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If you have been searching for the best digital marketing courses in Grand Rapids, we have got some of the best institutes for you. In this blog, we have listed out 7 best digital marketing courses in Grand Rapids with some of the relevant details like the course syllabus, duration, fees, and more.
But first, let’s understand what Digital Marketing is and what is the importance of digital marketing in today’s world.
The digital marketing industry is expected to rise to 539 billion by 2023. The usage of digital platforms by businesses to market their products has increased exponentially, especially since the start of the global pandemic as they realise the importance of the digital marketing industry.
Today there is a great demand for digital marketing enthusiasts in different parts of the world. Here’s what the demand for digital marketing experts looks like in Grand Rapids:
(Source:Indeed.com)
Key Factors to Consider When Choosing a Digital Marketing Course
To choose the right digital marketing courses in Grand Rapids for you, it’s essential to have answers to the following questions:
- Does the course have module-specific professors with experience? And if so, which brands have they worked for?
- Are there any networking opportunities with them?
- What modules are covered in the course? Is the syllabus AI integrated?
- Are case studies included in the curriculum to equip you with analytical skills?
- Does the institute provide 1-on-1 mentoring?
- Do they offer offline classes?
- Are there any mandatory internships for practical learning?
- Does the institute offer placement assistance?
You must have noticed that the course fee is not a part of the list of important questions. This is because education should be thought of as an investment, not an expense. Eventually, the benefits of a good education far outweigh the costs, making it a valuable investment in your future.
Now that you have all the information handy, let’s dive deeper into the list of the top digital marketing courses in Grand Rapids.
Kartik Mittal
Digital Marketing Trainer
Updated on: Dec 31, 2024
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List of Top 7 Digital Marketing Courses in Grand Rapids
Here’s an overview of the top 7 digital marketing courses in Grand Rapids and their course benefits at a glance. All 7 institutes provide Doubt-solving opportunities to students along with placement assistance. Other important aspects are listed below:
1. IIDE – The Digital School
IIDE is a leading digital marketing institute that offers various Online Digital Marketing Courses. Since its inception in 2016, IIDE has trained more than 2,35,000 learners in digital marketing, giving them an opportunity to make a high paying digital marketing career in this competitive industry.
Not just college students & fresh graduates, in fact IIDE courses are also highly preferred by working professionals and small business owners who are either looking to upskill or switch their career to digital marketing.
So, why do we rank IIDE #1 on the list?
Of all the reasons why IIDE stands out, one of the major reasons is the recognition they have earned by the World Education Congress as well as the Indian Education Congress for the “Best Digital Marketing Institute” award.
They also provide an Offline campus immersion option in Mumbai for their online learners via which the learners can visit the IIDE Campus and have some amount of training and assessment done offline and experience the IIDE culture first-hand.
Courses Offered
IIDE offers the following online courses in digital marketing:
- Advanced Certification in Digital Marketing (ACDM)
Preferred by: College Students, Freshers, Small Business Owners, Influencers - Professional Certification in Digital Marketing & Strategy (PCDMS)
Preferred by: Working Professionals, Agency Owners, Freelancers
Here’s a brief comparison of both the online courses:
| Course Benefits Matrix | ACDM | PCDMS |
|---|---|---|
| Duration | 4 months | 6 months |
| Certifications Offered | âś… | âś… |
| Ai Integrated Syllabus | âś… | âś… |
| Placement Assistance | âś… | âś… |
| 1-on-1 Mentoring | âś… | âś… |
| Module Specific Professors | âś… | âś… |
| Case Studies & Projects | ❌ | ✅ |
| Leadership & Agency Skills | ❌ | ✅ |
| Project Management & Conflict Resolution | ❌ | ✅ |
Other Courses Offered by IIDE
- Post Graduation in Digital Marketing
Preferred by: Fresh Graduates
This course is designed by experts in the field who bring years of experience to the table. It might not be recognized as a traditional MBA but offers training & placements equivalent to a master’s program in digital marketing in just 11 months. Furthermore, IIDE offers specialization in two distinct niches – Performance Marketing and Creative Strategy – as an integral part of their program.
