Learn How to Use AI to Grow Your Career – Book Your Free Seat
Students Centric
Placements Report
Trackable results, real numbers
Reviews
Proven success, real voices
Trainers
Expert-led, Industry-Driven Training
Life at IIDE
Vibrant Spirit student life
Alumni
Successful Journeys, Inspiring Stories
Learning Centre
Webinars
Blogs
Case studies
Live, Interactive Masterclasses
Fresh Insights, quick reads
Real-life, Industry relevant
More
Hire from us
Hire Top Digital Marketing Talent
Work with us
Join Our Team, Make an Impact
Customised Training
Personalised digital marketing training for your company
Refer & earn
Simple, easy rewards
Contact us
Get the answers you need
About us
Know more about IIDE
Explore all course options
Trending
Professional Certification in AI Strategy
- Ideal for AI Enthusiast
How Did Amul Made Dairy Products So Popular? – An Amul Case Study
The Amul marketing strategy campaign has always been more than advertising it’s how the brand stays part of everyday Indian conversations.
While Amul enjoys immense trust and its iconic “Taste of India” image, its key challenge today is remaining relevant to younger, digital-first consumers while competing with global FMCG brands without losing its farmer-first, local identity.
The objective is to build emotional loyalty, stay affordable and accessible, keep cultural relevance alive through the Amul Girl, and continue driving market share by blending topical ads, mass media, and digital storytelling.
Before diving into the marketing strategy of Amul, I’d like to inform you that the research and initial analysis for this piece were conducted by Vallabhi Gujrati.
She is a current student in IIDE’s Post Graduate Program Digital Marketing (May 2025 Batch). If you found this helpful, feel free to reach out to Vallabhi Gujrati to send a quick note of appreciation for her fantastic research. She’ll appreciate the kudos
So, Let’s start with what Amul as a company is all about.
Latest Case Studies
Trending Topics
Marketing Strategy of United Breweries: Complete Overview
In a previous article, we learned about the detailed Marketing Strategy of Coolberg. In this blog, we are going to elaborate on the marketing strategy of United Breweries – India’s premium alcoholic beer brand. The objective is to learn and gain insights into United Breweries and how it became India’s oldest alcoholic beer brand and United Breweries aims to become the oldest premium alcoholic and non-alcoholic beverage industry in India. So, as you can see, the world is fully online now, and marketing is the rib of every industry. If you are interested to know more about marketing then do check out our Free Masterclass on Digital Marketing by the CEO and founder of IIDE, Karan Shah.We will learn the entire marketing strategy of United Breweries by the end of this blog. Before diving deep into it, let’s begin with the company’s story, target audience and digital presence.
Aditya Shastri
Aug 9, 2025
Uniqlo’s Global Marketing Strategy in Detail
Uniqlo has been using effective social media engagement, influencer collaborations, online advertising, and email marketing to gain customers and brand visibility. They initiate order-and-pickup options connecting e-commerce with physical stores for an enhanced shopping experience.
Aditya Shastri
Aug 9, 2025
Profound Marketing Strategy of Union Pacific – with STP Analysis
In the previous article, we discussed the marketing strategy of RITES. In this article, we will discuss the marketing strategy of Union Pacific. We all are aware of the increasing craze of digital marketing around the globe. Everyone is becoming digitally addicted. In this situation, to connect with the target audience it becomes important for companies to use digital marketing in their business. To get to know what digital marketing is and its variants in it, do watch IIDE’s Free Masterclass.Now let’s get into the Marketing strategy of Union Pacific.
Aditya Shastri
Aug 9, 2025
Union Bank of India: Extensive Marketing Strategy Explained
The last time we saw the SWOT Analysis of Union Bank of India, this time we will explain the marketing strategy of Union Bank of India elaborately.Union Bank of India is one of the well-known public sector banks in the country. Being one of the oldest banks in India with more than a century of experience, the bank has its branches spread across the nation providing reliable services to millions of customers. It is also popularly known as “Union Bank”.The marketing strategy of the Union Bank of India includes traditional as well as digital marketing. In today’s time, digital marketing is very important for reaching out to customers as everything is shifting towards digital. If you want to learn digital marketing and its scope, do check out Free Digital Marketing Masterclass by Karan Shah, the founder and CEO of IIDE.Here during the blog, we will entirely cover the exclusive marketing strategy of Union Bank of India. But first, before stepping into this content, allow us to know more about the Union Bank of India.
Aditya Shastri
Aug 9, 2025
Detailed Marketing Strategy of Ujjivan Financial Services
In the previous blog, we learned about the in-depth SWOT analysis of Motilal Oswal Financial Services. In this article, we will discuss the marketing strategy of Ujjivan Financial Services – a mass-market-focused bank in India.The objective is to help you gain insight into the growth of Ujjivan Financial Services from an NBFC to the largest MFI in the country. Marketing is an integral aspect of a company’s growth, it makes or breaks its success. Nowadays people have become more digitalised, so marketing has followed them to e-commerce. If you’re interested in learning digital marketing, IIDE’s Free MasterClass on Digital Marketing 101, led by our CEO and Founder, Karan Shah, is a must-attend.In this study, we will look into the marketing strategy of Ujjivan Financial Services. First let us get to know the company overview, targeted audience and STP analysis.
