If you are someone who wants to learn how to optimize a mobile app to get better visibility on App Store, then you should definitely go for App Store Optimization courses in Kolkata. With the mobile app market becoming more competitive, having strong app store optimization skills is critical to your app’s success.
There are many App Store Optimization courses available in Kolkata that can provide you with the knowledge and skills you need to rank higher in App Store search results and attract more downloads. In this blog, we have covered the top 5 App Store Optimization courses in Kolkata that can help you understand the most important concepts, techniques, and strategies to optimize your app for the App Store.
But before we start our list of the top 5 App Store Optimization Courses in Kolkata, let us first understand what App Store Optimization is and why you should take an App Store Optimization Course.
App Store Optimization is the process of optimizing your app to rank higher in app stores and increase its visibility. The main goal of App Store Optimization is to increase organic or free downloads of your app by making it easier for users to find your app in the app store. The App Store Optimization process involves optimizing various aspects of your app, including titles, descriptions, keywords, etc that help your app rank better in search results.
Taking the App Store Optimization course is one great way to learn about the various techniques and strategies you can use in optimizing your app for the app store. Whether you’re a developer, marketer, or entrepreneur, the App Store Optimization course will help you easily understand the key concepts and techniques used to get your app ranked higher on the App Store. Whether you’re optimizing your own apps or those of others, the App Store Optimization course is the perfect way to gain the skills and knowledge you need to succeed in your field.
Let’s take a look at the App Store Optimization Jobs available in India:
Source – Indeed.com
As you can see, there are plenty of App Store Optimization job openings available in India. So if you are serious about pursuing a career in App Store Optimization, you should start learning it as soon as possible.
Bonus tip: Social media marketing is another way through which you can optimize your app. With the help of social media marketing, you can increase awareness of your app, engage with users, collaborate with influencers, as well as promote your app. You can also reach a large audience, build relationships with them, as well as get more downloads. So if you want to learn more about social media marketing, check out IIDE’s Online Social Media Marketing Course, a comprehensive and hands-on learning course that covers various important concepts of social media marketing.
Now let us straight away look into the top 5 App Store Optimization Courses in Kolkata that can help you in ranking your app higher on the app store’s search results.
5 Best App Store Optimization Courses in Kolkata
1. IIDE – The Digital School
IIDE is one of today’s leading institutes for digital marketing in India. Having been named the “Best Digital Marketing Institute” at the World Education Congress Awards 2021, IIDE is raising the bar of global education.
IIDE is transforming the way students learn today. Unlike other traditional institutes, IIDE doesn’t encourage students to learn from PPTs which have not been updated for a long time. We believe in a customized, concise, and real-world relevant curriculum.
Of the numerous specialized courses available, IIDE offers an Online App Store Optimization Course that follows an advanced teaching methodology. The course consists of watching high-quality video lectures, followed by assignments as well as practice tests to assess your knowledge.
Want to learn more about this course? Here’s everything you need to know about IIDE’s online App Store Optimization course with certification. But before we get into the details of the course, here’s a glimpse of student life at IIDE.
- Introduction to App Store Optimization (ASO)
- App Store Optimization (ASO) Fundamentals
- Localising your App for Different App Stores
- App Store Optimization Tips & Tools
- Analyzing Your App’s Performance
- Conversion Rate Optimization
IIDE’s faculty are industry professionals with real-world experience, allowing students to have a better understanding of the course. At IIDE, every subject is taught by a professional who has been practicing what they teach, which benefits the students. This course will be taught by the trainers mentioned below:
Course Duration & Fees
The training consists of 2 hours of video lectures. The course fee is INR 4,200. After looking over the highlights of the course, you’ll see that the price is reasonable.
- 2 Hours of Video Lectures
- Attend lectures via any Device
- Access to Video Lectures for 30 days
- Practice Tests
- Dedicated Q&A Support & Help
- Industry-recognized IIDE Certification
- Learn From Experts
By the end of this extensive online App Store Optimization course, you will be able to secure higher visibility in the app stores, increase their conversion rates and learn ASO tools, tips and strategies. IIDE’s certificate serves as a testament to the knowledge and skills you have gained.
IIDE Students Work at
IIDE Alumni have been hired by top agencies and companies all around the world.
Here’s a glimpse of what students have to say about us. Let’s have a look at student feedback.
Still doubtful about enrolling with the best? No worries, clear your doubts by signing up for this free masterclass of digital marketing basics headed by Mr Karan Shah IIDE’s founder, and CEO, and discover if IIDE’s learning method is right for you.
