How do you see tweets on your Twitter feed?
Until some time ago, tweets would be appearing on your timeline in a timely order depending on the people you follow with the latest tweets on the top.
However, Twitter’s algorithm update has changed the way users see tweets on their timeline. In turn changing how we access Twitter as a platform.
This is how your Twitter timeline would look before Twitter’s algorithm update.
You can clearly see that tweets appear on your timeline according to what was most recently posted.
Twitter’s algorithm effect on your timeline
With an updated algorithm the way we as users interact on Twitter is going to change greatly.
So how did this change in algorithm come to be?
In early 2016 news leaked that Twitter would be implementing changes to its algorithm. Which in turn would drastically change how users use the micro-blogging site.
The Backlash against Twitter’s algorithm update
The launch of the update
“You can’t see more of some kinds of tweets without seeing less of others”.
Twitter’s algorithm update has made twitter as a platform more verbose and friendlier on a personal level.
The updated algorithm ensures that you’re able to see more of who you interact the most with and popular tweets from others you engage with.
This, in turn, has enabled content to go viral on an unmatched speed
This has also ensured that the most popular tweets are far more widely seen than they used to be.
How the new timeline works Practically
I don’t follow this particular user but I do follow Mathew Ingram this is similar to the ”You might like” recommendations.
How does Twitter’s algorithm decide what I see?
The Tweet itself: its media used (Image/Video) and how the post has interacted with likes/retweet
The Author: Your past interactions with the author of the tweet.
The user(You): Tweets that you found engaging in the past, how often and how heavily you use Twitter.
However, the considered list keeps on growing. As varied interactions keep on informing the consideration models of even more variations in consumer behavior
It’s a similar criterion to what Facebook uses: who you engage with, your interest in the type of tweets how recent the post is and overall engagement.
Future Development of Twitter’s algorithm
Twitter’s algorithm effect on Brands
Final verdict on Twitter’s algorithm update
We are yet left to see is this the best of Twitter?
Or does it break up engagements and conversations and showcase other tweets out of context?
It would not be an overstatement to say that the future of Twitter as a platform hangs on the answer.