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With increasing market competition in all industries, marketing has become the focus of attention of companies to stay relevant. Last time we wrote about a marketing case study on Ikea, the biggest retail furniture chain in the world. Following that theme, we are now going to elaborate on the marketing strategy in this case study on H&M.
H&M is the world second largest clothing and apparels retailer, right after Zara. With a massive global supply chain, the company is present in more than 74 countries and is known for its minimal yet fashionable fast clothing. The company is famous for its marketing and brand efforts and is a perfect subject for study by any marketing enthusiast, student or professional. If you are new to know about digital marketing, to get started, you can watch the Free MasterClass on Digital Marketing by our CEO and founder, Karan Shah.
Aditya Shastri
Lead Trainer & Business Development Head at IIDE
Updated on: Apr 20, 2024
Aditya Shastri
Lead Trainer & Business Development Head at IIDE
Aditya Shastri leads the Business Development segment at IIDE and is a seasoned Content Marketing expert. With over a decade of experience, Aditya has trained more than 20,000 students and professionals in digital marketing, collaborating with prestigious institutions and corporations such as Jet Airways, Godrej Professionals, Pfizer, Mahindra Group, Publicis Worldwide, and many others. His ability to simplify complex marketing concepts, combined with his engaging teaching style, has earned him widespread admiration from students and professionals alike.
Aditya has spearheaded IIDE’s B2B growth, forging partnerships with over 40 higher education institutions across India to upskill students in digital marketing and business skills. As a visiting faculty member at top institutions like IIT Bhilai, Mithibai College, Amity University, and SRCC, he continues to influence the next generation of marketers.
Apart from his marketing expertise, Aditya is also a spiritual speaker, often traveling internationally to share insights on spirituality. His unique blend of digital marketing proficiency and spiritual wisdom makes him a highly respected figure in both fields.