Phone: +91 9619958615
2. LinkedIn Learning
LinkedIn Learning is a popular online education platform that provides students and working professionals with access to over 16,000 expert-led courses. Whether you’re looking to learn new skills or further your career, LinkedIn Learning can help you achieve your goals through its bite-sized video courses. With the LinkedIn Learning Android app, you can upskill on the go and learn at your own pace, anywhere and anytime. Both free and subscription-based courses are available on LinkedIn Learning so you can choose the best option for you. LinkedIn Learning offers an App Store Optimization course named Learning App Store Optimization for iOS and Android Apps that will teach you how to get your app in front of a large audience.
In this App Store Optimization course, you will get the latest tips and best practices for increasing the visibility as well as the appeal of your iOS and Android apps. This course is led by an experienced app developer and marketer and it will guide you through the process of improving your app’s ranking in both the App Store as well as Google Play. It covers various effective App Store Optimization techniques such as keyword research, indexing, and deep linking. With the help of this comprehensive course, you will be able to maximize your app’s potential and reach a larger audience.
- 1. Getting Started
- 2. App Store Optimization Basics
- 3. App Store Optimization Techniques
- 4. Creating Visual Assets for Your App
- 5. Monitoring App Store Optimization
- 1 exercise file
- Intermediate-level course
- Access on tablet and phone
- Practice while you learn
- Test your knowledge with quizzes
- Learn on the go
- Stay up to date
- Downloadable course
- Shareable Certificate
Course Duration & Fee
The duration of this course is 1 hour and 3 minutes and its price is INR 1,150.
learnmall.in is a one-stop shop to upskill and get certified in your desired field. It is trusted by 200k+ learners from 362 cities, 25 states, and 15000+ campuses. It was awarded as the elite world’s top 200 innovative edtech startups, in 2022 by GSV, USA. It is also one of the top 100 Indian startups by the govt of Maharashtra.
learnmall.in offers an ASO (App Store Optimization) that covers a lot regarding ASO and it is beneficial for the developer or marketer. In this course, you will learn how to increase the visibility of your application on the play store as well as how to enhance the number of downloads. Digital marketing is also also a part of the curriculum of this course which makes it a niche topic for online marketers. This course is specially designed for application developers and digital marketers and upon the completion of this course, you will also receive a certificate of completion as proof of your accomplishment.
- Introduction Video
- What is ASO
- Why is ASO important
- What are the benefits of ASO
- Understand your customer and your competition
- Choose the right app name
- Maximize your keywords
- Create a compelling description
- Stand out with a unique icon
- Include screenshots and videos
- Localize your app listing
- Increase traffic with outside promotion
- Update frequently
- Encourage ratings and feedback
- Best App Performance & ASO t031s 2020
- Course Bonus
- Lifetime Access of the Course
- Certificate of Learning
- On-demand video
- Leam Anytime, Anywhere
- Recommended for Beginner
- Guaranteed Best Pricing from the Market
- 24/7 Instant student support hotline
- Access to Learnmall.in Exclusive Jobs Section
- 30-Day Money-Back Guarantee
Course Duration & Fees
The duration of this course is 2 hours and 34 minutes and its price is INR 823.
Phone: 63639 30178
Skillshare is an online learning platform that offers thousands of classes in design, business, technology, and more. With a focus on creativity and hands-on learning, Skillshare offers both free as well as premium courses. These courses are led by some of the top industry professionals and are designed for both students and working professionals. Whether you’re looking to develop new skills, advance your career, or just try something new, Skillshare has something for everyone. With a focus on community and collaboration, it provides a unique learning experience for anyone looking to grow their skills.
Skillshare offers an App Store Optimization (ASO) course that offers valuable information for businesses, developers, and entrepreneurs who own an app. This course focuses on optimizing app store elements for both the Apple App Store as well as Google Play Store. It delves into ASO tactics similar to SEO. It covers key topics such as store elements optimization, ads, and A/B testing. In this course, the instructor will provide you with various practical tips to help learners effectively implement ASO strategies. This course is ideal for anyone looking to increase the visibility and success of their app in the app store.
- What is App Store Optimization and why it matters
- The difference between ASO and SEO
- The difference between App Store and Google Play Store
- On metadata vs Off metadata factors
- Importance of the Keywords
- Google Play Store ASO elements
- Google Play Store Ads (short overview)
- App Store ASO elements
- Apple Store Search Ads (short overview)
- Importance of the A/B testing
- 7 Days Free Trial
- Engaged Community
- Learn From Anywhere
- 10 Lessons
- Learn From Professional Online Marketer
- Get unlimited access to every class
Course Duration & Fees
The duration of this App Store Optimization course is 34 minutes and to enroll in this course you’ll have to buy monthly membership of Skillshare.
