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How Did Amul Made Dairy Products So Popular? – An Amul Case Study
The Amul marketing strategy campaign has always been more than advertising it’s how the brand stays part of everyday Indian conversations. While Amul enjoys immense trust and its iconic “Taste of India” image, its key challenge today is remaining relevant to younger, digital-first consumers while competing with global FMCG brands without losing its farmer-first, local identity. The objective is to build emotional loyalty, stay affordable and accessible, keep cultural relevance alive through the Amul Girl, and continue driving market share by blending topical ads, mass media, and digital storytelling. Before diving into the marketing strategy of Amul, I’d like to inform you that the research and initial analysis for this piece were conducted by Vallabhi Gujrati. She is a current student in IIDE’s Post Graduate Program Digital Marketing (May 2025 Batch). If you found this helpful, feel free to reach out to Vallabhi Gujrati to send a quick note of appreciation for her fantastic research. She’ll appreciate the kudos So, Let’s start with what Amul as a company is all about.

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Complete Marketing Strategy of IFB Industries – Detailed Explanation
In our last blog, we discussed an in-depth SWOT analysis of Havells India in-depth. In this article, we will go over the marketing strategy of IFB Industries. In this case study, we are going to study the marketing strategy of IFB industries, its marketing campaigns, social media, SEO strategies, e-commerce strategy, etc. and more.Marketing is a part of a company’s DNA that can either make it or break it. As users across the world go digital, marketing has followed them to the digital realm as well. If you are interested in new-age digital marketing, then you should definitely check out IIDE’s Free MasterClass on Digital Marketing by our CEO and Founder, Karan Shah.We will fully cover our marketing strategy for IFB Industries in this blog. Before we begin our deep dive, let us start by learning the company’s story, target audience, and digital presence.
Aditya Shastri - Trainer at IIDE

Aditya Shastri

Calender iconAug 9, 2025

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Detailed Marketing Strategy of IDFC First Bank With Company Overview
In our previous article, we learned in detail about the marketing strategy of a really fascinating brand, American Express Bank. In this article, we are going to elaborate on the marketing strategy of IDFC First Bank – an integrated infrastructure finance company.The objective is to learn and know about IDFC First Bank and how it aims at moving the growth trajectory by serving customer segments that are the growth drivers of the Indian economy.Marketing is an integral part of a company’s DNA. Marketing has followed users worldwide as they migrate to the digital realm. If you are interested in new-age digital marketing and want to learn more. In that case, you should definitely check out IIDE’s Free MasterClass on Digital Marketing 101 by our CEO and Founder, Karan Shah.In this blog, we will go over the marketing strategy of IDFC First Bank in detail. Getting to know the company’s history, target audience, and digital presence is the first step in our deep dive.
Aditya Shastri - Trainer at IIDE

Aditya Shastri

Calender iconAug 9, 2025

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Extensive Marketing Strategy of ICBC – In-Depth Analysis
In this article, we are going to elaborate on the marketing strategy of ICBC Bank – one of the top-rated banks in the world.The Industrial and Commercial Bank of China (ICBC) is a joint-stock bank built in the People’s Republic of China. ICBC pulled ahead of Barclays Plc to become the world’s largest bank by total equity in 2007, which was again retained in 2019. ICBC has opened its branches outside of China through mergers and acquisitions, also by registering outlets in foreign countries.ICBC follows certain values to hold its standards by giving professional quality services to their customers and maintaining the same service all over the world. To open branches in every foreign country and gain people’s trust. ICBC has some amazing digital marketing strategies to learn from to upgrade your knowledge and skills for your personal growth. Interested in knowing some amazing techniques of digital marketing? Check out our free MasterClass on Digital Marketing 101 by the CEO and Founder of IIDE, Karan Shah.Want to know more about what exactly ICBC is known for and how it became one of the best banks in the world? We got you all covered. In this blog, we’ll be deeply focusing on the marketing strategy of ICBC Bank, the services they provide, their competitors, and much more.
Aditya Shastri - Trainer at IIDE

Aditya Shastri

Calender iconAug 9, 2025

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Marketing Strategy of Iberdrola: STP Analysis & Campaigns
In our previous article, we discussed the marketing strategy of Enel – the world’s second-largest power company. In this article, we are going to discuss the marketing strategy of Iberdrola. Marketing is one of the essential skills that you need to have while running a business. Marketing helps you to present your brand to the world. But presently, Marketing is becoming more digital than traditional. Due to the increase in internet users worldwide, being digital helps brands connect with their audience directly.If you are keen to learn more about this new digital marketing skill then the Free Masterclass by the CEO and Founder of IIDE Karan Shah will help you understand the basics.Now without any hustle and bustle let’s get to the Marketing Strategy of Iberdrola. Initially let’s learn about the company in detail.
Aditya Shastri - Trainer at IIDE

