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How Did Amul Made Dairy Products So Popular? – An Amul Case Study
Amul is one of the most popular and successful brands in India. With its wide range of dairy products, Amul has now become a household name in the minds of Indian families. I’m sure that we all have at least one of Amul’s products in our house. It has elegantly created its family-friendly and patriotic image with its, “Amul – The Taste of India” marketing jingle which also evokes empathy towards the brand. What also makes Amul so special is that it has constantly managed itself in staying relevant for all these years in the minds of customers ever since its foundation. Thus, this also makes us wonder about what they are doing to stay relevant in this increasingly competitive and digitized world. In this case study, we will go through Amul’s digital marketing strategies and campaigns implemented by them over the years which have helped them stay on top of the game, ahead of its competitors in the industry. So, Let’s start with what Amul as a company is all about.

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Marketing Strategy of Torrent Power: Overview & STP Analysis
In the previous article, we discussed the Marketing Strategy of JSW Energy. In this article, we will look into the Marketing Strategy of Torrent Power – a leading brand name in the power and energy sector in India.There is an old saying ‘What is seen is sold. This saying is apt for all businesses. People tend to buy the things that they see most of the time in front of them. That’s why being seen is very important for the business and this is done by marketing your products wisely in front of your audience. And digital marketing helps you by targeting the exact audience per your wish. Digital Marketing has many such perks that are one of the reasons for brands to turn towards digital marketing alongside traditional marketing. If you are still unclear about what digital marketing is, Free Masterclass In Digital Marketing will surely help you.Now without any of your time let’s directly get to the marketing strategy of Torrent Power. Let’s first look at the company’s story to understand it better.
Aditya Shastri - Trainer at IIDE

Aditya Shastri

Calender iconAug 9, 2025

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Extensive Marketing Strategy Of Toppr – With Detailed Overview
In the last blog, we discussed the SWOT Analysis of Vedantu. In this blog, we will cover the marketing strategy of Toppr – one of the tech companies. Let’s understand what are the marketing aspects of Toppr to grab the attention of student communities.Let’s come to the central motive of this blog. Marketing strategy is an essential component of every company that needs to sell its product or service. Edtech is an industry which has become a necessity for education, as we all know due to covid from 2020 students were unable to get an experience in classroom studies so then online study has come to a broader prospect to rescue the education system, students and their parents. If you want to learn about digital marketing in detail watch the 45-minute free masterclass.As mentioned due to covid as the education system change the marketing process also has changed things to become digital so digital marketing has become a popular part of marketing as per requirement there is no less number of digital marketers.So as of the need increase in online studies as well as many companies started growing their business, so in the competitive scenario what are the marketing strategies has taken by Toppr to successfully run their business we will discuss on this blog through various points.
Aditya Shastri - Trainer at IIDE

Aditya Shastri

Calender iconAug 9, 2025

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Profound Marketing Strategy Of Tokio Marine- With Detailed Explanation
In our previous case study, we learned the marketing strategy of Zurich Insurance. The main objective of this blog is to make readers understand the marketing strategy of Tokio Marine through its marketing techniques. Insurance forms generally have a complicated structure with an en- number of client data, insurance team multiple agents and strong competitors. To survive in this marketing business marketing strategies consumer understanding tactics play a vital role with the advent of digitization marketing has become technical and digitised. If you are interested in pursuing a career in digital marketing then you can definitely check out IIDE’s free Masterclass on Digital Marketing 101 conducted by our CEO and founder Karan Shah. Before we fully understand the marketing genius of Tokio Marine, let’s first know a little bit about the company!
Aditya Shastri - Trainer at IIDE

Aditya Shastri

Calender iconAug 9, 2025

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Marketing Strategy of Tmall: Leading Ecommerce in China
In the previous article, we discussed the marketing strategy of Suning – the third-largest e-commerce site in china. In this article, we are going to know about the detailed marketing strategy of Tmall – Taobao mall owned by Alibaba which is operated in China.Marketing is a company’s main functioning part that can either make it or break it, as the world became so digitally friendly. If you are interested and eagerly want to learn digital marketing, then you should check out IIDE’s Free Masterclass on Digital Marketing by our CEO and Founder, Karan Shah.We will learn the complete marketing strategy of Tmall in this blog. Before we begin our deep dive, let’s learn more about this Chinese Based Tmall company.
Aditya Shastri - Trainer at IIDE

