BBA in Digital Marketing: Scope, Salary, & Colleges in India– 2025 Updated

2. Narsee Monjee Institute of Management Studies (NMIMS University), Mumbai 

A reputed management college founded in 1981 by Shri Vile Parle Kelavani Mandal as a response to the growing demand for management colleges in India. Narsee Monjee Institute of Management Studies (NMIMS) believes learning is most fruitful when shared with others. From offering a two-year master’s programme in management to offering multiple courses on multiple campuses, NMIMS has come a long way.

Specialisation Offered:

• Digital Marketing and Media
• Marketing Management 

Admission Criteria & Eligibility:

• 50% aggregate in 10+2
• Entrance Exam: NPAT (NMIMS Programs After Twelfth)

Fee Structure:

The BBA specialisation in digital marketing ranges from ₹2,50,000 - ₹4,40,000 total for 3 years at NMIMS. 

Why Select This College:

NMIMS is known for its global learning opportunities, high placement rates and career-driven curriculum. It is a prestigious and leading university in India. Its experienced faculty brings a combination of scholarly expertise and field insights to prepare students for high-demanding job profiles in the digital marketing industry.

However, if you are new to digital marketing and want to get snippets before going for a full-fledged specialisation, we suggest you enrol in IIDE's free digital marketing masterclass taught by our experts!

Student Life and Events:

The university organises multiple events, such as industry visits and cultural festivals like "Aarambh." Credible guest lecturers from industry are invited to impart valuable learning experiences beyond the classroom. Moreover, sports events and a dynamic campus atmosphere are top factors in the thorough development of students.

Phone: +91 800 102 5138

3. Jai Hind College, Mumbai

Established in 1948, Jai Hind College in Mumbai offers a diverse range of programmes in science, commerce, and arts. They also offer a specialised Bachelor of Digital Strategy (B Com) programme that is very similar to the BBA in Digital Marketing programme to meet the growing needs of digital marketing in business operations. They uphold high academic standards through merit-based admissions and boast strong industry connections.

Specialisation Offered:

• Digital Strategy 

Admission Criteria & Eligibility:

• 10+2 passed with a minimum of 40% in the qualifying examination
• Entrance Exams: CET

Fee Structure:

The annual fee for specialisation in Digital Strategy at Jai Hind costs ₹56,000.

Why Select This College:

Jai Hind College is regarded for its strong academic foundation, with a focus on comprehensive development and student engagement. The institution offers placement support and guidance to prepare students for careers in digital marketing, prioritising real-world application. In addition, many prestigious companies like Ernst & Young, KPMG, and JP Morgan collaborate with the college, providing exceptional placement opportunities for graduates.

Student Life and Events:

Jai Hind College conducts "Jai Hind Utsav," which brings together exciting music, arts, and cultural performances. This facilitates students to blurt out their creativity. Interactive workshops and seminars by industry professionals are also initiated to keep students updated with the latest digital marketing trends.

Phone: +91 022-2204 0256

Detailed Course Information Here: Bachelor of Digital Strategy by Jai Hind College 

4. Vivekananda Global University (VGU), Jaipur

At Vivekananda Global University (VGU), education goes beyond textbooks—it’s about innovation, industry exposure, and real-world application. Established in 2012 in Jaipur, Rajasthan, VGU has quickly gained recognition as one of India’s top institutions for cutting-edge education. Offering undergraduate and postgraduate programmes across engineering, management, agriculture law, design, and more, VGU is shaping the next generation of leaders and entrepreneurs.

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Specialisation Offered:

• SEO & Affiliate Marketing
• Media Planning & Brand Management
• Web Development & UI/UX Design

Admission Criteria & Eligibility:

• 10+2 passed with a minimum of 50% aggregate
• Entrance Exams: VGU CET

Fee Structure:

BBA in digital marketing at VGU costs ₹2,55,00 total for the entire 3 years.

Why Select This College:

VGU is quite notable for its comprehensive curriculum, which is supported by industry-oriented programs and worldly exposure. It is accredited with NAAC A+ and is committed to delivering standard education to its students in digital marketing through a hands-on method.

Student Life and Events:

The university hosts lively technical fests, cultural events, and sports competitions, promoting a vibrant and fun campus atmosphere. Students are active and engage in workshops, guest lectures, and seminars by industry professionals, imparting invaluable insights.

Phone: +918879638754

Detailed Course Information Here: VGU’s BBA in Digital Business 

5. Christ University, Bangalore

Christ University, which was founded in 1969, has made innovations, introduced futuristic curricula, and taken experiential initiatives in regard to the Indian education system since its establishment. It was one of the first institutes to be accredited by NAAC in 1998.

Christ University’s motto of ‘Excellence and Service’ aims to guide its students to excellence in their academic pursuits and provide service to society through their creative and empathetic approach, making it one of the best colleges offering BBA in digital marketing.

Specialisation Offered:

• SEO
• Social Media Marketing
• Google AdWords
• PPC Advertising

Admission Criteria & Eligibility:

• 10+2 passed with a minimum of 50% aggregate
• Entrance Exams: Christ University Entrance Test (CUET)

Fee Structure:

BBA in digital marketing at Christ University costs ₹2,50,000 total for 3 years. 

Why Select This College:

Christ is widely noted for its 90% placement rate and a celebrated alumni network guiding fresh graduates to navigate the market. It is renowned for its quality education and NAAC A+ accreditation. It offers a standard curriculum emphasising practical skills and strong industry connections, making it one of the top choices for students seeking a career in digital marketing.

