Extensive Marketing Strategy of Humana With Detailed Explanation

In our previous article, we learnt in detail about the marketing strategy of a really fascinating brand, Unitedhealthcare. In this article, we are going to elaborate on the marketing strategy of Humana – an American Health Insurance Company.

The objective is to help you gain insights into Humana’s transition from being an American Health insurance company to being the third largest health insurance provider in the nation.

Marketing is a part of a company’s DNA that can make or break it. As users across the world go digital, marketing has also followed them to the digital realm. If you want new-age digital marketing, then you should check out IIDE’s Free Masterclass on Digital Marketing 101 by our CEO and Founder, Karan Shah.

We will fully cover our marketing strategy of Humana in this blog. Before starting up with a detailed overview of Humana, let us start with knowing the company’s story, target audience and digital presence.

Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Updated on: Oct 21, 2022

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Author's Note:

My name is Aditya Shastri and I have written this case study with the help of my students from IIDE's online digital marketing courses in India.

Practical assignments, case studies & simulations helped the students from this course present this analysis.

Building on this practical approach, we are now introducing a new dimension for our online digital marketing course learners - the Campus Immersion Experience.

If you found this case study helpful, please feel free to leave a comment below.

Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Aditya Shastri leads the Business Development segment at IIDE and is a seasoned Content Marketing expert. With over a decade of experience, Aditya has trained more than 20,000 students and professionals in digital marketing, collaborating with prestigious institutions and corporations such as Jet Airways, Godrej Professionals, Pfizer, Mahindra Group, Publicis Worldwide, and many others. His ability to simplify complex marketing concepts, combined with his engaging teaching style, has earned him widespread admiration from students and professionals alike.