BBA in Digital Marketing: Fees, Syllabus, Eligibility & Admission 2026

Check out the Key Highlights of BBA in Digital Marketing

Highlight	Details
Course Level	Undergraduate (UG)
BBA in Digital Marketing Full Form	Bachelor of Business Administration in Digital Marketing
BBA in Digital Marketing Course Duration	3 years (6 semesters)
BBA in Digital Marketing Course Eligibility Criteria	10+2 from a recognized board with minimum 50% aggregate & entrance exams
BBA in Digital Marketing Entrance Exams	CUET, SET, NPAT, institution-specific tests
BBA in Digital Marketing Popular Colleges	IIDE, Christ University, NMIMS, Chandigarh University, Amity University, SRM University
BBA in Digital Marketing Admission Process	Entrance exam/merit-based; followed by GD/PI, document verification
BBA Digital Marketing Fees	₹50,000 to ₹4 lakhs per year
BBA in Digital Marketing Top Profiles	Digital Marketing Manager, SEO Specialist, Social Media Executive, Content Strategist
BBA in Digital Marketing Average Salary	₹4-8 LPA (entry-level) up to ₹12 LPA with experience

Explore 23 Best BBA in Digital Marketing Colleges in 2026

College Name	BBA Specialisation Offered	Admission Criteria
IIDE	Digital Business  & Entrepreneurship	10+2 (50%), Merit/ Interview
KPB Hinduja College	Digital Business Program	10+2 (50%), Merit
Jai Hind College	Digital Business Program	10+2, Merit/Entrance
Nagindas Khandwala College	Digital Business Program	10+2 (45%), Merit
KES Shroff College	Digital Business Program	10+2, Merit
Thakur College of Science & Commerce	Digital Business Program	10+2 (50%), Merit
Christ University	BBA in Digital Marketing	10+2 (50%), CUET/ Christ Test
NMIMS	BBA in Digital Marketing	10+2 (50%), NPAT
Chandigarh University	BBA (Hons) in Digital Marketing	10+2 (50%), CUCET
Brainware University	BBA in Digital Marketing	10+2, Merit/Interview
Kristu Jayanti College	BBA in Digital Marketing	10+2 (50%), Merit
Indira Institute of Management	BBA in Digital Marketing	10+2, Entrance/Merit
ISMT Business School	BBA in Digital Marketing	10+2 (50%), GD/PI
Chitkara University	BBA in Digital Marketing	10+2, Merit/CUET
Quantum University	BBA in Digital Marketing	10+2, Merit
SRM University	BBA in Digital Marketing	10+2 (50%), SRMJEEE
Vivekananda Global University	BBA in Digital Marketing	10+2, Merit
Lovely Professional University	BBA in Digital Marketing	10+2 (50%), LPUNEST
Amity University	BBA in Digital Marketing	10+2 (60%), CUET
NDIM	BBA in Digital Marketing	10+2, Merit/GDPI
Symbiosis Centre for Management Studies	BBA in Digital Marketing	10+2 (50%), SET
WPU School of Business	BBA in Digital Marketing	10+2, Merit/Interview
GIBS Business School	BBA in Digital Marketing	10+2 (50%), Merit

1. IIDE - Digital Business School

IIDE, naam toh suna hoga! Since its establishment in 2016, the institution has rapidly emerged as India's premier digital marketing institute.

IIDE's comprehensive approach to digital marketing education combines cutting-edge curriculum with practical, industry-focused training. The brand's unique vision is to spark a global wave of opportunity by shaping the world's most agile and in-demand digital marketing talent, preparing students not just to meet market needs but to redefine them.

At the undergraduate level, degrees like BBA provide a solid foundation for careers in business and commerce. While these traditional degrees remain popular, the job market today demands specialised, high-demand skills that aren’t always covered in conventional courses.

If you're looking to stay ahead of the crowd, pursuing an additional specialisation can give you a competitive edge.

IIDE’s Undergraduate Program in Digital Business & Entrepreneurship is a Mumbai-based, offline program built for students who want more than a conventional college degree.

Designed for future founders and operators, the program prepares students to launch startups, digitise family businesses, or work in fast-growing digital-first companies. 

In IIDE’s UG program, learning goes beyond theory. Students work on real business challenges, live projects, and scenario-based case studies under the guidance of industry leaders.

The curriculum is co-created with active founders and CXOs, ensuring graduates build practical, job-ready and venture-ready skills. With in-person mentorship, mandatory internships, global exposure in Dubai, and flagship initiatives like the Launchpad Challenge (₹5 lakh seed funding).

Ready to future-proof your career? Explore IIDE’s UG Program in Digital Business & Entrepreneurship.

Admission Criteria & Eligibility

The eligibility for IIDE's Digital Business requires the 10+2 merit with at least 50%, followed by a simple one on one interview.

Fees Structure

Complete your 3-year UG in Digital Business & Entreprenureship program for ₹10,08,900 (full program fee) with flexible EMI payment plans available to suit your budget.

Why Select This College?

IIDE's practical learning with hands-on projects, live brands, capstones, and AI tools gets you job-ready fast. Faculty and placement support are super helpful and knowledgeable, helping build key skills in content, presentations, and client talks for careers or freelancing. The campus setup is warm, and the overall vibe feels positive and welcoming. Check out IIDE now!

2. KPB Hinduja College 

KPB Hinduja, one of the most renowned BBA college in Mumbai sits in South of the city. It has a solid 'A' NAAC grade. The college is known for its handy spot near Matunga. Local students love the quick train rides. The campus feels lively with people from all backgrounds. It has a strong history in commerce education since 1974. Cultural fests and events are lively and bring everyone together.

