5 Best Digital Marketing Courses in Edmonton To Boost Your Digital Skills

Updated on: Mar 1, 2024
Digital Marketing Course in EDMONTON - featured image

If you’re looking for digital marketing courses in Edmonton, then you’re in the right place! In this blog, we’ve listed the top 5 digital marketing courses in Edmonton including course details such as curriculum, duration, fees and placements to master your digital marketing skills.

But first, let’s understand what Digital Marketing is and what is the importance of digital marketing in today’s world.

Digital Marketing has changed the way marketing operates since the onset of the pandemic. It has resulted in a significant increase in customization and personalization in marketing activities. 

Did you know that 69% of people prefer learning about a product or service through a video? This form of advertisement has yielded higher results compared to traditional forms of advertising. As a result, businesses are recruiting skilled digital marketers very generously to carry out digital marketing strategies in order to increase their revenues. 

The snapshot below highlights the number of job opportunities available for digital marketers in Edmonton. 

job statistic - edmonton

Source: Indeed.com

Key Factors to Consider When Choosing a Digital Marketing Course 

To choose the right digital marketing courses in Edmonton for you, it’s essential to have answers to the following questions:

  • Does the course have module-specific professors with experience? And if so, which brands have they worked for?
  • Are there any networking opportunities with them?
  • What modules are covered in the course? Is the syllabus AI integrated?
  • Are case studies included in the curriculum to equip you with analytical skills?
  • Does the institute provide 1-on-1 mentoring?
  • Do they offer offline classes?
  • Are there any mandatory internships for practical learning?
  • Does the institute offer placement assistance?
  • You must have noticed that the course fee is not a part of the list of important questions. This is because education should be thought of as an investment, not an expense. Eventually, the benefits of a good education far outweigh the costs, making it a valuable investment in your future.
  • Now that you have all the information handy, let’s dive deeper into the list of the top digital marketing courses in Edmonton.

List of Top 5 Digital Marketing Courses in Edmonton

Here’s an overview of the top 5 digital marketing courses in Edmonton and their course benefits at a glance. All 5 institutes provide Doubt-solving opportunities to students along with placement assistance. Other important aspects are listed below:

1. IIDE – The Digital School

IIDE-Site-Logo

IIDE is a leading digital marketing institute that offers various Online Digital Marketing Courses in India. Since its inception in 2016, IIDE has trained more than 2,35,000 learners in digital marketing, giving them an opportunity to make a high paying digital marketing career in this competitive industry.

Not just college students & fresh graduates, in fact IIDE courses are also highly preferred by working professionals and small business owners who are either looking to upskill or switch their career to digital marketing.

So, why do we rank IIDE #1 on the list?

Of all the reasons why IIDE stands out, one of the major reasons is the recognition they have earned by the World Education Congress as well as the Indian Education Congress for the “Best Digital Marketing Institute” award.

They also provide an Offline campus immersion option in Mumbai for their online learners via which the learners can visit the IIDE Campus and have some amount of training and assessment done offline and experience the IIDE culture first-hand.

Digital Marketing Courses - Indian & World Education Congress Awards

Digital Marketing Courses - Indian & World Education Congress Awards

Courses Offered

IIDE offers the following online courses in digital marketing:

Here’s a brief comparison of both the online courses:

Course Benefits Matrix ACDM PCDMS
Duration 4 months 6 months
Certifications Offered
Ai Integrated Syllabus
Placement Assistance
1-on-1 Mentoring
Module Specific Professors
Case Studies from Harvard Business Review
Leadership & Agency Skills
Project Management & Conflict Resolution

 

Other Courses Offered by IIDE

This course is designed by experts in the field who bring years of experience to the table. It might not be recognized as a traditional MBA but offers training & placements equivalent to a master’s program in digital marketing in just 11 months. Furthermore, IIDE offers specialization in two distinct niches – Performance Marketing and Creative Strategy – as an integral part of their program.