Syllabus
| Courses | Modules Covered |
|---|---|
| Advance & Professional Course | Foundation â—Ź Brand Truth: Marketing Fundamentals â—Ź Customer Journey: AIDA Funnel â—Ź Presentation Skills â—Ź Introduction to Agencies & Departments |
| Advance & Professional Course | Search Marketing â—Ź Website Basics â—Ź Search Engine Optimisation â—Ź Google Ads â—Ź E-Commerce â—Ź Corporate Soft Skills â—Ź Reporting & Excel Training |
| Advance & Professional Course | Social Marketing â—Ź Social Media Organic â—Ź Brand Reputation Management â—Ź Social Media Paid â—Ź Influencer Marketing â—Ź Resume & LinkedIn Profile Building |
| Advance & Professional Course | Growth & Analytics â—Ź Lead Generation & Nurturing â—Ź Google Analytics â—Ź Capstone Project â—Ź Interview Preparation â—Ź Mock Interviews |
| Exclusively in Professional Course | Planning & Strategy â—Ź Media Planning â—Ź Conversion Rate Optimization â—Ź Customer Relationship Management â—Ź Blogging, AdSense & Affiliate Marketing â—Ź Freelancing Economics & Overview â—Ź Portfolio & Personal Brand Building |
| Exclusively in Professional Course | Agency Skills â—Ź Art of Pitching â—Ź Client Servicing â—Ź Campaign Planning â—Ź Project Management â—Ź Harvard Multimedia Case Study â—Ź Leadership & Conflict Resolution Skills â—Ź Masterclass: Economics of Digital Marketing |
Marketing Tools You’ll Master
A digital marketer’s day includes strategizing & executing those strategies with the help of tools. Mastering tools, both digital marketing & artificial intelligence (AI), that will fasten your progress as a digital marketer, is included in IIDE’s online digital marketing course.
Some of the marketing tools IIDE learners will master are:
Here’s what students have to say about IIDE:
Course Reviews
IIDE boasts a remarkable rating of 4.8 on Google, backed by an impressive collection of over 1000+ reviews. The high rating is largely attributed to numerous reviews by the students that praise the mentors, placement assistance, and the course curriculum.
Additionally, I also came across numerous Quora answers from IIDE alumni who spoke highly of their experiences and the quality of courses. As of now, I couldn’t find anything negative about them. However, you can dig a little more and check for yourself.
Contact Details
Phone Number: +91 96199 58615
Email ID: [email protected]
Website: https://iide.co/online-digital-marketing-course/
2. Graphics American Institute
AGI provides digital marketing solutions for businesses in Grand Rapids. Professionals design and develop responsive websites and web applications and integrate them with business tools such as CRM and marketing automation.
They provide PPC and SEO services to increase audience numbers and help businesses rank higher in search engines. The experts offer web hosting, and content creation.
Course Syllabus
- Google Analytics course for beginners
- Google Analytics 4 Bootcamp
- HTML Email Class – Introduction
- Photoshop class for web design & web graphics
- Apple Keynote Training class
Course Highlights
- Free retakes
- Detailed curriculum
- Live instructor
- Flexible rescheduling
- Certificate of Completion
| Course Benefits Matrix | AGI |
|---|---|
| Ai Integrated Syllabus | ❌ |
| Case Studies & Projects | âś… |
| Placement Assurance | ❌ |
| 1-on-1 Mentoring | ❌ |
| Module Specific Professors | ❌ |
| Offline course | âś… |
| Mandatory Internships | ❌ |
Course Placements
We were unable to find any course placement for the student at American Graphics Institute (AGI). To know more we suggest reaching out to the institute directly to gather more information.
Course Reviews
Earning a 4.9-star rating on Google My Business, American Graphics Institute (AGI) is praised for its hands-on approach and knowledgeable instructors, like Alex and Todd, who guide students from beginner to confident users in software like Premiere Pro and InDesign. While some prefer in-person classes, online sessions also receive positive reviews for clear instruction and enthusiasm.
Culture
For this course, we were unable to find any pictures of the student culture at American Graphics Institute (AGI) as it is primarily available in online mode. To know more about the course, we suggest reaching out to the institute directly to gather more information.
Contact Details
Contact Number: 781-376-6044
Address: American Graphics Institute 8 Cabot Road, Woburn, MA 01801, USA
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3. Noble Desktop
Noble Desktop founded in 1990, is one of the key design and coding schools in New York City. The digital marketing certificate course introduced by Noble Desktop is a hands-on course one should go for if one wants to pursue digital marketing.