Aditya Shastri

Calender iconAug 9, 2025

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Extensive Case Study on Titan: Complete Marketing Strategy Decoded
Titan, one of the largest watchmakers globally, has been around us for a long time and they still have their class maintained to this date.  It is no surprise that you might be right now wearing or owning a Titan or Sonata or a FastTrack watch.In this case study, we would specifically go through Titan’s watch segment and understand the measures it undertakes to stay relevant in the minds of customers to this date.
Aditya Shastri - Trainer at IIDE

Aditya Shastri

Calender iconAug 9, 2025

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Marketing Strategy of Time Technoplast: Detailed Overview
In the previous blog, we discussed the marketing strategy of Tata Group. In this article, we will get to know about the Marketing Strategy of Time Technoplast.Here our objective is to understand the insights of the Time Technoplast way of marketing and presenting themselves in front of the customers as a brand.In the modern era, the field of marketing is booming. It does not only help the company to sell their products or services on a large scale, but also helps in the all-around development of the company’s status. If you are interested in learning more about digital marketing, check out IIDE’s Free MasterClass on Digital Marketing 101 by our CEO and Founder, Karan Shah.Before we start decoding the Marketing Strategy of Time Technoplast, we shall get to know about them.
Aditya Shastri - Trainer at IIDE

Aditya Shastri

Calender iconAug 9, 2025

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Detailed Marketing Strategy of Tide With STP Analysis
Some brands have grown exponentially since their inception. Tide is one of them. How did they manage it? What did they do to increase their customer base? What did they do to keep their consumers coming back? We think Tide’s Marketing Strategy played a significant part in all this, especially its digital marketing strategy. This article analyses a few digital marketing strategiesused by the company to give you an insight into what they have been doing. About Tide Tide is an American detergent brand launched by Procter & Gamble In 1946. Tide laundry detergent was originally a synthetic meant for heavy-duty, machine cleaning – an advance over the milder cleaning capabilities of Fewa and Dreft detergent brands. Tide was first released in 1946 as the world’s first heavy-duty detergent in test markets in the United States, and nationwide distribution was completed in 1949. The company swiftly established dominance in the US detergent industry, dwarfing Ivory Snow’s sales and hastening the downfall of two of its key competitors, Rinso and Gold Dust Washing Powder, both Lever Brothers brands at the time.  Today, Tide is known for its load of laundry facility in which Tide uses the most sustainable ways to wash and clean clothes to millions of people in times of need. Slowly the brand entered other countries like India, Europe, the United Kingdom etc. In India also, Tide is one of the best laundry detergent brands followed by competitors including Ariel and Surf Excel. Now that we are discussing Tide, let’s look at their marketing strategy too. What’s new with Tide? Here’s what was buzzing around Tide recently: In IPL 2023, Tide became the official laundry partner for the Kings XI Punjab. In order to make astronauts’ clothing washable and reusable in space, NASA (National Aeronautics and Space Administration) collaborates with Tide’s parent company, Procter and Gamble.  Let’s now understand the target audience of Tide better with the help of a buyer persona.
Aditya Shastri - Trainer at IIDE

Aditya Shastri

Calender iconAug 9, 2025

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Marketing Strategy of Thomas Cook: Detailed Overview
We gathered in-depth information about the marketing plan of the intriguing brand Booking.com in our previous post. In this article, we will go into more detail about the Marketing Strategy of Thomas Cook – Travel Agency.This 178-year-old UK brand represents the end of one of the oldest travel companies on the planet, and the main objective is to provide you with insight into one of the oldest travel companies in the world.Marketing is an essential component of a business that may make or break it. Marketing has migrated to the digital sphere along with users from all over the world. Check out Karan Shah, the CEO and founder of IIDE’s Free MasterClass on Digital Marketing 101 if you’re interested in modern digital marketing.In this blog, we’ll detail Thomas Cook’s marketing plan. Let’s start with the company overview before understanding its various marketing strategies.
Aditya Shastri - Trainer at IIDE