Digital Marketing Courses - IIDE Course Brochure
Digital Marketing Courses - IIDE Course Brochure

 Syllabus

Courses Modules Covered
Advance &
Professional Course
Foundation
● Brand Truth: Marketing Fundamentals
● Customer Journey: AIDA Funnel
● Presentation Skills
● Introduction to Agencies & Departments
Advance &
Professional Course
Search Marketing
● Website Basics
● Search Engine Optimisation
● Google Ads
● E-Commerce
● Corporate Soft Skills
● Reporting & Excel Training
Advance &
Professional Course
Social Marketing
● Social Media Organic
● Brand Reputation Management
● Social Media Paid
● Influencer Marketing
● Resume & LinkedIn Profile Building
Advance &
Professional Course
Growth & Analytics
● Lead Generation & Nurturing
● Google Analytics
● Capstone Project
● Interview Preparation
● Mock Interviews
Exclusively in
Professional Course
Planning & Strategy
● Media Planning
● Conversion Rate Optimization
● Customer Relationship Management
● Blogging, AdSense & Affiliate Marketing
● Freelancing Economics & Overview
● Portfolio & Personal Brand Building
Exclusively in
Professional Course
Agency Skills
● Art of Pitching
● Client Servicing
● Campaign Planning
● Project Management
● Harvard Multimedia Case Study
● Leadership & Conflict Resolution Skills
● Masterclass: Economics of Digital Marketing

 

Digital Marketing Courses - IIDE Course Curriculum
Digital Marketing Courses - IIDE Course Curriculum

 

Marketing Tools You’ll Master

A digital marketer’s day includes strategizing & executing those strategies with the help of tools. Mastering tools, both digital marketing & artificial intelligence (AI), that will fasten your progress as a digital marketer, is included in IIDE’s online digital marketing course.

Some of the marketing tools IIDE learners will master are:

ai tools taught at IIDE

 

Here’s what students have to say about IIDE:

 

Course Reviews

IIDE boasts a remarkable rating of 4.8 on Google, backed by an impressive collection of over 1000+ reviews. The high rating is largely attributed to numerous reviews by the students that praise the mentors, placement assistance, and the course curriculum.

Additionally, I also came across numerous Quora answers from IIDE alumni who spoke highly of their experiences and the quality of courses. As of now, I couldn’t find anything negative about them. However, you can dig a little more and check for yourself.


Digital Marketing Courses - IIDE Scholarships

Contact Details

Phone Number: +91 96199 58615
Email ID: admissions@iide.co
Website: https://iide.co/online-digital-marketing-course/

2. University of Calgary

digital marketing courses in CALGARY - University of Calgary logo

The University of Calgary Continuing Education is a proud member of the Canadian Association for University Continuing Education. The university offers a wide range of extension seminars, courses, certificates, and diploma programs to individuals and organizations seeking opportunities for professional development and personal enrichment.

Given below are the course details of their digital marketing course structure.

Course Syllabus

  • Foundations of digital marketing
  • Digital Content Management
  • Digital Social Platforms
  • Digital Marketing Analysis
  • Digital promotion and optimization

Course Highlights

  • Gain knowledge of emerging digital marketing approaches and how they apply to business
  • Analyze how data metrics, analysis and reporting are used to optimize marketing campaigns
  • Apply learned concepts to develop content planning and management
  • Analyze online marketing strategies and their effectiveness to improve brand recognition and purchase intent
  • Recognize the importance of implementing an omni-channel approach in engaging all stakeholders of the organization
Course Benefits Matrix University of Calgary
Ai Integrated Syllabus
Case Studies & Projects
Placement Assurance
1-on-1 Mentoring
Module Specific Professors
Offline course
Mandatory Internships

Course Placements

We were unable to find any course placement for the student at University of Calgary. To know more we suggest reaching out to the institute directly to gather more information.

Course Reviews

With a 4.2-star rating on Google My Business, the University of Calgary boasts a beautiful campus and a welcoming atmosphere, as noted by many visitors. Their faculty is also highly regarded, with some even coming from prestigious universities like Berkeley. However, some students report negative experiences, highlighting the importance of individual research before making a decision.

Culture

For this course, we were unable to find any pictures of the student culture at University of Calgary as it is primarily available in online mode. To know more about the course, we suggest reaching out to the institute directly to gather more information.

Contact Details

Phone: 403-220-2866

Email: conted@ucalgary.ca

Address: University of Calgary, Continuing Education, 2500 University Drive NW, Calgary, AB T2N 1N4, CANADA

3. Knowledge Hut 

Digital marketing courses in Edmonton - Knowledge Hut logo

Knowledge Hut is also one of the best institutes offering digital marketing courses in Kadapa. They aim to offer digital marketing training to professionals and ensure they join the business ecosystem with their well-devised digital marketing strategies.