Student Life and Events:

Christ University curates spirited cultural festivals, including Utsav, which features art, music, and artistic performances. It offers a vibrant and tech-savvy campus life, featuring a range of events, clubs, and activities that foster student growth. Academic learning is enriched with guest lectures and industrial visits. The university also promotes community engagement and multiculturalism.

Phone: +91 80-40129063

6. IFIM Institutions, Bangalore

For over two decades, IFIM Institutions have been at the forefront of business education in Bengaluru. Established in 1995 by the Dalal Street Investment Journal (DSIJ) Group and promoted by the Centre for Developmental Education (CDE), IFIM has built a reputation for academic excellence. Offering an array of undergraduate and postgraduate programmes—including BBA, B.Com, BCA AI, MBA, BBA LL.B, and LL.B—all affiliated with Bangalore University, the institution is committed to shaping future-ready professionals.

Specialisation Offered:

• Digital Business Strategies
• Analytics
• SEO
• AI tools

Admission Criteria & Eligibility:

A 10+2 passed candidate with a minimum of 50% aggregate merit in the eligible examinations.

Fee Structure:

The annual fee for the BBA in digital business course at IFIM Institution costs ₹2,50,000.

Why Select This College:

IFIM is known for delivering industry-specific curriculum, empowering students to work with leading brands during internships. The college also has strong corporate connections that enhance placement opportunities for students. Additionally, the institution is consistently ranked among the top Business Schools.

Student Life and Events:

IFIM University has an impressive campus life, bustling cultural clubs, insightful industry visits, and social immersion programs. IFIM also provides performing arts classes & guest lectures. Through clubs like "eupHRasia" and events such as the AIESEC Global Exchange Program, IFIM promotes a wholesome learning experience.

Phone: +91 9004402919

Detailed Course Information Here: IFIM's BBA with a Digital Business Learning Pathway

7. Lovely Professional University (LPU), Jalandhar

The Lovely Professional University was founded in 2005 and is a member of the Association of India Universities and affiliated with the University Grants Commission. They seek to improve the quality of Indian education through practical learning and outcome-based teaching. LPU offers specialisation in various digital marketing courses under its BBA programme.

Specialisation Offered:

• SEO
• Social Media Marketing
• Content Marketing
• Branding
• Data Analytics

Admission Criteria & Eligibility:

• 10+2 passed with a minimum of 50% aggregate
• Entrance Exams: LPUNEST

Fee Structure:

The aggregate fees for BBA in digital marketing at Lovely University cost ₹1,60,000 for 3 years. 

Why Select This College:

LPU is a NAAC A+ accredited university. It prioritises international exposure and hands-on learning to prepare students for the real world and expand their perspectives. With a wide range of industry associations, LPU offers healthy placements and immersive training in digital marketing.

Student Life and Events:

LPU’s international student exchange programmes and global internships enrich its international appeal. The campus offers sports, cultural events, and guest lectures from industry professionals to engage students in digital marketing trends and insights. 

Phone: +91 82 450 6100

8. Nagindas Khandwala College, Mumbai

Founded in 1983, Nagindas Khandwala College in Mumbai is a great choice for students seeking a quality education in arts or commerce. They offer a wide variety of undergraduate and postgraduate programmes, ensuring you find the right fit for your interests. Speaking of interests and upon considering the growing demand for digital marketing, this institute also offers a Bachelor's in Digital Business (B Com) programme so that students with a keen interest in business and its digital aspects can benefit from this course. 

Specialisation Offered:

• Digital Business
• Social Media Marketing
• SEO
• Content Marketing
• Data Analytics
• Online Advertising

Admission Criteria & Eligibility:

A 10+2 passed candidate with a minimum of 40% aggregate is eligible for this specialised course.

Fee Structure:

The annual fee structure for opting for BBA in digital marketing costs ₹40,071.

Why Select This College:

One of the notable things among students and parents is that Nagindas Khandwala College offers affordable fees and strong academic performance. It’s also regarded for its focus on student-centred learning and industry-oriented courses that prepare students for careers in digital marketing.

Student Life and Events:

The college is known for engaging workshops, seminars, and joyous cultural activities. The students actively immerse themselves in inter-college festivals and sports events, creating a lively campus atmosphere. 

Phone: +91 7718875529

Detailed Course Information Here: Nagindas Khandwala's BCom in Digital Business

9. KES Shroff College, Mumbai

KES Shroff College of Arts & Commerce has been a fixture in Kandivali (West), Mumbai, for over three decades. Since its inception in 1989, the college has evolved into a well-regarded autonomous institution operating under the umbrella of the University of Mumbai. Students can choose from a wide array of undergraduate and postgraduate programmes, covering diverse fields like arts, commerce, management, and science. KES offers Digital Business through its B.Com Programme. 

Specialisation Offered:

• Digital Business
• E-commerce
• Data Analytics
• Digital Entrepreneurship
• Technology Management
• Customer Relationship Management

Admission Criteria & Eligibility:

• 10+2 passed with a minimum of 40% aggregate
• Entrance Exams: CET

Fee Structure:

Digital Marketing specialisation at KES Shroff College costs ₹72,300 per annum. 

Why Select This College:

KES Shroff College is NAAC 'A' accredited and guarantees high academic standards. With its robust industry partnerships and comprehensive curricula, KES ensures a wholesome academic development of its students to excel in digital marketing. 

Student Life and Events:

Events like 'Antarang' and 'Chakrawyuha' are the heartbeats of the KES. They allow students to display their creative and management skills through acting, painting and getting sponsorships. 

Phone: +91 9136135106

Detailed Course Information Here: KES’s Bachelor's in Digital Business