101 Guide for Degree in Digital Marketing

In our paced world, the digital landscape has emerged as a driver of business growth and innovation. As social media, online shopping, and AI continue to gain popularity, brands are actively seeking ways to connect with their target audiences. This change in mindset has created a demand for digital marketing professionals who can effectively navigate this new digital realm. Hence, pursuing a degree in digital marketing has become more valuable than ever before.

Degree in Digital Marketing Eligibility Criteria

Eligibility criteria for degree digital marketing courses may vary depending on the level of the course and the specific requirements of each educational institution. Below, we outline the general eligibility requirements for digital marketing courses at the undergraduate (UG), postgraduate (PG), and certificate levels:

UG Degree/Diploma in Digital Marketing:

• Applicants must have completed Class 12 or an equivalent qualification from a recognized board or institution.

PG Degree/Diploma in Digital Marketing:

• Candidates are required to hold a bachelor’s degree with a 10+2+3 pattern of education, typically representing the completion of 12 years of schooling followed by three years of undergraduate studies.

Certificate Course in Digital Marketing:

• Prospective students should possess prior knowledge or familiarity with social media platforms.

It’s essential for interested individuals to review the specific eligibility criteria outlined by the institution offering the digital marketing course of their choice, as requirements may vary. By understanding and fulfilling these eligibility requirements, aspiring students can embark on a fulfilling journey into the dynamic world of digital marketing.

Fees for a Degree in Digital Marketing

The fee structure of a digital marketing degree depends on what kind of program it is and how advanced the courses are. For example, a basic online program might cost between ₹10,000 and ₹20,000. But if you’re looking at longer programs like a BBA or MBA, or a postgraduate degree in Digital Marketing, the cost could range from ₹50,000 to ₹10,00,000.

Syllabus that should be covered in a Degree in Digital Marketing 

The syllabus for a Digital Marketing Degree typically includes courses on marketing fundamentals, digital advertising strategies, search engine optimization (SEO), social media marketing, content marketing, web analytics, email marketing, and emerging technologies, providing students with a comprehensive understanding of digital marketing practices and tools.

1. Content Marketing

Overview:

• Understanding the role of content marketing in digital strategy
• Exploring various content formats and their effectiveness

Popular Content Formats:

• Exploring different types of content such as blog posts, infographics, videos, podcasts, etc.
• Analyzing the suitability of each format for different marketing goals

Content Calendar:

• Creating a content calendar to organize and plan content creation and distribution
• Utilizing tools and software for content scheduling and management

Copywriting:

• Developing effective copywriting skills tailored for digital platforms
• Crafting compelling headlines, taglines, and calls to action

Design Essentials:

• Basics of visual design principles for digital content
• Tools and techniques for creating visually appealing graphics and images

Blogging & AdSense:

• Strategies for launching and maintaining a successful blog
• Monetizing blogs through AdSense and other advertising platforms

Detailed AIDA Content Marketing:

• Understanding the AIDA (Attention, Interest, Desire, Action) model in content marketing
• Creating content that guides users through the AIDA funnel

2. Social Media Marketing & Management

Overview:

• Importance of social media in modern marketing strategies
• Differentiating between organic and paid social media marketing

Platforms:

• In-depth exploration of major social media platforms including Facebook, Instagram, Twitter, LinkedIn, and Pinterest
• Understanding the unique features and audience demographics of each platform

Social Media Marketing (Organic):

• Strategies for growing organic reach and engagement on social media
• Content creation and curation tailored for organic social media marketing

Social Media Marketing (Paid):

• Introduction to paid advertising options on social media platforms
• Campaign setup, targeting, and optimization for paid social media ads

Online Reputation Management:

• Techniques for monitoring and managing online reputation
• Responding to customer feedback and handling crises

Social Listening:

• Utilizing social media listening tools to gather insights and feedback
• Incorporating social listening data into marketing strategies

• Video Marketing

Overview:

• Importance of video content in digital marketing
• Understanding the psychology behind successful video marketing

Scripting:

• Writing scripts for various types of marketing videos
• Structuring videos to capture and maintain viewer attention

What Makes a Video Go Viral:

• Analyzing viral video trends and characteristics
• Strategies for increasing the likelihood of video virality

Platforms:

• Optimizing video content for different platforms including Facebook, YouTube, and TikTok
• Leveraging platform-specific features and algorithms for maximum visibility

YouTube (SEO):

• Understanding YouTube’s search algorithm and ranking factors
• Optimizing video titles, descriptions, tags, and thumbnails for better visibility

3. Website Creation

Overview:

• Understanding the importance of a well-designed website in digital marketing
• Introduction to WordPress as a popular Content Management System (CMS)

Website Planning:

• Identifying website objectives and target audience
• Planning website structure, navigation, and content hierarchy

Build your WordPress site:

• Setting up a WordPress website from scratch
• Customizing WordPress themes and layouts to match brand identity

Content Management:

• Adding and managing website content, including text, images, and multimedia
• Organizing content with categories, tags, and menus

User Experience (UX) Design:

• Principles of user-centered design for websites and landing pages
• Optimizing website usability and accessibility for better user experience

Search Engine Optimization (SEO) Basics:

• Introduction to on-page and off-page SEO techniques
• Optimizing website content for search engine visibility and rankings

Website Analytics:

• Introduction to website analytics tools like Google Analytics
• Tracking website performance, traffic sources, and user behavior

4. Search Marketing

Overview:

• Understanding the role of search engines in digital marketing
• Differentiating between organic and paid search marketing strategies

