Complete SWOT Analysis Of PolicyBazaar with Detailed Explanation

Updated on: Nov 19, 2021

  Hey there!

My name is Aditya Shastri and I have written this case study with the help of my students from IIDE's online digital marketing courses in India.

Practical assignments, case studies & simulations from Business Review helped the students from this course present this analysis.

Building on this practical approach, we are now introducing a new dimension for our online digital marketing course learners - the Campus Immersion Experience.

If you find this case study helpful, consider leaving a comment below.

In the last blog, we did the detailed SWOT Analysis of MetLife Insurance, today let’s explore the SWOT Analysis of PolicyBazaar.  

PolicyBazaar is an Indian insurance aggregator and multinational fintech company located in Gurgaon. It offers a digital platform application that entitles users to compare the financial services of significant insurance companies. The company is one of the largest insurance aggregators in India and has expanded into the United Arab Emirates.

Another aspect that made PolicyBazaar the giant it is now in its marketing efforts. As the world connects, marketing changes, and when you are interested in learning about the latest – check out our Free MasterClass on Digital Marketing 101 from IIDE CEO and Founder Karan Shah.

Do you want to learn how PolicyBazaar became so successful in the financial technology industry? In this blog, we will learn about the SWOT Analysis of PolicyBazaar and decode the answer. 

But, before we begin with the SWOT Analysis of PolicyBazaar, let us learn more about PolicyBazaar the company, founding, products, financial status, and competitors.

Digital Marketing Academic Challenge 2024 - DMAC

About PolicyBazaar

Founded in the year 2008 by Yashish Dahiya, Alok Bansal and Avaneesh Nirjar, PolicyBazaar was first started as a price comparison website and a knowledge platform for learning about insurance and insurance programs. Lately, it expanded to become a marketplace for one of the most valuable insurance policies bazaar in the world 

They envisioned a place where consumers can find completely transparent insurance information and have the opportunity to research and compare insurance products so they can buy what they want.

With this great ambition as a life goal, this diverse team began their journey to what is now Even today, the goal is customer first and sustained profitability for the entire insurance ecosystem.

Recently, PolicyBazaar shares were up almost 23% over the issue price, making the company jump three times greater in the private markets.

SWOT Analysis of PolicyBazaar - Source VCCircle

                      (Source: VCCircle)

                           Quick Stats About PolicyBazaar

Founder Yashish Dahiya, Alok Bansal & Avaneesh Nirjar
Year Founded 2008
Origin Gurgaon
No. of Employees 13,000
Company Type Public
Market Cap Rs 52,070.33 crore (2021)
Annual Revenue $120.8 Million (2020)
Net Income/ Profit Rs 957 crore (2021)


Products of PolicyBazaar

PolicyBazaar has evolved from a policy comparison website to an insurance sales operation. Its products include:

  • Life insurance
  • Health insurance
  • Auto insurance
  • Travel insurance
  • Group plans 

Close Competitors of PolicyBazaar

  • BankBazaar
  • Coverfox
  • Easy policy
  • Acko
  • Greenlife Insurance
  • CreditMantri

Now that we understand the company’s core business, let’s delve into the SWOT analysis of PolicyBazaar.

SWOT Analysis of PolicyBazaar

SWOT Analysis of PolicyBazaar - Source Google Image

                 (Source: Google Images)

A SWOT analysis determines the strengths, weaknesses, opportunities, and threats of a company. It is a proven management paradigm that allows PolicyBazaar to benchmark its business and performance against that of its competitors and the industry as a whole.

This is a great tool for identifying where the business is doing well, where it is failing, developing countermeasures, and determining how the business can grow.

SWOT Analysis of PolicyBazaar - SWOT of PolicyBazaar in Infographics

From the SWOT analysis of PolicyBazaar, let us first start by expanding on the strengths of PolicyBazaar.