Aditya Shastri

Calender iconAug 9, 2025

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Marketing Strategy of Thermo Fisher Scientific: In-Depth Review
In our previous article, we looked into the marketing strategy of Alkem Laboratories. In this article, we will discuss the marketing strategy of Thermo Fisher Scientific – a provider of software services, reagents, and equipment for science in the United States. Nowadays marketing has become convenient for both brand and audience. Presently, demand and use of digital marketing are at their peak. If you are fascinated to learn digital marketing in detail but quickly then a Free MasterClass on Digital Marketing is what you need.  Now without wasting any time let’s get into the marketing strategy of Thermo Fisher Scientific. First, let’s look into the company story and know it better.
Aditya Shastri - Trainer at IIDE

Aditya Shastri

Calender iconAug 9, 2025

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Complete Marketing Strategy of TheMathCompany – With STP Analysis
In a recent article, we learned about the SWOT analysis of Sherwin-Williams. In this blog, we are going to get a detailed analysis of the marketing strategy of TheMathCompany – A data analytics and data engineering firm. At the end of the blog, you will have a deep understanding of the company as well as its marketing strategies. In this present world, we have become so much digitised that without showing your product and advertising it, people do not consider it valuable and worth noting.The objectives are to get insight and learn about the company and how it is performing in the present time and also to know the shortfalls.The goal is to provide you with a behind-the-scenes glimpse at Sherwin Williams’ development from a $2,000 partnership with Ohio’s Truman Dunham Firm to the second-largest paint company in the world and the biggest in the US.Every business needs marketing, and as the world has become more digital, marketing has evolved as well. Check out Karan Shah, the CEO and founder of IIDE Free Masterclass on Digital Marketing 101, if you’re interested in learning more about digital marketing.In this blog, we are going to learn the detailed marketing strategy of TheMathCompany and by the end of the blog, you will have a clear idea about the marketing strategies used by TheMathCompany. Let’s begin with the company’s overview, the targeted audience, and its digital presence.
Aditya Shastri - Trainer at IIDE

Aditya Shastri

Calender iconAug 9, 2025

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Detailed Marketing Strategy of The Better India – Complete Overview
Are you looking for a Marketing Strategy of The Better India? Then you are in the right place as we got you covered with a comprehensive study of the marketing strategy of The Better India.So here we have discussed various ways of marketing used by The Better India – an Indian digital media platform focused on positive stories which helps them to grow their business in the world’s largest impact-driven, positive stories platform. In a previous article, we learned about the Marketing Strategy Of Wysa, an Indian-based AI-enabled mental health application. The objective is to learn and gain insights into The Better India and how it became India’s leading digital media platform focused on positive stories. The Better India keeps the intention of patrons’ welfare at the core and makes their lives better 24×7. So, as you can see, the world is fully online now, and marketing is the rib of every industry. If you are interested to know more about marketing then do check out our Free Masterclass on Digital Marketing by the CEO and founder of IIDE, Karan Shah.We will learn the entire marketing strategy of The Better India by the end of this blog. Before diving deep into the marketing strategy of The Better India, let’s begin with the company’s story, target audience and digital presence. 
Aditya Shastri - Trainer at IIDE

Aditya Shastri

Calender iconAug 9, 2025

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Profound Marketing Strategy Of Texas Instruments
In our previous article, we learned in depth about a fascinating brand’s marketing strategy, Qualcomm. In this article, we will go over the Marketing Strategy of Texas Instruments  – the World’s Leading Manufacturer of semiconductors.In this blog, we are going to elaborate on the marketing strategy of Texas Instruments – Which designs and manufactures semiconductors and various integrated circuits. The main objective is to learn and gain insights into Texas Instruments and the brief details and growth of an electronics company which is growing day by day in the United States.We already know how the world is becoming online, Today Marketing is the backbone of every industry. If you are keen on learning about the future of marketing, that is, digital marketing, you must check out IIDE’s Free Masterclass on Digital Marketing by one and only Karan Shah, the CEO and Founder of IIDE.We will in-depth cover our marketing strategy for Texas Instruments in this blog. Before we begin our deep dive, let us start with an overbrief of the company. let’s begin with the company’s history & digital presence.
Aditya Shastri - Trainer at IIDE

Aditya Shastri

Calender iconAug 9, 2025

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