Marketing Strategy of Iberdrola: STP Analysis & Campaigns

In our previous article, we discussed the marketing strategy of Enel – the world’s second-largest power company. In this article, we are going to discuss the marketing strategy of Iberdrola. 

Marketing is one of the essential skills that you need to have while running a business. Marketing helps you to present your brand to the world. But presently, Marketing is becoming more digital than traditional. Due to the increase in internet users worldwide, being digital helps brands connect with their audience directly.

If you are keen to learn more about this new digital marketing skill then the Free Masterclass by the CEO and Founder of IIDE Karan Shah will help you understand the basics.

Now without any hustle and bustle let’s get to the Marketing Strategy of Iberdrola. Initially let’s learn about the company in detail.

Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Updated on: Sep 17, 2024

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Author's Note:

My name is Aditya Shastri and I have written this case study with the help of my students from IIDE's online digital marketing courses in India.

Practical assignments, case studies & simulations helped the students from this course present this analysis.

Building on this practical approach, we are now introducing a new dimension for our online digital marketing course learners - the Campus Immersion Experience.

If you found this case study helpful, please feel free to leave a comment below.

Aditya Shastri

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Lead Trainer & Head of Learning & Development at IIDE

Leads the Learning & Development segment at IIDE. He is a Content Marketing Expert and has trained 6000+ students and working professionals on various topics of Digital Marketing. He has been a guest speaker at prominent colleges in India including IIMs......[Read full bio]