BBA Specialisation Offered by KPB Hinduja College

KPB Hinduja College brings a Digital Business Course blending foundational business concepts with digital tools such as e-commerce, online ventures, and tech management for cutting-edge careers in digital realms.

Admission Criteria & Eligibility and Fees Structure

You need  a 10+2 certificate with 50% marks minimum, chosen by merit. Fees are ₹52,000 per year - pretty easy on the pocket for solid education.

Why Select This College?

Students like the helpful teachers who really know business and finance, making classes engaging and useful. Good placement chances come from known companies, landing management jobs with a kick start. The nice South Mumbai feel, simple travel by train, fun events like fests, diverse crowd, and great value for money make it a smart, and practical choice.

Detailed Course Information Here: BBA in Digital Business by KPB Hinduja College 

3. Jai Hind College

Jai Hind College, yet another ranking BBA College in Mumbai, also in the South of city boasts a strong 'A+' NAAC grade and stands out for its iconic spot right by Churchgate Station and Marine Drive. It's very convinient to reach and is surrounded by city perks.

What makes it special is the daily strolls along Marine Drive for calmness, quick access to Colaba markets for group hangouts, Bollywood shoots nearby, and those unbeatable evening chai breaks at Marine Lines with classmates after classes.

BBA Specialisation Offered by Jai Hind College

Dive into Jai Hind's Digital Business Course, offering essential business basics with e-commerce strategies, entrepreneurial online skills, and technology-led management to propel innovative digital careers.

Admission Criteria & Eligibility and Fees Structure

You need 10+2 with minimum 70%, chosen via merit or entrance. Fees range from ₹40,000-60,000 per year. Isn't this a good value in a prime spot?

Why Select This College?

Students praise the energetic, supportive teachers in self-finance streams with relevant courses, practicals, and events, though some older faculty could update methods. The AC classrooms, labs, library, and Marine Drive location create a welcoming vibe full of fests, networking, internships, and placements up to 15 LPA that build real skills.

Detailed Course Information Here: Bachelor of Digital Strategy by Jai Hind College 

4. Nagindas Khandwala College

Nagindas Khandwala College in Mumbai holds a 'B++' NAAC grade and is special for its calm, green campus in Malad. The college is in the North Mumbai, away from city rush, offering a peaceful study spot with solid community ties.

Students often talk about chilling under the shady trees during breaks, the fresh air from nearby Mindspace that clears the mind for studies, casual football matches on the lawns after lectures, and hidden corner cafes in Malad West perfect for group project meetups without the downtown noise. And yes, Nagindas also comes in the top BBA colleges in Mumbai list!

BBA Specialisation Offered by Nagindas Khandwala College

Nagindas Khandwala 's Digital Business Course integrates core business fundamentals with digital innovations like e-commerce handling, online entrepreneurship, and tech-savvy management for dynamic digital business paths.

Admission Criteria & Eligibility and Fees Structure

You need 10+2 with 45% marks, selected on merit. Fees are ₹35,000-50,000 per year, which are quite affordable for steady learning.

Why Select This College?

Students like the useful curriculum and easy exams, plus nice AC classrooms, smart boards, quiet library, and good Wi-Fi in a pleasant setting. Big events, seminars, friendly staff, and cooperative vibe make it vibrant and value-packed institute that you should definately consider.

Detailed Course Information Here: Bachelor's in Digital Business by Nagindas Khandwala College 

5. KES Shroff College

KES Shroff College in Kandivali, Mumbai, has an 'A' NAAC grade and is unique for its big turf ground and sports focus - great for active students balancing fitness with studies. You'll hear students buzzing about early morning jogs on the expansive turf, intense inter-class cricket matches, weekend basketball tournaments pulling crowds from nearby colleges, and grabbing post-game vada pav from the campus canteen. Get the best of BBA Colleges in Mumbai paired with sports here, and nowhere else!

BBA Specialisation Offered by KES Shroff College

At KES Shroff College, the Digital Business Course combines traditional business principles with modern digital elements - e-commerce, online startups, and tech management to kickstart your journey in innovative digital enterprises.

Admission Criteria & Eligibility and Fees Structure

You need 10+2 marks with a minimum of 50%, selected on merit. Fees are ₹52,000 per year, quite reasonable for the facilities.

Why Select This College?

Students call out the qualified, supportive teachers with fresh syllabi for finance, commerce and management jobs, good AC classrooms, labs, library, turf, and canteen. Placements work well for self-financed courses with decent pay, and the mix of strict rules and fun helps grow personally and professionally.

Detailed Course Information Here: Bachelor's in Digital Business by KES Shroff College

6. Thakur College of Science & Commerce

Thakur College of Science & Commerce in Kandivali East, yet another name topping the list of best BBA colleges in Mumbai, earns a 'A+' NAAC grade. It stands apart with its massive campus sprawling over 35 acres. This vast piece of land offers breathing room, top sports fields, and a self-contained world that feels like a mini-university away from the urban chaos. 

BBA Specialisation Offered by Thakur College of Science & Commerce

Thakur College of Science & Commerce offers a Digital Business Course, which mixes core business principles with digital strategies like e-commerce operations, online entrepreneurship, and tech-driven management to launch you into innovative digital business careers.

Admission Criteria & Eligibility and Fees Structure

Admission requires 10+2 with 50% marks, based on merit selection. Annual fees sit at ₹60,000-80,000, making it a solid mid-range choice with plenty of extras included.

