Detailed Marketing Strategy of Hindalco Industries – A 360° Analysis

In the previous blog, we collectively examined the Marketing strategy of Grasim Industries. In this blog, let’s take a deep dive into the marketing strategy of Hindalco Industries – one of the biggest producers of aluminium products in the country.

Hindalco industries formerly known as the Hindustan Aluminium Corporation were laid out in the year 1958 by the Aditya Birla Group. Renukoot in Uttar Pradesh was the place where Hindalco initiated its production process, making nearly 20 thousand metric tons of aluminium and 40 thousand metric tons of alumina per year. 

Hindalco being a very senior company has effortlessly induced various verticals of marketing in its arsenal and it has been observed that it adapts smoothly to this ever-evolving space of new-age marketing campaigns. Take a look at this free masterclass on Digital Marketing tips 101 by our founder, Karan shah to keep up with the ever-evolving marketing trends.

In this blog, we will have a glance at the exclusive marketing strategy of Hindalco Industries and understand the terms such as STP, content marketing, SEO strategies and their respective applications.

Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Updated on: Oct 21, 2022

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Author's Note:

My name is Aditya Shastri and I have written this case study with the help of my students from IIDE's online digital marketing courses in India.

Practical assignments, case studies & simulations helped the students from this course present this analysis.

Building on this practical approach, we are now introducing a new dimension for our online digital marketing course learners - the Campus Immersion Experience.

If you found this case study helpful, please feel free to leave a comment below.

Aditya Shastri

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Lead Trainer & Head of Learning & Development at IIDE

Leads the Learning & Development segment at IIDE. He is a Content Marketing Expert and has trained 6000+ students and working professionals on various topics of Digital Marketing. He has been a guest speaker at prominent colleges in India including IIMs......[Read full bio]