They provide you with a course that teaches you the different concepts under the umbrella term – digital marketing from scratch and tries to give a holistic view of how each & every concept comes into play in the real business world.

Course Syllabus

  • Brand Strategy and Marketing
  • Marketing Analytics 
  • Excel, Statistics and Data Visualization
  • Segmentation, Targeting and Tracking
  • Metrics, Sources and Statistics
  • Testing and Experimentation
  • UX Fundamentals and Trends
  • Budgeting and Planning
  • Content Strategy

Course Highlights

  • Learn from Real-World Examples and Case Studies
  • 16 Hours Interactive and Intensive Course on Digital Marketing
  • Get Downloadable Courseware and Course Credits
  • Balanced Mix of Classroom and Practical Sessions
Course Benefits Matrix Knowledge Hut
Ai Integrated Syllabus
Case Studies & Projects
Placement Assurance
1-on-1 Mentoring
Module Specific Professors
Offline course
Mandatory Internships

Course Placements

We regret to inform you that we were unable to locate any placement partners on their page. We kindly request that you contact the institute for further information.

Course Reviews

Knowledge Hut, a renowned online training provider, has garnered a 4.0-star rating on Google My Business, solidifying its reputation as a premier learning destination. Widely acclaimed for its industry-aligned curriculum and experienced trainers, Knowledge Hut has empowered countless individuals to excel in their respective fields. However, a few negative reviews have surfaced, highlighting occasional lapses in customer service.

Culture

We regret to inform you that we were unable to locate any student culture. We kindly request that you contact the institute for further information.

Contact Details 

Phone:+91-84484-45027

4. Bow Valley College

digital marketing courses in CALGARY - Bow valley college logo 

The Bow Valley College has been helping people reach their goals for better education and career since 1965.

They build their courses by working with experts who do the job and leaders who do the hiring.  Therefore, you can be confident what you learn will match what will be expected of you on the job.

Have a look at their digital marketing course structure.

Course Syllabus

  • Digital Marketing Analysis
  • User Experience Design
  • Web Design and Development for digital marketing
  • Digital Media Production
  • Digital Media Communications
  • Design Process Analysis
  • Digital Marketing Capstone Project

Course Highlights

  • Allow you to grow your existing skills to expand in the digital realm.
  • Delivered in flexible learning spaces
  • Post Graduation Certificate
  • Expert Faculty
Course Benefits Matrix Bow Valley College
Ai Integrated Syllabus
Case Studies & Projects
Placement Assurance
1-on-1 Mentoring
Module Specific Professors
Offline course
Mandatory Internships

Course Placements

We were unable to find any course placement for the student at The Bow Valley College. To know more we suggest reaching out to the institute directly to gather more information.

Course Reviews

Earning a 3.1-star rating on Google My Business, Bow Valley College boasts a welcoming atmosphere and helpful staff, like Patricia from admissions, as praised by many students. It also offers easily accessible campuses via public transportation, like the downtown location near the C-Train station. However, some students raise concerns about addressing administrative issues, which potential students might want to consider during their research.

Culture

Here, is a glimpse of student life at Bow Valley College-

Bow Valley College Student Culture

Contact Details

Email: nfo@bowvalleycollege.ca

Phone: 403-410-1400

Address: Bow Valley College, 345 – 6 Avenue SE, Calgary, AB T2G 4V1

5. Simplilearn

digital marketing courses in canada - Simplilearn logo

Founded in 2009, Simplilearn is a renowned platform for Digital Training Skills. It focuses on helping people to acquire the skills that they need to thrive in the Digital Economy. They provide training in fields like Cyber Security, Cloud Computing, Project Management, Digital Marketing, and Data Science.

Headquartered in San Francisco, CA they have helped many professionals and companies get trained and upskill.

Their practical and applied approach has resulted in learners reporting career benefits including promotions and new jobs after completing the training.        

Course Syllabus

  • SEO
  • Mobile Marketing
  • Email Marketing
  • Strategies for Paid Campaigns
  • B2B Marketing
  • Affiliate Marketing

Course Highlights

  • Learn 35+ digital marketing tools
  • Industry-recognised Digital Marketing Specialist certificate from Simplilearn
  • Learn to Leverage ChatGPT and the latest generative AI tools for digital marketing
  • 10+ case studies from brands like Adidas, KFC, Nike, Intel, etc
  • Free Meta Certified Digital Marketing Associate exam voucher worth $99
Course Benefits Matrix Simplilearn
Ai Integrated Syllabus
Case Studies & Projects
Placement Assurance
1-on-1 Mentoring
Module Specific Professors
Offline course
Mandatory Internships

Course Placements

Students from Simplilearn get placed at companies like –

Simplilearn Placement

Course Reviews

Simplilearn has a 4.4 rating and 627 reviews on Google where students have highlighted having a good learning experience. However, few students have expressed concerns about the lack of a structured framework and course flow.

