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How Did Amul Made Dairy Products So Popular? – An Amul Case Study
The Amul marketing strategy campaign has always been more than advertising it’s how the brand stays part of everyday Indian conversations. While Amul enjoys immense trust and its iconic “Taste of India” image, its key challenge today is remaining relevant to younger, digital-first consumers while competing with global FMCG brands without losing its farmer-first, local identity. The objective is to build emotional loyalty, stay affordable and accessible, keep cultural relevance alive through the Amul Girl, and continue driving market share by blending topical ads, mass media, and digital storytelling. Before diving into the marketing strategy of Amul, I’d like to inform you that the research and initial analysis for this piece were conducted by Vallabhi Gujrati. She is a current student in IIDE’s Post Graduate Program Digital Marketing (May 2025 Batch). If you found this helpful, feel free to reach out to Vallabhi Gujrati to send a quick note of appreciation for her fantastic research. She’ll appreciate the kudos So, Let’s start with what Amul as a company is all about.

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La Poste SWOT 2026: Strengths, Weaknesses, Opportunities, Threats Breakdown
La Poste, France’s historic state-owned postal and logistics leader, remains central to national services in 2025. Once dominated by traditional mail, today La Poste generates most revenue from parcels, banking, insurance, digital services, and local missions evolving far beyond stamps and envelopes.   But how well equipped is La Poste to navigate fierce competition, digital disruption, and public service obligations in a transforming global landscape? This detailed SWOT analysis reveals key insights you need to know whether you’re a business student, strategist, or entrepreneur exploring legacy service providers in a digital age. 
Aditya Shastri - Trainer at IIDE

Aditya Shastri

Calender iconJan 6, 2026

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SWOT Analysis of Medtronic 2026 Powerful Insights into Strengths, Weaknesses, Opportunities, and Threats
Medtronic is one of the world’s leading medical technology companies, playing a major role in healthcare innovation in 2026. From cardiac devices to advanced surgical solutions, the brand continues to influence how modern healthcare operates. But what makes Medtronic stand out in 2026? And are rising regulations, pricing pressure, and digital health disruption creating new challenges for the brand? This blog breaks down the SWOT analysis of Medtronic to help students and business readers understand its strengths, weaknesses, opportunities, and threats, while gaining clarity on its market position and future direction.
Aditya Shastri - Trainer at IIDE

Aditya Shastri

Calender iconJan 6, 2026

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SWOT Analysis of Asahi India Glass Limited 2026: Deep Dive into Strengths, Weaknesses, Opportunities & Threats
With a strong presence in the automotive, architectural, and consumer glass segments, Asahi India Glass Limited (AIS) is India’s leading integrated glass solutions provider. By 2025, it operates at the crossroads of infrastructure expansion, sustainability regulations, and electric vehicle (EV) adoption. AIS stands out due to its end-to-end manufacturing, technological leadership, and focus on green and EV-driven solutions.  However, challenges such as rising energy costs, environmental compliance, raw material volatility, and global competition may impact growth. This SWOT analysis of AIS helps investors, marketers, and business students understand its competitive position, risks, and long-term outlook. Before diving into the article, I would like to inform you that the research and initial analysis for this piece were conducted by Tripti Jain. She is a current student in IIDE’s PGDMS, June Batch 2025. If you found this article helpful, feel free to reach out to Tripti Jain and share a quick note of appreciation for her insightful research. She would truly appreciate the encouragement.
Aditya Shastri - Trainer at IIDE

Aditya Shastri

Calender iconJan 6, 2026

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SWOT Analysis of Redington India 2026: Deep Dive into Strengths, Weaknesses, Opportunities & Threats
In 2026, Redington India continued to play a critical role in powering the technology ecosystem across emerging markets. From distributing smartphones and enterprise hardware to enabling cloud and software solutions, Redington acts as a silent backbone for global tech brands. But in a volatile global economy, is this distribution giant still positioned for sustainable growth in 2026? This blog dives deep into the SWOT Analysis of Redington India, helping students, marketers, and business leaders understand its market position, challenges, and future potential. Before diving into the article, I’d like to share that the research and foundational insights for this SWOT analysis were contributed by Shreeya jain, a current student of PGDM in Digital Marketing at IIDE, Batch June 25 If you found this article insightful, feel free to connect with Shreeya Jain on LinkedIn to share your feedback or appreciation - it will surely be valued.
Aditya Shastri - Trainer at IIDE

Aditya Shastri

Calender iconJan 6, 2026

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TJ Maxx SWOT Analysis 2026: What's Really Driving This Retail Giant's Success?
TJ Maxx thrives in 2026's challenging retail landscape by offering designer brands at discount prices through a treasure-hunt shopping experience that drives customer loyalty. Behind the discount racks lies a sophisticated strategy involving rapid inventory turnover and complex buying networks. However, the off-price giant faces mounting pressure from ultra-fast online retailers, evolving sustainability expectations, and the need to engage phone-first shoppers. This SWOT analysis reveals the strategic forces shaping TJ Maxx's future - uncovering strengths, overlooked vulnerabilities, untapped opportunities, and real threats that could disrupt their market dominance.
Aditya Shastri - Trainer at IIDE