Why Select This College?

Students highlight the modern labs, smart classrooms, huge library, and sports spots that create a lively hub, even if the canteen or benches sometimes feel average amid crowds. Knowledgeable, approachable faculty push practical learning despite occasional strictness or changes, with a balanced curriculum and tough-but-fair exams building real grit.

Campus buzzes with fests like Synergy, clubs, scholarships, and decent placements from big names, though some wish for more drives - overall, it knits tight student bonds.

Detailed Course Information Here: Bachelor's in Digital Business by Thakur College

7. Christ University

Christ University spans a lush 25-acre campus in Bangalore's Hosur Road area, with an 'A+' NAAC grade, and sets itself apart with world-class sports facilities like a full cricket ground, football field, basketball courts, tennis, swimming pool, and gym.

This is ideal for students who thrive on balancing academics with high-energy athletics and fitness routines in Bangalore. Picture starting your day with laps in the pool or a quick tennis match before class, all amid greenery that feels like a resort escape in the city.

BBA Specialisation Offered by Christ University

Christ University offers BBA in Digital Marketing, blending business basics with cutting-edge digital tools such as SEO mastery, social media analytics, content creation strategies, and campaign management to equip you for leading roles in the evolving online marketplace.

Admission Criteria & Eligibility and Fees Structure

You need 10+2 with 50% marks, selected through CUET or the Christ Entrance Test. Fees range from ₹1.4-1.85 lakhs per year, reflecting premium facilities and global exposure.

Why Select This College?

With PhD-holding faculty bringing industry know-how, the curriculum packs in workshops and international tie-ups for real-world prep, though some say it could refresh faster. Its brand name shines in Commerce circles, especially in Bangalore, drawing top talent and opening doors for everyone.

8. NMIMS

NMIMS in Mumbai's Vile Parle neighborhood rocks an 'A+' NAAC grade and stands out for its sleek, and unique style building that towers as a landmark. Students geek out over rooftop views of the city skyline, quick hops to Bandra's trendy cafes for coffee breaks, and those insider networking events with pros right in India's finance hub, another top BBA college in Mumbai to consider for a lavish student life. 

BBA Specialisation Offered by NMIMS

NMIMS offers BBA in Digital Marketing, focusing on real-world tactics like SEO optimization, social media campaigns, digital analytics, and brand strategy to sharpen your skills for competitive marketing careers.

Admission Criteria & Eligibility and Fees Structure

NMIMS Mumbai demands 10+2 with a minimum 70% marks via NPAT entrance. Fees range ₹1.3-2 lakhs per year, matching the elite industry links.

Why Select This College?

NMIMS shines with top placements (₹25 LPA average CTC) and ties to FMCG, IT, consulting, and finance giants, powered by PhD faculty with industry chops delivering rigorous, case-study-driven classes. Modern AC classrooms, labs, libraries, and prime Mumbai location flood you with exposure and networking gold.

9. Chandigarh University

Chandigarh University sprawls across a massive 300-acre campus near Mohali, boasting an 'A+' NAAC grade, and uniquely dazzles with its cutting-edge AI labs and tech parks. Students geek out over drone flying sessions on open grounds, late-night coding marathons in 24/7 facilities, quick rides to Chandigarh's Rock Garden for weekend unwinds, and that futuristic vibe blending Punjab's warmth with global innovation.

BBA Specialisation Offered by Chandigarh University

Chandigarh University offers BBA (Hons) in Digital Marketing, integrating AI tools with core subjects like SEO, content marketing, social analytics, and e-commerce strategies for a forward-thinking business edge.

Admission Criteria & Eligibility and Fees Structure

You need 10+2 with 50% marks through CUCET entrance. Fees are ₹1.78-1.82 lakhs per year, value-packed with tech perks.

Why Select This College?

Modern labs and supportive faculty shine, with AI included into management for multi-field skills, plus pre-placement training from day one to land on tech and business jobs. The sprawling setup fosters hands-on growth in a dynamic environment.

Explore comprehensive digital marketing courses in Mumbai to build in-demand skills for today's digital economy.

10. Brainware University

Brainware University in Barasat, Kolkata, carries a 'B' NAAC grade and distinguishes itself with its rapid rise as a tech-forward campus. Students appreciate the quick shuttle to the airport for internships, nearby Barasat's street food spots for budget meals, hands-on robotics labs that spark innovation, and a growing vibe that's perfect for self-starters in West Bengal's education scene.

BBA Specialisation Offered by Brainware University

Brainware University offers BBA in Digital Marketing, emphasizing practical modules like SEO tools, digital advertising, social media management, and analytics to build versatile skills for entry-level digital roles.

Admission Criteria & Eligibility and Fees Structure

You need 10+2 with 50% marks, selected via merit or interview. Fees range ₹1-1.5 lakhs per year, pretty accessible for regional aspirants seeking quality education.

Why Select This College?

Students appreciate the modern facilities and dedicated labs that help with practical learning. Faculty members are supportive and guide motivated students well, but the overall education quality is average - your success really depends on your personal effort. Placements are decent for students who build strong skills, though some question the accuracy of placement statistics. If you're willing to work hard and stay proactive, it's a reasonable choice among Tier 3 colleges in Kolkata's competitive job market.