This marketing course helps students who want to launch their marketing careers, professionals growing their businesses, and marketers who want to broaden their horizons by providing the key tools and skills needed to succeed in marketing across various social media platforms and teaching them how to ace search and analytics.
Course Syllabus
- Digital Marketing Strategies Bootcamp
- SEO Bootcamp
- Google Ads Bootcamp
- Google Analytics Bootcamp
- Instagram Marketing
- Facebook Marketing
- LinkedIn Marketing
- Social Media Video Marketing: YouTube & TikTok
- Social Media Content Marketing: Blogs & Twitter
Course Highlights
- Live, project-based training from experts
- Retake for free within 1 year
- Verified digital certificate of completion
- Flexible payment plans
| Course Benefits Matrix | Noble Desktop |
|---|---|
| Ai Integrated Syllabus | ❌ |
| Case Studies & Projects | âś… |
| Placement Assurance | ❌ |
| 1-on-1 Mentoring | âś… |
| Module Specific Professors | âś… |
| Offline course | âś… |
| Mandatory Internships | ❌ |
Course Placements
We were unable to find any course placement for the student at Noble Desktop. To know more we suggest reaching out to the institute directly to gather more information.
Course Reviews
Up Your Tech Game with Noble Desktop (5 stars on Google My Business!)
Impressed by Ade’s passionate Excel class? Or maybe Art and Dan’s expertise in Python and JavaScript? Noble Desktop boasts engaging instructors and a vast course catalog (Excel, Python, Figma, and more!) for all levels. While some praise spacious facilities and attentive staff, consider tailoring your expectations, as pricing can be on the higher end. Still, for a comprehensive tech education, Noble Desktop deserves a click!
Culture
For this course, we were unable to find any pictures of the student culture at Noble Desktop as it is primarily available in online mode. To know more about the course, we suggest reaching out to the institute directly to gather more information.
Contact Details
Phone: (212) 226-4149
Email: [email protected]
Address: 185 Madison Avenue 3rd Floor, New York, NY 10016
4. Simplilearn
Founded in 2009, Simplilearn is a renowned platform for Digital Training Skills. It focuses on helping people to acquire the skills that they need to thrive in the Digital Economy. They provide training in fields like Cyber Security, Cloud Computing, Project Management, Digital Marketing, and Data Science.
Headquartered in San Francisco, CA they have helped many professionals and companies get trained and upskill.
Their practical and applied approach has resulted in learners reporting career benefits including promotions and new jobs after completing the training.
Course Syllabus
- SEO
- Mobile Marketing
- Email Marketing
- Strategies for Paid Campaigns
- B2B Marketing
- Affiliate Marketing
Course Highlights
- Learn 35+ digital marketing tools
- Industry-recognised Digital Marketing Specialist certificate from Simplilearn
- Learn to Leverage ChatGPT and the latest generative AI tools for digital marketing
- 10+ case studies from brands like Adidas, KFC, Nike, Intel, etc
- Free Meta Certified Digital Marketing Associate exam voucher worth $99
| Course Benefits Matrix | Simplilearn |
|---|---|
| Ai Integrated Syllabus | âś… |
| Case Studies & Projects | âś… |
| Placement Assurance | âś… |
| 1-on-1 Mentoring | ❌ |
| Module Specific Professors | âś… |
| Offline course | ❌ |
| Mandatory Internships | âś… |
Course Placements
Students from Simplilearn get placed at companies like –
Course Reviews
Simplilearn has a 4.4 rating and 627 reviews on Google where students have highlighted having a good learning experience. However, few students have expressed concerns about the lack of a structured framework and course flow.
Culture
For this course, we were unable to find any pictures of the student culture at Simplilearn as it is primarily available in online mode. To know more about the course, we suggest reaching out to the institute directly to gather more information.
Contact Details
Phone: +1-844-532-7688
Address: 201 Spear Street, Suite 1100, San Francisco, CA 94105 United States
5. Upgrad
UpGrad is a higher education company that offers degrees and certificates in digital marketing and other fields, such as IT, accounting, and management. They are listed as #6 on our list of Digital Marketing courses in Delhi.
upGrad’s programs are delivered online through a variety of learning formats, including live lectures, recorded videos, case studies, and projects. This institute has been recognized as one of the leading online education companies in India.