5. Digital Vidya
Digital Vidya offers an App Store Optimization course that will teach you about the differences between mobile marketing and regular device marketing. It provides you with a comprehensive understanding of the mobile app landscape. It will also show you how to convert an existing website into a mobile app for better customer data. It covers various techniques for optimizing app store listings and increasing mobile app installs organically, such as setting up Google Universal App Campaigns and in-app notifications based on user actions.
In this ASO course, you will learn how to set up app incentive campaigns on native platforms, use Adjust Analytics to gather data and improve app performance, and track key performance indicators to make data-driven decisions. You will also learn the importance of user interaction, retention strategies, and cross-channel acquisition strategies for improving app usage and returns. By the end of this course, you will have all the skills and knowledge to improve your app’s performance as well as reach your target audience effectively.
- Learn how mobile marketing is different from regular devices
- Understand the mobile app landscape
- Learn how to convert an existing website into a mobile app for gaining more customer data.
- Learn how to optimize App store listing to get more mobile app installs organically
- Learn to set up Google Universal App Campaign for increasing in app actions and installs
- Learn to set up In-app notifications based on user actions
- Learn to set up app incentive campaigns on native platforms
- Learn to work on adjust analytics (mobile app tracking platform) to gain data to improve app performance
- Learn the various KPI’s to improve app performance and actions
- Learn to interact with users to improve usage throughout the lifecycle and improve returns
- Learn various retention strategies to improve Daily Active Users
- Learn various Cross Channel Acquisition Strategies for mobile apps
- Industry Certificate
- 5+ Class hours
- Live Instructor-led Sessions
- Life time access to Latest Content (Presentations & Videos)
- Hands-on Projects and Assignments
- 24X7 Trainer’s Support on Discussion Forum
Course Duration & Fees
The duration of this course is 1 month and the details regarding the fee structure of this course are not provided on Digital Vidya’s website but you can contact Digital Vidya using the contact information given below to know more about this.
FAQ – Frequently Asked Questions
Q. How does IIDE’s Online App Store Optimization Course work?
IIDE’s Online App Store Optimization Course is designed to help you maximize your learning potential. It will provide you with high-quality video lectures as well as engaging practice tests. It will provide you with the flexibility of self-paced video lessons so that you can develop your expertise at your leisure.
Q. What is the main purpose of App Store Optimization?
There are many goals behind App Store Optimization, but the main purpose of App Store Optimization is to increase the number of downloads as well as the number of loyal users.
Q. Who should take the App Store Optimization course?
App Store Optimization courses are suitable for developers, marketers, entrepreneurs, or anyone who wants to increase their app visibility on various app stores. Whether you are optimizing your own apps or those of others, a good App Store Optimization course will always help you in gaining the skills and knowledge required to succeed in this field.
Q. How do I write a compelling app description?
While writing your app’s description, you should always mention your app’s unique features as well as its benefits. You should keep the description of your app short, simple, as well as easy to understand. You should also highlight its key features and explain how it solves a specific user problem or meets a specific need of the user.
Q. How can digital marketing help with app store optimization?
Digital marketing strategies such as search engine optimization (SEO), social media marketing (SMM), influencer marketing, and content marketing can help you improve your app’s discoverability. It can also help you in increasing your app downloads as well as user engagement.
We hope this blog answered all your questions regarding App Store Optimization courses in Kolkata and you enjoyed reading it. App Store Optimization is a critical aspect of digital marketing that has a direct impact on the success of mobile app businesses. By optimizing your app’s visibility and rankings on the app store, you can attract more downloads as well as boost your revenue. So if you are someone who wants to make a career in App Store Optimization, you should start learning it as soon as possible.
However these days, it is not enough to simply focus on App Store Optimization alone. The digital marketing landscape is constantly evolving, and it is essential for you to keep up with the latest trends and strategies in order to remain competitive in this field. This is why IIDE’s Online Digital Marketing Course can be a valuable investment for anyone looking to grow their career in the field of digital marketing. By taking this comprehensive digital marketing course, you will gain a deeper understanding of various critical aspects of digital marketing such as search engine optimization (SEO), social media marketing (SEM), email marketing, and more.
You can also take IIDE’s short-term certificate courses if you are looking to grow your skills in any specific field of digital marketing. These courses are led by industry experts and are designed to provide you with hands-on learning experiences to help you quickly upgrade your skills. With a mix of video lessons and live training sessions, these courses will give you the practical knowledge needed to succeed. Upon completion of these courses, you will also receive certificates to recognize your achievements.
That’s it, folks! If you have any queries regarding App Store Optimization courses in Kolkata then let us know in the comment section down below. Happy Reading!