Culture

For this course, we were unable to find any pictures of the student culture at Simplilearn as it is primarily available in online mode. To know more about the course, we suggest reaching out to the institute directly to gather more information.

Contact Details

Phone: +1-844-532-7688
Address: 201 Spear Street, Suite 1100, San Francisco, CA 94105 United States

Additional points to consider

It’s crucial to choose the right digital marketing course that aligns with your career goals and learning preferences. To help you make an informed decision, we’ve compiled a list of points you should consider when selecting a digital marketing course.

Finding the Right Learning Mode

Consider whether you prefer on-campus learning or are open to online courses. Local institutes may provide the advantage of networking opportunities, while online courses offer flexibility.

Balancing Time Commitments

Understanding the course duration and flexibility is vital, especially if you have other commitments like work or studies. Explore whether the course offers options for part-time or self-paced learning.

Ensuring Credibility

Certification plays a pivotal role in validating the quality and credibility of a digital marketing course. Look for courses that are recognized by industry associations and top brands.

Learning from Industry Experts

The expertise of the faculty members can make or break your learning experience. Make sure the trainers have hands-on experience in digital marketing. You can also register for a demo class to get a hint about the teaching methodology.

Get in touch with the Alumni

Before choosing any course, see where the institute’s alumni are, and what are they up to. For this, you can use either Instagram or Linkedin.

For e.g: Search for “IIDE” or any institute on LinkedIn > Companies category > Alumni Page

Here’s an example 👇

Digital Marketing Courses in Delhi - Linkedin Screenshot

You can use LinkedIn to get a good sense of the institute’s placement record. This information can be very helpful for you when choosing a course.

By carefully considering these factors and using tools like LinkedIn to connect with the alumni, you can get a better idea of which course aligns with your career goals

As we conclude this blog, I hope it has offered you a clearer understanding of your choices and helped you determine the course that best fits your needs. But, if you need any help, you can schedule an appointment with us to learn more about digital marketing courses.

Wishing you all the best for your future and happy learning!

FAQs – Frequently Asked Questions

Q. Which is the best place to study Digital Marketing?

Ans: The best place to learn digital marketing is the Indian Institute of Digital Education. They offer an online advanced digital marketing course & an MBA-Level Post Graduation Program in Digital Marketing. 

IIDE was awarded as “India’s Best Digital Learning Institute” by the Indian Education Congress and Awards 2020 and by the World Education Congress Awards 2021. The institute is also going global and raising the bar of imparting education all over. 

Q. What is the fee for Digital Marketing Courses in Edmonton?

Ans: The fees for digital marketing courses in Edmonton on an average range between USD 200 to USD 7000. However, the fees vary in different institutes depending on the packages chosen and the duration of the course. IIDE’s Online Digital Marketing course is for USD 971  + Taxes. 

Q. What is the qualification for digital marketing courses in Edmonton?

Ans: No specific qualification is required to learn digital marketing. One can learn digital marketing anytime they want to upskill themselves. Although, a basic qualification of Class 12 passing for certification courses and a graduation degree for postgraduate courses is required. 

Q. Is digital marketing a good career?

Ans: Digital Marketing has proven to be a highly lucrative career over the past few years due to its soaring demand. A heavy focus on conducting business online in this evolving market, along with a handsome salary and freedom to creatively showcase your talents are the key reasons to specialise in this skill-driven industry.

Q. Is the digital marketing course difficult?

Ans: The digital marketing course is not difficult. With the help of industry experts, live lectures, 1-1 on mentoring, and doubt clearing sessions IIDE makes it easier for students to understand every aspect of digital marketing while also helping them master the digital skills.

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Mamta Shroff

Head of Admissions & Institutional Relations at IIDE

She has been working with new trends in the Education industry for the last 2 decades. Starting her career as an Academic Counselor in the Middle East with Emirates College for Management & Information Technology......[Read full bio]

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