Complete SWOT Analysis Of PolicyBazaar with Detailed Explanation

In the last blog, we did the detailed SWOT Analysis of MetLife Insurance, today let’s explore the SWOT Analysis of PolicyBazaar.  

PolicyBazaar is an Indian insurance aggregator and multinational fintech company located in Gurgaon. It offers a digital platform application that entitles users to compare the financial services of significant insurance companies. The company is one of the largest insurance aggregators in India and has expanded into the United Arab Emirates.

Another aspect that made PolicyBazaar the giant it is now in its marketing efforts. As the world connects, marketing changes, and when you are interested in learning about the latest – check out our Free MasterClass on Digital Marketing 101 from IIDE CEO and Founder Karan Shah.

Do you want to learn how PolicyBazaar became so successful in the financial technology industry? In this blog, we will learn about the SWOT Analysis of PolicyBazaar and decode the answer. 

But, before we begin with the SWOT Analysis of PolicyBazaar, let us learn more about PolicyBazaar the company, founding, products, financial status, and competitors.

Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Updated on: Oct 28, 2022

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Author's Note:

My name is Aditya Shastri and I have written this case study with the help of my students from IIDE's online digital marketing courses in India.

Practical assignments, case studies & simulations helped the students from this course present this analysis.

Building on this practical approach, we are now introducing a new dimension for our online digital marketing course learners - the Campus Immersion Experience.

If you found this case study helpful, please feel free to leave a comment below.

Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Leads the Learning & Development segment at IIDE. He is a Content Marketing Expert and has trained 6000+ students and working professionals on various topics of Digital Marketing. He has been a guest speaker at prominent colleges in India including IIMs......[Read full bio]