Google Search Engine Optimization (SEO):

• Best practices for optimizing websites to rank higher in Google search results
• Keyword research, on-page optimization, and link-building strategies

Google Search Engine Marketing (SEM):

• Introduction to Google Ads (formerly Google AdWords)
• Creating and managing paid search campaigns to drive targeted traffic

Bing Search Engine Marketing:

• Overview of Microsoft Advertising (formerly Bing Ads)
• Setting up and optimizing paid search campaigns on the Bing search engine

App Store Optimization (ASO):

• Techniques for optimizing mobile app listings in app stores (e.g., Google Play Store, Apple App Store)
• Maximizing app visibility, downloads, and user engagement

Remarketing:

• Understanding remarketing and its benefits in digital advertising
• Implementing remarketing campaigns across different platforms to re-engage website visitors

Performance Monitoring and Optimization:

• Monitoring and analyzing search marketing campaign performance metrics
• Adjusting strategies and tactics based on campaign insights and data analysis

Here are the fundamental digital marketing topics that should be included in your digital marketing degree program.

Read: 14 Highest Paid Digital Marketing Skills in Demand in 2024

List of the Top Degrees in Digital Marketing

Here is an overview of the top degrees in digital marketing one should consider before making an investment:

1. IIDE – Indian Institute of Digital Education

Since its inception in 2016, IIDE has delivered its educational services to students across the globe. Starting its operations in Mumbai, IIDE has now grown its presence in Delhi and recently also launched its international learning centre in Nepal.

With the motive to equip its students with the ins and outs of digital marketing, IIDE launched a very distinct course – Post Graduation in Digital Marketing Program.

This course is carefully structured to ensure that their students not only build a strong foundation in the theoretical aspects of digital marketing but also gain practical exposure through live projects, super sessions, industrial visits, and much more.

Overview of IIDE’s Post Graduation in Digital Marketing Program:

• 13+ Live Projects to ensure that students can implement their knowledge practically
• Super Sessions with leading industry experts such as Deepa Krishnan (CMO at Starbucks – India) will help students view the industry from a marketer’s perspective
• Hands-on training in more than 25 tools used by a digital marketing professional
• Agency visits to the leading digital marketing agencies such as Schabang and FCB Kinnect help students gain a practical understanding of the operations of a company
• Training provided by the placement team helps students build an excellent resume as well as ace their interviews which ensures that their students can receive 100% Placement Assurance.

Want to learn more about this exclusive program? We recommend you watch this blog on “Top 9 Reasons Why IIDE’s PG in Digital Marketing Program is Worth It?”

Course Duration: IIDE’s PG in digital marketing course is for a duration of 11 months.

Course Fees: INR 5,95,000 (With a scholarship upto INR 1lakh)

Is the fee too expensive for you? Read our blog to understand how IIDE’s PG course can help you earn your investment (course fee) between 1-1.5 years

Contact Number: +91 9619958615

Email: [email protected]

Website: https://iide.co/

2. NMIMS

Students often look for a degree in digital marketing after completing their bachelor’s degree so that they can learn much more than just the fundamentals of digital marketing and can hence dive into the practical aspects.

This institute’s degree in digital marketing program helps students explore the intricacies of digital marketing as well as gain a more holistic understanding of this domain. Their curriculum ensures that their students can brainstorm ideas for innovation, derive decisions from data and formulate their marketing strategies.

Course Duration: Their degree in digital marketing course is for 18 months.

Course Fees: Check the website to get details about the fee structure

Contact Number: 022 42355555

Email: [email protected]

3. SYMBIOSIS

SYMBIOSIS is one of the best institutes to offer a degree in digital marketing to their students. Their program helps their students to understand the foundational concepts as well as provides hands-on training in various tools.

This program aims to equip its students with the knowledge to develop and plan the execution of a company’s digital marketing campaign to enhance a potential customer’s experience and convince them to make a sale.

Course Duration: Their degree in digital marketing course is for a duration of 1 year.

Course Fees: INR 23,000

Contact Number: 91-20-25211 111

Email: [email protected] 

4. Indira Institute of Management, Pune

With the aim to get their students employed in one of the performing startup companies, this institute launched a degree in digital marketing course. Using various tools to execute real-life projects accompanied by a compulsory industrial internship will ensure that their student is made industry-ready.

Course Duration: Their degree in digital marketing course is for a duration of 9 months.

Course Fees: INR 75,000

Contact Number: 9922663335  

Email: [email protected]

5. Great Learning

Great Learning is one of the top institutes to offer a degree in digital marketing to their students. By adopting live mentoring and a flexible learning approach this course ensures that their students can learn at their own pace and get their queries resolved. Students are trained to be corporate ready which gives them an edge over others in the job market. 

Course Duration: Their degree in digital marketing course is for a duration of 6 months.

Course Fees: INR 1,25,000

Contact Number: 080 6947 4555

Email: [email protected]

Conclusion

If you’re considering advancing your education in digital marketing, consider enrolling in the IIDE Postgraduate Course. IIDE’s comprehensive program is designed to equip students with industry-relevant skills and knowledge, ensuring they are well-prepared to excel in the competitive digital marketing landscape. With a focus on practical learning and real-world application, IIDE’s Post Graduate Course provides students with a competitive edge in the job market.

Take this free digital marketing masterclass by Karan Shah, Founder, and CEO of IIDE, and explore the learning methodology at IIDE before you enroll.

Get in touch with our counsellors to know more at [email protected] or call +91 9619958615