11. Kristu Jayanti College

Kristu Jayanti College in Bangalore's Kothanur area holds an 'A++' NAAC grade and shines uniquely for its sprawling eco-friendly campus with butterfly gardens and rainwater harvesting. Students cherish morning yoga in green spaces, nearby Hebbal Lake picnics, tech-savvy skill studios buzzing with projects, and a close-knit community fostering faith-inspired growth.

BBA Specialisation Offered by Kristu Jayanti College

Kristu Jayanti College offers BBA in Digital Marketing, merging theory with practice through AI/ML-infused modules on SEO, social strategies, content analytics, and campaign execution for well-rounded digital pros.

Admission Criteria & Eligibility and Fees Structure

You need 10+2 with a minimum of 50% marks, selected on merit. Fees range ₹80,000-1 lakh per year, considerable for quality education and strong outcomes.

Why Select This College?

Students say that the passionate, industry-linked faculty deliver a strong curriculum blending theory, practice, drawing recruiters like Microsoft, IBM, Deloitte, and TCS for top-notch placements. Workshops, community service, and holistic focus nurture complete growth of students in a supportive setup.

12. Indira Institute of Management

Indira Institute of Management in Pune's Tathawade area features a 'A' NAAC grade and excels with its compact yet tech-packed campus. Students rave about quick auto rides to Hinjewadi IT Park for guest lectures, cozy evening walks around the nearby Pawna Lake, bustling canteen samosa runs during breaks, and vibrant annual cultural nights that light up the small grounds.

BBA Specialisation Offered by Indira Institute of Management

Indira Institute of Management offers BBA in Digital Marketing, delivering industry-ready training in SEO, social media mastery, digital campaigns, and analytics through interactive projects and case studies.

Admission Criteria & Eligibility and Fees Structure

You need 10+2 with aminimum of 50% marks, via entrance or merit. Fees ₹1.5-2 lakhs per year, fitting for Pune's dynamic scene and vibrant opportunities.

Why Select This College?

Students love learnign from the experienced faculty integrating fun and practical methods for relevant curriculum across specializations, backed by smart classrooms, Wi-Fi, labs, and AC halls. Placements hit 6.5-12 LPA averages from Deloitte, Accenture, Amazon, with active cells pushing marketing/HR roles.

13. ISMT Business School

ISMT Business School in Pune's Wakad neighborhood holds a 'A' NAAC grade and stands out for its boutique-style campus tailored for business simulations. Students love the nearby Rajiv Gandhi Infotech Park for spontaneous industry visits, cozy group study nooks overlooking hills, fresh juice stalls during lunch breaks, and intimate guest speaker sessions that feel like chatting with mentors over coffee.

BBA Specialisation Offered by ISMT Business School

ISMT Business School offers BBA in Digital Marketing, stressing live projects in SEO, social engagement, ad tech, and market analytics to fast-track job market readiness.

Admission Criteria & Eligibility and Fees Structure

ISMT requires 10+2 with 50% marks, through GD/PI. Fees ₹2-3 lakhs per year - eased by aid options for accessible excellence.

Why Select This College?

Students love the experienced faculty and supportive vibe, with hands-on workshops and solid corporate connections. You also get bonus courses in things like graphic design and deep learning, which is a nice plus. Modern labs and classrooms make group work easy. The placement cell claims nearly 100% success and helps you prep for interviews. Education loans are available too, so it's pretty affordable overall - a good all-round experience if you're serious about learning.

14. Chitkara University

Chitkara University boasts a vibrant 50-acre campus in Punjab's Rajpura, with an 'A+' NAAC grade, and captivates with its global pathway vibe. Students buzz about shuttle trips to Chandigarh's Sukhna Lake for relaxation, innovation fests with drone demos on open fields, coffee chats at on-campus Big 4 partner cafes.

BBA Specialisation Offered by Chitkara University

Chitkara University offers BBA in Digital Marketing, weaving AI, data analytics, statistics, and marketing through practical skills, EY collaborations, and global standards for data-driven business leaders.

Admission Criteria & Eligibility and Fees Structure

You need 10+2 with 50% marks, via merit or CUET. Fees run ₹1.5-2 lakhs per year, boosted by the international options for a global edge.

Why Select This College?

State-of-the-art labs/classrooms support a modern curriculum with AI/data focus and EY/ASU/Deakin ties for world-class exposure. Placements deliver ~3.75 LPA median from HDFC, Deloitte, Amazon in analytics roles, making it a launchpad for global careers.

Dive into our guide to BBA colleges in Mumbai to find the perfect institution for quality business education in India's financial hub, home to countless MNCs, banks, and corporate headquarters that actively recruit from local campuses.

15. Quantum University

Quantum University unfolds across a scenic 30-acre campus in Roorkee, Uttarakhand, with a 'B++' NAAC grade, uniquely blending Himalayan views with adventure. Students share stories of trekking nearby hills on weekends, bonfires by the Ganga Canal, volleyball on lush grounds under starry skies, and shuttle rides to Haridwar for temple visits that recharge the soul.

BBA Specialisation Offered by Quantum University

Quantum University offers BBA in Digital Marketing, embracing interdisciplinary vibes with AI-business fusion, practical SEO/social tools, analytics, and cross-field projects for versatile market-ready grads.

Admission Criteria & Eligibility and Fees Structure

You need 10+2 with a minimum of 50% marks on merit basis. Fees ₹1-1.5 lakhs per year - great UGC-recognized value for your investment.

Why Select This College?

Comfortable classrooms, updated labs, and Wi-Fi spark interdisciplinary AI-business learning. Placement efforts hit 90% with big recruiters, suiting skilled students at this legit UGC spot. The institution can be considered if you bring motivation to Roorkee's rising scene.