Course Syllabus
- Digital Marketing Landscape
- Customer Centricity
- Blog Creation Project ( WordPress)
- Programmatic & Display Advertising
- Web Analytics
- Search Engine Optimisation (SEO)
- Marketing Analytics & Integrated Strategy
- Capstone Project
Courses Highlights
- Daily Doubt Resolution
- Fortnightly Coaching by Industry Mentors
- Personalized Resume Feedback
- Video classes
- 5 specializations to choose from
| Course Benefits Matrix | upGrad |
|---|---|
| Ai Integrated Syllabus | âś… |
| Case Studies & Projects | âś… |
| Placement Assurance | ❌ |
| 1-on-1 Mentoring | ❌ |
| Module Specific Professors | âś… |
| Offline course | ❌ |
| Mandatory Internships | ❌ |
Course Placements
Fractal, Kantar, American Express, and Star are some of the companies that have previously hired Upgrad students.
Course Reviews
Upgrad has a solid 4.1 rating on Google based on 498 reviews, with many students praising their learning experience. While skimming through their reviews we found out that some professionals who transitioned into digital marketing were dissatisfied with the placement opportunities provided by the institute.
To get a better understanding of Upgrad’s placements, we suggest connecting with their alumni.
Culture
Since Upgrad’s courses are online, you may not be able to find pictures of their student culture. However, you can connect them directly to learn more about the activities that are conducted for their students.
Contact Details
Phone: 1800 210 2020
Email: [email protected]
6. Udemy
In May 2010, Udemy was founded with its headquarters in San Francisco, USA. Udemy offers a wide range of online courses on topics such as technology, business, and the arts. Courses are well-curated and up-to-date to provide students and professionals with the latest skills. Their digital marketing course will help students learn about copywriting, LinkedIn marketing, Google Analytics, Google Ads, etc.
Course Syllabus
- Introduction
- Search Engine Optimisation
- Copywriting
- Market Research
- Website Marketing
- Email marketing
Course Highlights
- 39.5 hours on-demand video
- 19 articles
- 51downloadable resources
- Certificate of completion
- Access on mobile and TV
| Course Benefits Matrix | Udemy |
|---|---|
| Ai Integrated Syllabus | âś… |
| Case Studies & Projects | âś… |
| Placement Assurance | ❌ |
| 1-on-1 Mentoring | ❌ |
| Module Specific Professors | âś… |
| Offline course | ❌ |
| Mandatory Internships | ❌ |
Course Placements
We were unable to find any course placement for the student at Udemy. To know more we suggest reaching out to the institute directly to gather more information.
Course Reviews
Udemy has a 3.6 rating and 126 reviews on Google where students have highlighted having a good learning experience. However, few students have expressed concerns about the lack of a structured framework and course flow.
Culture
For this course, we were unable to find any pictures of the student culture at Udemy as it is primarily available in online mode. To know more about the course, we suggest reaching out to the institute directly to gather more information.
Contact Details
Phone:(415) 813- 1710
Email: [email protected]
Address: 600 Harrison Street 3rd Floor San Francisco, CA 94107 United States
7. ISB Executive Education
The Digital Marketing and Analytics program from ISB will enable you to understand digital customer behavior, build digital marketing strategies, and identify in-demand metrics to effectively measure and optimize ROI.
Prepare for a rewarding career in digital marketing and analytics with digital marketing skills and strategies that are robust and reliable even in our current ever-evolving economy.
Course Syllabus
- Marketing in the Digital World
- Customers in the digital world
- Customer Journey
- Reaching & Engaging the Customers
- Making Digital Work: Strategies for Paid Ad Campaigns
- Email, Display, and Social Media Advertising
Course Highlights
- 200+ Prerecorded Videos
- 20 assignments and quizzes
- 6+ case studies
- 5+ Masterclass
- 10+ Discussion Boards
| Course Benefits Matrix | ISB |
|---|---|
| Ai Integrated Syllabus | âś… |
| Case Studies & Projects | âś… |
| Placement Assurance | âś… |
| 1-on-1 Mentoring | ❌ |
| Module Specific Professors | âś… |
| Offline course | ❌ |
| Mandatory Internships | âś… |
Course Placements
ISB students are placed at companies like –
Course Reviews
ISB Executive Education’s online digital marketing program is a comprehensive and well-structured course that provides learners with the skills and knowledge they need to succeed in the ever-evolving digital marketing landscape. The program is delivered by experienced faculty who are experts in their fields.
