Detailed SWOT Analysis Of Hyundai – Detailed Company Overview

Some brands have grown exponentially since their inception. Hyundai is one of them. How did they manage it? What did they do to increase their customer base? What did they do to keep their consumers coming back? We think Hyundai’s Marketing Strategy played a significant part in all this, especially its digital marketing strategy. This article analyses a few digital marketing strategies used by the company to give you an insight into what they have been doing.

About Hyundai

Hyundai Motor Company or popularly known as Hyundai is a South Korea-based multinational company that deals in the manufacturing of automobiles. Founded in the mid 20th century by Chung Ju-Yung, the company has its headquarters in Seoul, South Korea with Chung Eui-sun as the chairperson and Eon Tae-ha and Jae Hoon-chang as the CEO and president.

Hyundai Motors has its roots in countries like Turkey, South Korea, China, North America, India, the Czech Republic, Russia, and Brazil. Hyundai sells its vehicles in 190+ countries through 6,000 dealerships and showrooms.

Hyundai presently has eight research facilities in Korea and four foreign centers, including the Hyundai America Technical Center in Ann Arbor, Michigan, and the Hyundai California Design Center in Fountain Valley, California. Hyundai’s automotive technology centers employ about 4,100 researchers and operate on 5% of the current revenue budget.

Now that we are discussing Hyundai, let’s take a look at their marketing strategy too.

What’s new with Hyundai?

Here’s what was buzzing around Hyundai recently:

  1. 10th July 2023 : Hyundai develops a compact SUV in India to increase market share as competitors gain ground.
  2. 22nd Dec 2022 : Hyundai has announced a price increase for all vehicles beginning in January 2023.
  3. 23rd June 2023 : Hyundai Exter SUV production begins: July 10th launch
  4. 17th July 2023: 2023 Hyundai Santa Fe revealed with a radical redesign
  5. 14th July 2023 :The Hyundai Electric Car you will hear coming.

Let’s now understand the target audience of Hyundai better with the help of a buyer persona.

Aditya Shastri - Trainer at IIDE

Aditya Shastri

Lead Trainer & Business Development Head at IIDE

Updated on: Nov 12, 2024

3 min read

Courses Recommended for you

Author's Note:

I’m Aditya Shastri, and this case study has been created with the support of my students from IIDE's digital marketing courses.

The practical assignments, case studies, and simulations completed by the students in these courses have been crucial in shaping the insights presented here.

If you found this case study helpful, feel free to leave a comment below.

Aditya Shastri - Trainer at IIDE

Aditya Shastri

Whatsapp Icon

Lead Trainer & Business Development Head at IIDE

Aditya Shastri leads the Business Development segment at IIDE and is a seasoned Content Marketing expert. With over a decade of experience, Aditya has trained more than 20,000 students and professionals in digital marketing, collaborating with prestigious institutions and corporations such as Jet Airways, Godrej Professionals, Pfizer, Mahindra Group, Publicis Worldwide, and many others. His ability to simplify complex marketing concepts, combined with his engaging teaching style, has earned him widespread admiration from students and professionals alike.

Aditya has spearheaded IIDE’s B2B growth, forging partnerships with over 40 higher education institutions across India to upskill students in digital marketing and business skills. As a visiting faculty member at top institutions like IIT Bhilai, Mithibai College, Amity University, and SRCC, he continues to influence the next generation of marketers.

Apart from his marketing expertise, Aditya is also a spiritual speaker, often traveling internationally to share insights on spirituality. His unique blend of digital marketing proficiency and spiritual wisdom makes him a highly respected figure in both fields.