Aditya Shastri

Calender iconAug 9, 2025

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360° Marketing Strategy of Hyatt – An Overall Analysis
In our previous article, we learned about the interesting marketing strategy of Marriott International – a well-known brand and the world’s leading lodging company. In this blog, we are going to elucidate the marketing strategy of Hyatt – the world’s leading hospitality company.The objective is to gain insights and knowledge about the transition of Hyatt House to Hyatt House Corporation and how it became successful in India and the world and its growing high potential hospitality in India.Marketing is the DNA of any company or luxury brand. Well-planned marketing strategies can make a company successful and the absence of them can highly affect its growth. Therefore, marketing plays an important role in this digital world. So, if you want to learn about Digital Marketing then you can check out our free masterclass on Digital Marketing by the CEO and Founder of IIDE, Karan Shah.We will learn about the marketing strategy of Hyatt hotel thoroughly in this blog. But before diving into its nuances, let us first know about the company’s story, digital presence, and target audience.
Aditya Shastri - Trainer at IIDE

Aditya Shastri

Calender iconAug 9, 2025

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Extensive Marketing Strategy of Humana With Detailed Explanation
In our previous article, we learnt in detail about the marketing strategy of a really fascinating brand, Unitedhealthcare. In this article, we are going to elaborate on the marketing strategy of Humana – an American Health Insurance Company.The objective is to help you gain insights into Humana’s transition from being an American Health insurance company to being the third largest health insurance provider in the nation.Marketing is a part of a company’s DNA that can make or break it. As users across the world go digital, marketing has also followed them to the digital realm. If you want new-age digital marketing, then you should check out IIDE’s Free Masterclass on Digital Marketing 101 by our CEO and Founder, Karan Shah.We will fully cover our marketing strategy of Humana in this blog. Before starting up with a detailed overview of Humana, let us start with knowing the company’s story, target audience and digital presence.
Aditya Shastri - Trainer at IIDE

Aditya Shastri

Calender iconAug 9, 2025

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Detailed Marketing Strategy of HUDCO – With STP Analysis
In our last blog, we discussed the marketing strategy of HDFC bank. In this case study, we will look at the overall marketing strategy of HUDCO. HUDCO is a part of the financial industry and is a registered housing finance company (HFC).Any successful organization always relies heavily on marketing. Marketing plays an important role in reaching and connecting together with the target market, which is ultimately how one business grows over time.To promote an organization without a strategy will not lead anywhere that’s where marketing strategy comes into play as it provides clarity and helps achieve goals faster. Marketing is a component of a company’s DNA that can either make it or break it. As users across the world go digital, marketing has tracked them to the digital domain as well. If you are interested in new-age digital marketing, then you should check out IIDE’s Free MasterClass on Digital Marketing 101 by our CEO and Founder, Karan Shah.We will fully cover the marketing strategy of HUDCO in this blog. Before we begin our deep dive into the marketing strategy of HUDCO, let us start by learning the company’s story, target audience, and digital presence.
Aditya Shastri - Trainer at IIDE

Aditya Shastri

Calender iconAug 9, 2025

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Precise Marketing Strategy of HSIL – With Detailed Explanation
We recently discussed the marketing strategy of Kajaria Ceramics in a post. In this piece, we’ll go over the marketing strategy of HSIL.The main objective of this case study is to analyse the marketing strategy of HSIL in-depth in order to comprehend how it became the largest manufacturer of sanitaryware in India.We are completely aware of how interconnected the globe is at the moment, particularly in the wake of the epidemic, and how crucial it is for businesses to have a prominent online presence that prioritises digital marketing. Since more and more businesses are moving online, it is imperative to learn skills like digital marketing.If you’re interested in learning more about marketing, sign up for our free digital marketing masterclass presented by Karan Shah, the CEO and creator of IIDE.By the end of this essay, we will have gained as much knowledge as we can regarding the marketing strategy of HSIL. The first step before moving on will be to discuss the company’s profile, offerings, target market, and online presence.
Aditya Shastri - Trainer at IIDE