16. SRM University

SRM University sprawls across its flagship Kattankulathur campus near Chennai, holding an 'A++' NAAC grade, and captivates with its massive festival scene like Milan. Students light up about SRM's sprawling sports complexes for cricket epics, beach trips to nearby Mahabalipuram for group getaways, 24/7 food courts buzzing post-midnight, and a multicultural mix that turns every corner into a cultural exchange.

BBA Specialisation Offered by SRM University

SRM University offers BBA in Digital Marketing, packed with engaging sessions on SEO, social media mastery, ad platforms, and analytics through workshops and modern tools for industry punch.

Admission Criteria & Eligibility and Fees Structure

You need 10+2 with a minimum of 50% marks via SRMJEEE. Fees range from₹1.5-2.5 lakhs/year with flexible hostels, ideal mix for vibrant campus vibes and top learning.

Why Select This College?

The qualified faculty make classes engaging with presentations, discussions, and regular workshops on digital marketing and personality development. The campus has excellent facilities from AC classrooms, to well-equipped labs, sports areas, and cafes. Vibrant fests and cultural diversity create an exciting atmosphere. Overall, it's a lively place to start your career journey.

17. Vivekananda Global University

Vivekananda Global University stretches across a lush 40-acre campus in Jaipur's Jagatpura, with a 'B++' NAAC grade, uniquely celebrated for its innovation incubator and startup vibe. Students share tales of pitching ideas at ICICI-backed events, sunset views from hilltop hostels, group camel safaris in nearby deserts, and vibrant NCC drills on vast grounds that build leadership.

BBA Specialisation Offered by Vivekananda Global University

Vivekananda Global University offers BBA in Digital Marketing, fostering personal/professional growth through relevant modules on SEO, social strategies, digital campaigns, and analytics in an interdisciplinary setup.

Admission Criteria & Eligibility and Fees Structure

Eligibility calls for 10+2 with merit selection. Fees ₹80,000-1.2 lakhs per year, with scholarship support for strong performers.

Why Select This College?

Supportive faculty act as mentors for relevant curriculum and holistic growth, backed by a strong placement cell offering training, mock interviews, and ties to recruiters with packages up to 46 LPA. As a reputable private spot for innovation, it delivers solid career prospects in a nurturing environment.

18. Lovely Professional University

Lovely Professional University dominates a gigantic 600-acre campus in Phagwara, Punjab, with an impressive 'A++' NAAC grade, and blows minds with its world-record fests like the Guinness-certified cultural extravaganza. Students go wild for the international food street with global cuisines, zip-lining over lakes for adrenaline rushes, massive sports arenas hosting pro-level events, and dorm parties that draw crowds from across India.

BBA Specialisation Offered by Lovely Professional University

Lovely Professional University offers BBA in Digital Marketing, fusing traditional business with AI for automation, data interpretation, analytics, and digital projects through industry-updated workshops and LMS for future-proof skills.

Admission Criteria & Eligibility and Fees Structure

Eligibility is 10+2 with 50% marks, via LPUNEST. Fees around ₹2 lakhs per year, with strong scholarship support up to 50%.

Why Select This College?

Supportive faculty and modern infrastructure shine for holistic development, with UGC/AICTE/NAAC A++ backing and NIRF rankings. Robust placements average ₹5.38 LPA (higher for top performers) in IT/business, fueled by skilling classes and global exposure.

19. Amity University

Amity University Online thrives on a seamless digital campus accessible nationwide, boasting UGC/AICTE/NAAC A+ approvals, and delights with virtual fests blending Bollywood nights, startup pitch battles, and global webinars. Students rave about late-night study cafes via app, alumni meetups at offline hubs in Noida/Delhi, and networking mixers that spark lifelong collabs.

BBA Specialisation Offered by Amity University

Amity University Online delivers BBA in Digital Marketing, emphasizing practical skills in SEO, social media, analytics, and campaigns via user-friendly LMS for working pros.

Admission Criteria & Eligibility and Fees Structure

You need 10+2 with 50% qualification for merit/direct entry. Fees ₹1.5-2 lakhs per year, flexible for online mode with easy payments.

Why Select This College?

User-friendly platform eases access to classes/materials/submissions, with responsive support and offline event perks for networking. Industry-relevant curriculum builds skills, though depth varies per reviews, in a flexible setup blending online ease with real-world ties.

20. NDIM (New Delhi Institute of Management)

NDIM anchors in Delhi's bustling Tughlakabad with modern infrastructure, ranked A+++ by Business India and top in NCR. Students buzz about industry conclaves featuring CEOs, rooftop cafe hangs overlooking the city, alumni barbecues, and guest lectures turning theory into real-world hustle. The institute has been ranking for top BBA Colleges in Delhi. 

BBA Specialisation Offered by NDIM

NDIM offers BBA in Digital Marketing, honing practical skills in SEO, social strategies, content mastery, and analytics through interactive sessions leveraging industry ties.

Admission Criteria & Eligibility and Fees Structure

You need 10+2 with a minimum of 50% along with the CUET entrance test. Fees  range from ₹2-3 lakhs per year with hostel options included, making it a solid setup for focused studies and comfort.

Why Select This College?

Students praise the well-qualified faculty for their interactive teaching style and personalized mentorship that builds strong business skills. Impressive placements connect graduates to leading MNCs like Deloitte and EY, with the college's PGDM reputation boosting BBA opportunities through extensive industry networks. Its strong NCR standing reflects a practical, hands-on approach in a dynamic campus environment.