Strengths of PolicyBazaar

The unique skills of a company that gives it an edge in gaining more market share, attracting more customers, and maximizing profits are known as its strengths. The following are PolicyBazaar’s strengths:

  • True Innovation: Policy bazaar has been capable of doing this for quite a decade now. Technology must help identify and meet several specific insurance needs, and not just for the internet business. This would ensure that insurers design websites that are easy to use and ensure that transactions go smoothly.
  • Various Services: A customer portal in PolicyBazaar offer various services to customers who can save time and even buy policies online. Customers can now calculate premium, bonus amount, tax calculation, check the status of their policy, calculate loan amount, download form and pay premium online.
  • Brand Reputation: The company has built a strong brand reputation that offers a wide variety, transparency, and convenience to its customers. So, if you also want to build & promote a positive brand image, enrol in our online reputation management course to become an expert in it. 
  • Financial Position: PolicyBazaar high renewal rates provide a clear view of future business and offer excellent profitability. It uses a capital-efficient model with low operating costs.

Weaknesses of PolicyBazaar

Weaknesses are aspects of a company or brand that need to be improved. The main defects of PolicyBazaar are as followed:

  • Diversity of Employees: At PolicyBazaar, the workforce is dominated by locals, with few workers from other ethnic groups. Lack of diversity makes it difficult for employees of different ethnic backgrounds to adapt to the workplace, leading to a loss of talent. 
  • Often Slow to Respond to Changing Needs: A lot of customers nowadays doubt their policies & insurances and PolicyBazaar has been unable to serve them on time.
  • Low Current Ratio: The company’s current metric, which measures its ability to meet short-term financial commitments, is below the industry average. This could mean that the company will face liquidity problems in the future.
  • Privacy issues: A lot of customers nowadays have privacy issues regarding whether to invest in such policies or not so this can be one of the weaknesses that PolicyBazaar could face.

Opportunities for PolicyBazaar

Opportunities are potential focus areas for a business to improve the bottom line, increase revenue, and ultimately profit.

  • Social Media: Huge organisations are leveraging such tools to stay relevant and are seeking specialists for the same, so if you are interested in the field, check out our social media marketing course to get started.
  • Technological Advancement: Technology provides numerous benefits in a variety of fields. Costs can be saved by automating operations. Technology allows for the better data collection on customers and improves marketing efforts.
  • Lower Cost: Policybazaar shifted to digital distribution as the market changed and competition increased. These changes have resulted in a significant decrease in the average cost of distribution services.

Threats of PolicyBazaar

Threats are environmental factors that can affect the growth of a business. Below are some of the threats for PolicyBazaar:

  • Competition: Competition in the industry has increased, which is putting pressure on prices. If the policy market does not adapt to price changes, it may lose market share.
  • Government Regulation: Government regulations on topics like health care, mould, and terrorism can quickly change the direction of insurance. Rising expenses and shrinking profit margins will hit smaller agencies and insurance companies hard.
  • New Comers: Several new players have entered the market and are gaining market share by taking market share from existing companies. PolicyBazaar is at risk because these new entrants could steal its customers.

This ends our detailed SWOT analysis of PolicyBazaar. Let us conclude our learnings below.

Digital Marketing Academic Challenge 2024 - DMAC

To Conclude

PolicyBazaar tries and tests all possible methods to provide its users with a pleasant and stress-free experience. All efforts are paying off as PolicyBazaar is expanding its user base across India.

To enable this rapid growth, they must ensure that more and more people buy insurance online. The only way to achieve this is to better serve customers to support the company’s growth.

With increasing competition in a saturated market like fintech, companies must fight back by winning over their customers through better marketing efforts. In a changing landscape where digital marketing is paramount, knowledge of the field is a must for all marketing enthusiasts. If you are interested in learning more and upskilling, check out IIDE’s 3 Month Advanced Online Digital Marketing Course to know more.

If you like such in-depth analysis of companies just like the SWOT analysis of PolicyBazaar, find more such insightful case studies on our IIDE Knowledge portal.

Thank you for taking the time to read, and let us know your thoughts on this case study of the SWOT analysis of PolicyBazaar in the comments below.

Share post via

Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Leads the Learning & Development segment at IIDE. He is a Content Marketing Expert and has trained 6000+ students and working professionals on various topics of Digital Marketing. He has been a guest speaker at prominent colleges in India including IIMs......[Read full bio]


Submit a Comment

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Related Posts