Aditya Shastri

Calender iconAug 9, 2025

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Complete Marketing Strategy of Honeywell – With Detailed Overview
In our previous article, we learned in detail about the SWOT analysis of Honeywell. In this article, we are going to elaborate the marketing strategy of Honeywell. The objective is to help you gain insights into Honeywell’s Marketing strategy.Marketing is a part of a company’s DNA that can either make it or break it. As users across the world go digital, marketing has followed them to the digital realm as well. If you are interested in new-age digital marketing, then you should check out IIDE’s Free MasterClass on Digital Marketing 101 by our CEO and Founder, Karan Shah.We will fully cover the marketing strategy of Honeywell in this blog. Before we dive into that, let us start by learning the company’s story, and the target audience’s digital presence.
Aditya Shastri - Trainer at IIDE

Aditya Shastri

Calender iconAug 9, 2025

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Marketing Strategy of Hinduja Global Solution : Decoding Success
In our previous discussion, we delved into the marketing approaches of LAKME, a product, and Hinduja Housing Finance Ltd, which was quite enlightening. This article will focus on the marketing strategy of Hinduja Global Solutions Ltd, providing you with a deeper understanding of the company. The marketing strategy of Hinduja Global Solutions Ltd is the main focus of our discussion.Marketing is a fundamental aspect of a company’s identity and has the potential to either build or destroy that organization. As people worldwide have transitioned to digital platforms, so has marketing. If you’re intrigued by contemporary digital marketing, IIDE’s Free MasterClass on Digital Marketing , led by our CEO and Founder, Karan Shah, is highly recommended. The marketing strategy of Hinduja Global Solutions Ltd is a prime example of this digital shift.About Hinduja Global Solutions (HGS)– Company OverviewThis company is a part of Hinduja Group which was founded in 1914 by a young entrepreneur from Shikarpur, Parmanand Deepchand Hinduja. A business process management services provider with its headquarters in India is Hinduja Global Solutions Ltd. The firm provides outsourcing solutions, such as back office processing, contact centers, and bespoke IT services, as well as services for outsourcing business processes and customer contacts that involve both voice and non-voice interactions. Furthermore, it offers marketing and digital enablement services, such as customer experience management, digital enablement, social media engagement, and digital marketing, in addition to consumer interaction services.The history of the Hinduja Group began in Sindh, the birthplace of the Indus Valley Civilization, where the human species first encountered organized commerce and banking more than 5,000 years ago.A young businessman from the storied town of Shikarpur in Sindh district (then in unrecognized India), Parmanand Deepchand Hinduja, understood early in life that business success was all about seeing chances and seizing them wherever they presented themselves.
Aditya Shastri - Trainer at IIDE

Aditya Shastri

Calender iconAug 9, 2025

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Detailed Marketing Strategy of Hindalco Industries – A 360° Analysis
In the previous blog, we collectively examined the Marketing strategy of Grasim Industries. In this blog, let’s take a deep dive into the marketing strategy of Hindalco Industries – one of the biggest producers of aluminium products in the country. Hindalco industries formerly known as the Hindustan Aluminium Corporation were laid out in the year 1958 by the Aditya Birla Group. Renukoot in Uttar Pradesh was the place where Hindalco initiated its production process, making nearly 20 thousand metric tons of aluminium and 40 thousand metric tons of alumina per year. Hindalco being a very senior company has effortlessly induced various verticals of marketing in its arsenal and it has been observed that it adapts smoothly to this ever-evolving space of new-age marketing campaigns. Take a look at this free masterclass on Digital Marketing tips 101 by our founder, Karan shah to keep up with the ever-evolving marketing trends. In this blog, we will have a glance at the exclusive marketing strategy of Hindalco Industries and understand the terms such as STP, content marketing, SEO strategies and their respective applications.
Aditya Shastri - Trainer at IIDE

Aditya Shastri

Calender iconAug 9, 2025

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Effective Marketing Strategy of Hikvision – With Detailed Explanation
In our previous article, a detailed SWOT analysis of Hikvision was done. This article will shed extra light on the marketing strategy of Hikvision that led to its success and growth.The objective is to help you gain insights into how Hikvision went from being a small household name to becoming one of the leading suppliers of surveillance solutions with the video surveillance market as its core competency.Marketing is an essential aspect of a company that may make or break it. Marketing has migrated to the digital sphere along with users from all over the world. Check out Karan Shah, the CEO and founder of IIDE Free Masterclass on Digital Marketing 101 if you’re interested in modern digital marketing.In this article, we’ll go over every aspect of the marketing strategy of Hikvision. Let’s start by studying the company’s history, target market, and online presence before we dive in deep.
Aditya Shastri - Trainer at IIDE

Aditya Shastri

Calender iconAug 9, 2025

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