21. Symbiosis Centre for Management Studies (SCMS)

SCMS Pune buzzes on a green Viman Nagar campus, NAAC A++ accredited, famed for Sympulse - the mega fest with concerts, dances, and celebrity vibes. Students swap stories of lakeside cafes, adventure clubs trekking Sahyadris, global food fests, and startup pitches at incubators.

BBA Specialisation Offered by SCMS Pune

SCMS Pune offers BBA in Digital Marketing, blending business principles with data analytics, AI tools, and digital strategies through NEP 2020's 4-year honors structure for roles in campaigns and e-commerce.

Admission Criteria & Eligibility and Fees Structure

You need 10+2 with a minimum of 50% via SET exam. Fees range from ₹4-14 lakhs total with scholarships - flexible path worth the premium for Symbiosis edge.

Why Select This College?

Qualified PhD faculty deliver interactive, trend-updated curriculum with hands-on projects and industry interactions for practical digital marketing mastery grab student's appreciations.​ High placement rate features recruiters like KPMG, Deloitte, and Accenture, with median packages at ₹6.9 LPA amid vibrant campus life via Sympulse fest and clubs.​ NEP-aligned structure offers flexibility, skill-building in communication and analytics, plus global exposure.

Check out our comprehensive 101 guide to earning a degree in digital marketing, where we cover courses, skills, career paths, and practical tips for launching your digital career.

22. WPU School of Business

WPU School of Business energizes Pune's lush campus with MIT roots, where students dive into peace-building yoga retreats, sustainability drives planting urban forests, adventure treks in Sahyadris, and innovation labs sparking startup dreams amid cafe culture and inter-college sports showdowns.

BBA Specialisation Offered by WPU School of Business

WPU School of Business offers BBA in Digital Marketing, sharpening data analysis, visualization, SEO mastery, campaign strategies, and real-world projects for agile business roles.

Admission Criteria & Eligibility and Fees Structure

You need 10+2 with 50% through entrance test or interview. Fees range from ₹2.5-3.5 lakhs/year come with merit scholarships to lighten the load.

Why Select This College?

Highly qualified, approachable faculty champion experiential learning through internships and projects for holistic growth. Strong placements average ₹7 LPA with recruiters like Amazon and Infosys, blending academics with sustainability focus. Modern facilities and well-rounded development deliver value in a dynamic environment.

23. GIBS Business School

GIBS Business School pulses in Bangalore's vibrant Kengeri campus, affiliated to Bangalore University. Students thrive on innovation hubs, mindfulness retreats via School of Happiness, youth leadership summits, factory visits sparking ideas, and cultural fests blending tech demos with dance-offs.

BBA Specialisation Offered by GIBS Business School

GIBS Business School offers BBA in Digital Marketing, powered by School of AI for AI-aided tools in SEO, analytics, campaigns, and market research through industry-curated curriculum.

Admission Criteria & Eligibility and Fees Structure

You need 10+2 with a minimum of 50% via merit. Fees range from ₹3-4 lakhs per year, offset by merit scholarships for smart value.

Why Select This College?

Industry-relevant curriculum with AI integration delivers practical exposure via projects, visits, and experiential learning. Dedicated placement cell, finishing school, and mock interviews boost employability with strong records. Holistic initiatives in leadership, mindfulness, and entrepreneurship build well-rounded pros in a modern setup.

Is a BBA in Digital Marketing a Great Career Option in 2026?

Go for a  BBA in Digital Marketing without a second thought. Reason? Because it is a strong, future-ready option to go for in 2026, especially with businesses going fully digital across sectors. 

It builds both your business foundation and in-demand marketing tech skills. Learn more about the scope of digital marketing and why it's one of today's most promising career paths.

Importance & Benefits of BBA in Digital Marketing:

• High industry demand: Brands of all sizes (startups, D2C brands, MNCs, agencies) need digital marketers for SEO, social media, performance ads, and content, making roles consistently.
• Strong salary growth: Entry-level roles may start slow, but skills in paid ads, analytics, and funnels can quickly push you into higher-paying specialist or strategist positions.
• Career versatility: You can work in agencies, in-house marketing teams, product companies, e-commerce, freelancing, or even build your own brand or consultancy.
• Practical, skill-based learning: A good BBA in Digital Marketing includes live projects, campaign building, Google/Facebook tools, basic design, and analytics dashboards - directly usable from day one on the job.

Do you know that a brand new BBA specialisation is sneaking up and no one's talking about it...yet? BBA in Digital Business. This guy takes a broader approach. It's not just about marketing, but about understanding how entire businesses operate in the digital world.

The specialisation blends traditional business fundamentals (management, finance, economics, and operations) with modern digital elements (e-commerce models, online marketplaces, CRM tools, digital operations, and tech-enabled business processes).

Importance & Benefits of BBA in Digital Business

• Meets Modern Market Demands: Digital transformation has made online business skills essential and  not optional, for survival in today's economy.
• Prepares for Future Industries: Emerging sectors like e-commerce, fintech, and SaaS require foundational digital entrepreneurship knowledge.
• Network with Like-Minded Entrepreneurs: Connect with peers, mentors, and potential collaborators in the digital business ecosystem.
• Develop Problem-Solving Mindset: Cultivate entrepreneurial thinking - identifying opportunities, innovating solutions, and adapting to market changes.

Where BBA in Digital Marketing focuses more on attracting and engaging customers online, BBA in Digital Business prepares you to understand and manage complete digital-first businesses.