Aditya Shastri

Calender iconJan 6, 2026

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SWOT Analysis of SRF Limited 2026: Deep Dive into Strengths, Weaknesses, Opportunities & Threats
With a strong global presence and a wide range of products in the chemical, packaging, and technical textile industries, SRF Limited is a prominent Indian multi-business chemicals and industrial corporation. Even in a turbulent global economy, SRF has demonstrated resilience in 2024-2025 with strong quarterly profitability and capacity expansions. However now the question is, what precisely makes SRF competitive, and what obstacles can affect its success in the future? We will answer these questions in this thorough SWOT analysis to provide investors, business students, and entrepreneurs with useful information.
Aditya Shastri - Trainer at IIDE

Aditya Shastri

Calender iconJan 6, 2026

SWOT analysis of Victoria  PLC | IIDE
Victoria Plc SWOT Analysis 2026: Deep Dive into Strengths, Weaknesses, Opportunities & Threats
Victoria Plc, a well established UK based fashion and lifestyle brand, continues to hold a strong position in the retail market in 2026. But what keeps the brand relevant in an increasingly competitive and digital first environment?  This analysis explores Victoria Plc’s market position, competitive landscape, and strategic approach to sustaining its brand presence.  Let’s discover how Victoria Plc maintains its competitive edge and what lies ahead for the brand.Understanding these insights can help you apply similar strategic thinking to real world business scenarios and professional decision making. Before diving into the article, I would like to inform you that the research and initial analysis for this piece were conducted by Nandini Gupta. She is a current student in IIDE’s PGPDM, June’ 25 batch. If you found this helpful, feel free to reach out to Nandini Gupta to send a quick note of appreciation for her research. She will appreciate the kudos!
Aditya Shastri - Trainer at IIDE

Aditya Shastri

Calender iconJan 6, 2026

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SWOT Analysis of Upstox: A Complete Market Analysis for 2026
Upstox remains a strong player in India’s investing space in 2026. But what makes it stand out? And what challenges does it face next? This analysis breaks down Upstox’s position in the market and how it competes with other major brokers.  If you're an entrepreneur or a business student, you’ll get clear insights into brand strategy, user behaviour, and market trends. See how Upstox stays ahead and what the future could look like for the platform. These learnings can help you sharpen your own business thinking, build better strategies, and stay competitive in your career.
Aditya Shastri - Trainer at IIDE

Aditya Shastri

Calender iconJan 5, 2026

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SWOT Analysis of TVS Motors-Powerful Strategic Breakdown 2026
TVS Motor Company is India’s third-largest two-wheeler manufacturer and one of the fastest-growing players in the EV scooter segment for 2024-25. Known for its performance bikes, scooters, and award-winning customer service, the brand has become a global leader in mobility. But what is driving TVS’s rise in such a competitive market? And where does it still struggle? This detailed SWOT Analysis of TVS Motors will help entrepreneurs, MBA students, and marketers understand the company’s current strategic position and how it can grow in the future.
Aditya Shastri - Trainer at IIDE

Aditya Shastri

Calender iconJan 5, 2026

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UPL SWOT Analysis - A Comprehensive Strategy Breakdown 2026
Imagine a future wherein farming becomes climate-proof, pesticide-free, and powered by innovation-and one company is aggressively racing to make that future real. That company is UPL, a global agrochemical giant operating in more than 130 countries and re-inventing itself from a traditional pesticide manufacturer to next-gen sustainable agriculture leader. But this is where the real story lies: Will UPL ultimately be able to evolve quickly enough to survive the Biotech revolution? Can it stay ahead as new age agri-tech disruptors reshape what farmers expect from crop protection brands? This SWOT Analysis of UPL uncovers some surprising strengths driving its global dominance, weaknesses holding it back, massive opportunities it can still capture, and threats that might redefine its future. If you want to understand where the agriculture industry is headed, and how UPL plans on staying in the game, this breakdown is your shortcut to clarity.
Aditya Shastri - Trainer at IIDE

Aditya Shastri

Calender iconJan 5, 2026

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Policybazaar SWOT Analysis 2026: Comprehensive Guide to Strengths, Weaknesses, Opportunities & Threats
Policybazaar remains India's largest digital insurance marketplace in 2026. Is Policybazaar's growth model sustainable in the face of fierce competition and changing regulations? Will the company be able to maintain its profit while expanding to every corner of India? This SWOT analysis offers a strategic breakdown to help you understand Policybazaar's market position in 2026. Investors, analysts, and entrepreneurs can gain deep insights into the firm’s primary drivers and dispute management strategies. Continue reading to find out how Policybazaar maintains its competitive edge and future success in the Indian Insurtech industry.
Aditya Shastri - Trainer at IIDE

Aditya Shastri

Calender iconJan 5, 2026

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Phoenix Mills SWOT Analysis 2026: A Powerful Deep-Dive into Its Strengths, Weaknesses, Opportunities & Threats.
As we move into 2026, Phoenix Mills continues shaping India’s premium retail and real-estate landscape. But what differentiates it this year? Are there emerging opportunities or rising risks that investors and businesses should watch? This introduction sets the groundwork for a clear understanding of the company’s strategy, market positioning, and future prospects, leading into a detailed SWOT analysis that highlights what truly drives Phoenix Mills in 2026.
Aditya Shastri - Trainer at IIDE

Aditya Shastri

Calender iconJan 5, 2026

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