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IKEA is a multinational enterprise that manufactures and distributes ready-to-assemble furniture, kitchen appliances, and home furnishings, as well as other useful household items and services.
For the IKEA marketing strategy case study, the students at IIDE take a hard look at the company’s present digital marketing strategy and identify the problem areas to come up with practical solutions.
At IIDE, every student learns through working on brand assignments on some of the largest businesses in the world, as a part of their thesis report. Our training ethos impart the skills as well as the analytical tools for students to conduct their independent research.
Aditya Shastri
Lead Trainer & Business Development Head at IIDE
Updated on: Apr 20, 2024
Aditya Shastri
Lead Trainer & Business Development Head at IIDE
Aditya Shastri leads the Business Development segment at IIDE and is a seasoned Content Marketing expert. With over a decade of experience, Aditya has trained more than 20,000 students and professionals in digital marketing, collaborating with prestigious institutions and corporations such as Jet Airways, Godrej Professionals, Pfizer, Mahindra Group, Publicis Worldwide, and many others. His ability to simplify complex marketing concepts, combined with his engaging teaching style, has earned him widespread admiration from students and professionals alike.
Aditya has spearheaded IIDE’s B2B growth, forging partnerships with over 40 higher education institutions across India to upskill students in digital marketing and business skills. As a visiting faculty member at top institutions like IIT Bhilai, Mithibai College, Amity University, and SRCC, he continues to influence the next generation of marketers.
Apart from his marketing expertise, Aditya is also a spiritual speaker, often traveling internationally to share insights on spirituality. His unique blend of digital marketing proficiency and spiritual wisdom makes him a highly respected figure in both fields.