This course is useful if you see yourself as a future entrepreneur, product owner, or business leader in the digital economy.

BBA in Digital Marketing Syllabus 

The BBA in Digital Marketing curriculum is designed to provide you with a comprehensive understanding of both business fundamentals and specialized digital marketing skills. 

Spread across six semesters, the program combines theoretical knowledge with practical applications, preparing you for the dynamic digital landscape. Here's a semester-wise breakdown of the typical syllabus: 

Semester	Syllabus
BBA in Digital Marketing Semester 1	Introduction to management principles, business accounting, basic IT, communication skills, and foundations of digital marketing.
BBA in Digital Marketing Semester 2	Organizational behaviour, marketing principles, computer applications, environmental studies, and core digital literacy.
BBA in Digital Marketing Semester 3	SEO, SEM, website planning, social media fundamentals, and e-commerce basics.
BBA in Digital Marketing Semester 4	Content creation, email, video, mobile marketing, advertising, and digital consumer behaviour.
BBA in Digital Marketing Semester 5	Analytics, Google tools, cyber law, strategic digital marketing, and internship/project work.
BBA in Digital Marketing Semester 6	Advanced PPC, affiliate/brand marketing, mobile/ email campaigns, international digital strategy, and capstone project.

Commonly Asked Questions Regarding BBA in Digital Marketing Syllabus

1. Is this syllabus the same across all colleges?

Not exactly. Core subjects like SEO, social media marketing, and analytics are standard, but universities add their own twist with different emphases and emerging topics.

2. Is coding required for BBA in Digital Marketing?

Not really! While you might learn some basics like how websites work or simple HTML, you won't be programming or writing complex code - the focus is on strategy, analytics, and marketing.

BBA in Digital Marketing Colleges in India: Entrance Exams

Securing admission to top BBA in Digital Marketing programs in India often requires clearing entrance examinations that test your aptitude, reasoning abilities, and communication skills. 

Here's a quick guide to the major entrance exams accepted by leading colleges across the country.

Entrance Exam	Importance	Key Accepting Colleges
CUET UG	National test for central unis	Chandigarh University, general DU colleges
NPAT	NMIMS-specific BBA entry	NMIMS Mumbai
SRMJEEE	SRM BBA selection	SRM University
SET	Symbiosis BBA gateway	SCMS Pune
LPUNEST	LPU merit/scholarships	Lovely Professional University
CUCET	Chandigarh/chandigarh unis	Chandigarh University
SRMJEEE	SRM tech-business focus	SRM University
IPU CET	Delhi state BBA seats	Amity (select), IPU affiliates

Commonly Asked Questions Regarding BBA in Digital Marketing Entrance Exams

1. Can I get into a good BBA Digital Marketing college without an entrance exam?

Yes, many colleges offer direct admission based on your 12th-grade marks. However, top-tier institutions usually require entrance exams, or their own tests.

2. How difficult are these entrance exams, and when should I start preparing?

Most BBA entrance exams test basic aptitude, reasoning, and English - nothing too tough with smart preparation. Start preparing 4-6 months before the exam with regular practice tests.

Best Private BBA in Digital Marketing Colleges in India: Admission and Fees

Private BBA colleges specializing in Digital Marketing deliver industry-relevant education with excellent placement opportunities. Explore the top institutions below with their admission details and fee structures.

College/University	Location	Admission Criteria	Fees (₹)
IIDE	Mumbai/Delhi	merit/institute test	10,08,900 with EMI options
KPB Hinduja College	Mumbai	10+2 with 50%	52,000 p.a.
Jai Hind College	Mumbai	merit/entrance	40,000-60,000 p.a.
Nagindas Khandwala College	Mumbai	10+2 with 45%	35,000-50,000 p.a.
KES Shroff College	Mumbai	merit	52,000 p.a.
Thakur College of Science & Commerce	Mumbai	10+2 with 50%	60,000-80,000 p.a.
Christ University	Bangalore	merit + entrance/test	3.5-6 L total
NMIMS	Mumbai	NPAT/10+2	10.5-16.5 L total
Chandigarh University	Mohali	10+2+CUCET	6-7 L total
Brainware University	Barasat	10+2/interview	1-1.5 L total
Kristu Jayanti College	Bangalore	merit	3-4 L total
Indira Institute of Management	Pune	merit/entrance	1.5-2 L total
ISMT Business School	Pune	10+2 + GD/PI	2-3 L total
Chitkara University	Rajpura	merit/CUET	1.5-2 L total
Quantum University	Roorkee	merit	1-1.5 L total
SRM University	Kattankulathur	SRMJEEE	4-6 L total
Vivekananda Global University	Jaipur	merit	80k-1.2 L p.a.
Lovely Professional University (LPU)	Phagwara	LPUNEST	3-4 L total
Amity University	Multiple campuses	10+2 with 50%	6-9 L total
NDIM (New Delhi Institute of Management)	Delhi	merit/CUET	2-3 L total
Symbiosis Centre for Management Studies (SCMS)	Pune	10+2 + SET	4-14 L total
WPU School of Business	Pune	10+2 + test/interview	2.5-3.5 L total
GIBS Business School	Bangalore	merit/entrance	3-4 L total
Jain University	Bangalore	merit/entrance	3.5-4.5 L total
Amity Business School	Noida	10+2	6-8 L total
IFIM Business School	Bangalore	10+2	6 L total
ICFAI Business School (IBS)	Hyderabad	10+2 + test	4.5 L total
Loyola College	Chennai	10+2	3.2 L total
KIIT	Bhubaneswar	10+2 + KIITEE	10.5 L total
Alliance University	Bangalore	10+2 + entrance	4.5-5 L total
VIT Vellore	Vellore	10+2 + entrance	3.5-4 L total
Bennett University	Greater Noida	10+2 + test	9-10 L total

Best Government BBA in Digital Marketing Colleges in India: Admission and Fees

Government BBA colleges in Digital Marketing offer excellent education at budget-friendly fees. Here's a quick overview of leading institutions, their admission criteria, and cost structures.