Culture
We regret to inform you that we were unable to locate any student culture. We kindly request that you contact the institute for further information.
Contact Details
Phone No.: +91 40 2300 7000 / +91 172 459 0000
Email: [email protected]
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Additional points to consider
It’s crucial to choose the right digital marketing course that aligns with your career goals and learning preferences. To help you make an informed decision, we’ve compiled a list of points you should consider when selecting a digital marketing course.
Finding the Right Learning Mode
Consider whether you prefer on-campus learning or are open to online courses. Local institutes may provide the advantage of networking opportunities, while online courses offer flexibility.
Balancing Time Commitments
Understanding the course duration and flexibility is vital, especially if you have other commitments like work or studies. Explore whether the course offers options for part-time or self-paced learning.
Ensuring Credibility
Certification plays a pivotal role in validating the quality and credibility of a digital marketing course. Look for courses that are recognized by industry associations and top brands.
Learning from Industry Experts
The expertise of the faculty members can make or break your learning experience. Make sure the trainers have hands-on experience in digital marketing. You can also register for a demo class to get a hint about the teaching methodology.
Get in touch with the Alumni
Before choosing any course, see where the institute’s alumni are, and what are they up to. For this, you can use either Instagram or Linkedin.
For e.g: Search for “IIDE” or any institute on LinkedIn > Companies category > Alumni Page
Here’s an example 👇
You can use LinkedIn to get a good sense of the institute’s placement record. This information can be very helpful for you when choosing a course.
By carefully considering these factors and using tools like LinkedIn to connect with the alumni, you can get a better idea of which course aligns with your career goals
As we conclude this blog, I hope it has offered you a clearer understanding of your choices and helped you determine the course that best fits your needs. But, if you need any help, you can schedule an appointment with us to learn more about digital marketing courses.
Wishing you all the best for your future and happy learning!
​
FAQs – Frequently Asked Questions
Q. Which is the best institute for Digital Marketing in Grand Rapids?
Ans. As per our listicle mentioned above, IIDE is the best institute for digital marketing for students and freshers. IIDE’s Online Digital Marketing Course is best for learners who wish to get their hands on the latest digital marketing skills required in top companies.
Q. What are the eligibility criteria to get into a digital marketing course?
Ans. The eligibility criteria to start learning a professional digital marketing certificate course is to get a 12th passing certificate. Also, if you enroll in a post-graduation program, you require a graduation degree from a recognized college.
Q. What will be the cost of a digital marketing course?
Ans. The average cost for a digital marketing course ranges between USD 130 to USD 1,100 depending on the course you opt for and the mode of the course (online or on-campus). IIDE’s Online Digital Marketing Certification Course will cost you only USD 971 + Taxes.
Q. Which field is best in digital marketing?
Ans. Some of the best fields in digital marketing are Marketing Automation, Video Production and Marketing, Paid Media Specialist, Content Marketing Specialist, Analytics, SEO, Copywriting, Email-Marketing, etc. You can master any of these fields with perfect knowledge and skills.
Q. Is Digital Marketing Worth It?
Ans. Yes, Digital Marketing is definitely worth it. This industry is gaining a lot of popularity due to its effectiveness. And it’s got a place for all kinds of individuals, be it, creative, analytical, etc.
Q. What courses come under digital marketing?
Ans. There are various which come under digital marketing such as Introduction to Digital Marketing, Website Planning and Creation, Search Engine Optimisation (SEO), Search Engine Marketing, Social Media Marketing, Content Marketing & Strategy, Web Analytics, and many more such courses.
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Digital Marketing Trainer
Kartik is a certified digital marketer and an experienced marketing trainer with a strong passion for imparting knowledge in the field of digital marketing. As a marketing leader, he brings expertise in SEO (Search Engine Optimization), ASO (App Store Optimization), Website Development & much more. His curiosity and commitment to staying updated with industry trends have made him a dedicated digital marketing educator.
Kartik's dedication to teaching has led him to train over 35,000 students globally. His students range from engineers, MBA graduates, start-up entrepreneurs, marketing managers, and even those new to the world of digital marketing. His sessions have reached learners across India, Canada, Dubai, the USA, and other parts of the globe.Â
Kartik is committed to helping students and professionals alike understand the complexities of digital marketing, empowering them to advance their careers and businesses in this dynamic industry. His deep knowledge and practical approach have earned him a reputation as top 1% digital marketing trainer.