advertising
- Email Marketing
- Website Optimization
- Analytics Using Google Analytics
- Digital Marketing Strategy
Course Duration and Fees
The duration of the digital marketing course is 3 months and the fee for the course is USD 1150
Course Highlights
- ZOOM Instructor-Led Presentation
- Self-Paced work with ZOOM Support
- Globally recognized Certification
- Create a cohesive digital marketing strategy for your business
- Create compelling digital display campaigns
Contact Details
Email: [email protected]
5. York University
Since 1959, York University has been a global leader in the education, training, and research of diverse student communities, as well as a source of opportunities to upskill them to achieve long-term success in their respective fields. The digital marketing program by York University will give students an idea about marketing and business concepts, web analytics, content marketing strategy, consumer research, and much more.
Course Syllabus
- Business in Digital Age
- Marketing Fundamentals
- Fundamentals of Digital Marketing
- Planning and Analysis for Content Marketing
- Marketing for Search Engines and Social Media
- Content Creation
- User Engagement and Marketing Automation
- Content Promotion and Amplification
Course Duration and Fees
The duration of the digital marketing program is 8 months. The tuition fee for international students is $15,199 and that for domestic students is $6,599
Course Highlights
- Certification
- Created in collaboration with industry leaders
- Assignments relevant to real-world job requirements
- Graduate with a portfolio of project work
- Form connections with a community of marketing professionals.
Contact Details
Phone: +1 416 736 5616
Email: [email protected]
Now that we’ve covered the best digital marketing courses in Guelph, let’s take a look at some frequently asked questions
FAQ – Frequently Asked Questions
Q. Which is the best digital marketing course in Guelph?
Ans: As we have mentioned in the listicle above, IIDE’s Online Digital Marketing course is the best if you want to pursue a career in digital marketing. IIDE provides live online lectures with 1-1 on mentoring sessions to help students get a thorough understanding of digital marketing topics.
Q. Is Digital Marketing a good career?
Ans: Yes, Digital Marketing is a good career. The digital marketing industry has been growing rapidly in the modern world. Job opportunities in digital marketing have increased as well due to the increase in demand. If you specialize in certain digital skills, you will be able to land a high-paying job in the industry.
Q. What will be the salary of a Digital Marketer?
Ans: The average salary of a digital marketer is around $61,145 per year in the USA. However, the salary of a particular job is largely determined by factors such as the company you work for, your expertise in the field, and your experience in the industry.
Q. What are the eligibility criteria for a digital marketing course?
Ans: The eligibility depends on the institute and course you select. Generally, the eligibility criteria for a digital marketing course is that any individual applying for the course should be 16 years or older. However, a 12th Grade Pass (10+2) with a minimum of 50% marks will be preferred.
Q. Is the digital marketing course difficult?
Ans: The digital marketing course is not difficult. With the help of industry experts, live lectures, individual mentoring, and doubt clearing sessions, IIDE makes it easier for students to understand digital marketing while also teaching them how to master digital skills.
To Conclude
Great! With this we have come to the end of the blog, we hope that through this blog we have helped you make the right decision regarding which institute you should opt for to start your career in digital marketing.
If you wish to learn specific digital marketing skills and create a niche in it, do check out IIDE’s short-term certification courses in digital marketing!
If you have any doubt, you can reach out to us at [email protected] to avail free counseling session.
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