College/University	Location	Admission Criteria	Fees (₹)
Delhi University	New Delhi	10+2 + DU JAT/cut‑offs	50,000-1,00,000 p.a.
Jamia Millia Islamia	New Delhi	10+2 + JMI test	50,000-1,00,000 p.a.
Banaras Hindu University	Varanasi	10+2 + entrance	40,000-80,000 p.a.
University of Mumbai	Mumbai	merit/cut‑off	40,00-80,000 p.a.
Panjab University	Chandigarh	merit/entrance	40,000-80,000 p.a.
Kerala University	Thiruvananthapuram	merit/entrance	30,000-70,000 p.a.
Dodla Kousalyamma Government Degree College	Nellore	10 + 2	Not available but lower in comparison
Shaheed Sukhdev College of Business Studies	New Delhi	10 + 2 + competitive tests	Not available but lower in comparison

Where Can a BBA in Digital Marketing Take You in India?

A BBA in Digital Marketing gives you practical skills in SEO, content creation, paid ads, social media, email marketing, and analytics - exactly what India's booming digital industry needs, with annual ad spends crossing ₹60,000 crore.

Graduates start in exciting roles at agencies, e-commerce companies, and brands, earning ₹4-10 LPA initially and reaching ₹15-30 LPA mid-career as they deliver successful campaigns.

Entry-Level Opportunities & Expected Salaries (2026 Estimation)

Digital Marketing Executive: Entry-level powerhouse executing multi-channel campaigns - SEO tweaks, social posts, email blasts; reporting to managers while tracking metrics like CTR and conversions for small brands or agencies.

Salary: ₹3-5 LPA

SEO Specialist: Keyword wizard optimizing websites for Google dominance; conducts audits, builds backlinks, masters technical SEO/on-page strategies, and uses tools like Ahrefs/SEMrush to boost organic traffic by 50%+.

Salary: ₹4-7 LPA

Social Media Manager: Brand voice curator handling Instagram, LinkedIn, YouTube; creates content calendars, runs engagement drives, analyzes audience insights, and collaborates with influencers for viral growth.

Salary: ₹4-8 LPA

Performance Marketer: ROI hunter managing Google/Facebook Ads; sets budgets, A/B tests creatives, scales high-ROAS campaigns, and dives into attribution models for e-com or lead-gen precision.

Salary: ₹5-9 LPA

Content Marketer: Storyteller strategist developing blogs, videos, ebooks; aligns with buyer journeys, optimizes for SEO, measures engagement via tools like Hotjar, and nurtures leads through funnels.

Salary: ₹4-7 LPA

Email Marketing Specialist: Automation pro crafting newsletters, drip sequences; segments lists, personalizes with Klaviyo/Mailchimp, boosts open rates to 30%+, and recovers carts for retention.

Salary: ₹3.5-6 LPA

Digital Analyst: Data detective using Google Analytics/GA4, Tableau; forecasts trends, reports dashboards, identifies bottlenecks, and informs strategy with insights like churn reduction.

Salary: ₹5-9 LPA

Learn more about building a rewarding career in digital marketing with high growth potential and diverse roles.

Where Can You Land These Jobs? 

India's digital shift fuels hiring across:

• E-commerce: Amazon, Flipkart, Myntra (campaign roles).
• Agencies: Dentsu, GroupM, WatConsult (full-stack positions).
• Tech Giants: Google, Meta, Zomato (analytics/strategy).
• Startups/D2C: Mamaearth, boAt (growth marketing).
• Finance/Healthcare: HDFC, PharmEasy (niche digital leads).

Commonly Asked Questions Regarding Career After BBA in Digital Marketing

1. Are companies specifically hiring for AI + digital marketing roles now?

Absolutely! Job postings increasingly mention "AI tools experience" or "automation expertise" as requirements or preferences. Roles like "AI Marketing Specialist" and "Marketing Automation Manager" are emerging as distinct, well-paid positions.

2. Is freelancing viable after this degree?

Absolutely! Many grads freelance SEO, social media management, or ad campaigns on Fiverr/Upwork, earning ₹20k-1 lakh/month extra while building portfolios for full-time leaps.

Conclusion

A BBA in Digital Marketing is your gateway to India's booming digital economy. It blends creativity, technology, and business strategy for a career that's both exciting and rewarding.

Demand for digital marketers is skyrocketing across every industry. From startups to MNCs, skilled professionals who understand the digital landscape are highly sought after.

And the versatility? Unmatched! You can explore SEO, content, social media, analytics, or even launch your own venture - you're not locked into one path. Career growth happens fast here. With the right skills and results-driven approach, you can jump from entry-level to leadership roles within a few years.

Start building your portfolio during college through real projects, internships, and certifications. Network actively, and connect with professionals, attend webinars, and engage in digital communities.

2026 is the perfect time to enter this field. Opportunities are multiplying, salaries are competitive, and companies value talent. Equip yourself with skills, stay curious, embrace continuous learning, and watch your digital marketing career flourish.