Aditya Shastri
Aug 9, 2025
Extensive Marketing Strategy of UCO Bank – Detailed Explanation
In our previous article, we learnt in detail about the SWOT analysis of UCO Bank. In this article, we are going to elaborate on the marketing strategy of UCO Bank, one of the nationalised banks in India.The goal is to provide you with insights into UCO Bank’s marketing strategy and demonstrate how UCO Bank provides many of the advantages you’d anticipate from a major national bank, including a broad range of products and an extensive network of ATMs.Marketing is a part of a company’s DNA that can either make it or break it. As users across the world go digital, marketing has followed them to the digital realm as well. If you are interested in new-age digital marketing, then you should definitely check out IIDE’s Free MasterClass on Digital Marketing 101 by our CEO and Founder, Karan Shah.In this article, we’ll go through every aspect of the marketing strategy of UCO Bank. Let’s start by studying the company’s history, target market, and online presence before we dive in deep.
Aditya Shastri
Aug 9, 2025
Profound Marketing Strategy of UBS – with company overview
In the previous article, we learned about the marketing strategy of Canara Bank. In this case study, we are going to discuss the Marketing Strategy Of UBS.Marketing is like the DNA of any business it can make a business successful or unsuccessful. If used properly and with the trend, it helps you a lot. Nowadays we all are aware of the huge change in the marketing field i.e Digital Marketing.If you are willing to learn about this growing trend and skill do check out IIDE’s Free Masterclass to get deep Knowledge.Now without wasting any of your time let’s get into the case study i.e Marketing strategy of UBS.Let’s know the company first.
Aditya Shastri
Aug 9, 2025
Marketing Strategy of Uable: Overview & Campaigns
In our previous article, we discussed the marketing strategy of Toppr, a leading global talent development corporation. In this blog, we are going to gain an understanding of the marketing strategy of Uable – A social networking application dedicated to teens.Its purpose is to know and get information about uable and how it has become a popular application among the youth of India and uable aims to help the youth learn about their interests and passion while enjoying themselves with their friends.As you all know, the world is now going completely online and marketing has become the backbone of every industry. If you want to know more marketing information, then Watch Our Free Masterclass on Digital Marketing by our CEO and Founder of IIDE Karan Shah.We’ll cover everything about the marketing strategy of Uable in the article. Before we jump into our blog, let’s learn the company’s story, targeting audience and digital presence.
Aditya Shastri
Aug 9, 2025
Elaborative Marketing Strategy of TTK Prestige – With Complete Overview
In our last blog, we discussed the SWOT analysis of Havells India in-depth. In this article, we will go over the marketing strategy of TTK Prestige.
TTK Prestige is a very popular brand since 1928 and is best known for its pressure cookers, and almost every household in India is familiar with their presence. In this write-up, we are going to discuss the detailed marketing strategy of TTK Prestige – King of Kitchen Appliances.
Marketing is a component of a company’s DNA that can build or destroy it. As users around the world shift to the digital sphere, marketing has followed them. If you’re interested in cutting-edge digital marketing, you should definitely check out IIDE’s Free MasterClass on Digital Marketing 101 by the CEO and Founder, Karan Shah.
In this blog, we’ll look at the marketing strategy of TTK Prestige, target market, marketing tactics, campaigns, and methods of gaining new and existing clientele in this case study. So let’s start by understanding more about the company.
Aditya Shastri
Aug 9, 2025
Detailed Marketing Strategy of TSMC With Complete Overview
In our last article, we learned in-depth information about the marketing plan of an absolutely amazing company, BMO. In this article, We will go into detail about the marketing strategy of TSMC – the world’s first dedicated semiconductor foundry.The goal is to offer you information on TSMC’s evolution from a contract manufacturer of semiconductors to one of the largest manufacturers of custom chips worldwide.Marketing is an essential component of a business that can either make or ruin it. Marketing has shifted to the digital environment along with users from all around the world. Check out Karan Shah, the CEO and founder of IIDE’s Free MasterClass on Digital Marketing 101 if you’re interested in new-age digital marketing.In this blog, we’ll go through every aspect of the marketing strategy of TSMC. Let’s start by studying the company’s history, target market, and online presence before we delve in deep.
Aditya Shastri
Aug 9, 2025
In Depth Marketing Strategy of Truist – In-Depth Analysis
In a previous article, we learned about the detailed Marketing of Conch. In this blog, we will elaborate on the marketing strategy of Truist – India’s most Financial Brand Bank. Truist Financial Corp (Truist Financial) is a financial holding company that offers retail and commercial banking products and related financial solutions through subsidiaries. Its retail banking portfolio includes asset management, loans and mortgages, insurance, investment brokerage, online banking, retail deposits, payments, wealth management, and SMS banking.So, as you can see, the world is fully online now, and marketing is the rib of every industry. If you are interested in marketing, check out our Free Masterclass on Digital Marketing by the CEO and founder of IIDE, Karan Shah.We will learn the entire marketing strategy of Truist by the end of this blog. Before diving deep into it, let’s begin with the company’s story, target audience, and digital presence.
Aditya Shastri
Aug 9, 2025
Profound Marketing Strategy of Trident – With STP Analysis & Campaigns
In our previous article, we learnt in detail about the marketing strategy of Welspun India. In this article, we are going to elaborate on the marketing strategy of Trident.The intention is to provide you with insight into the corporate history of Trident, its STP analysis, and the various marketing techniques it uses to expand its business. The marketing plan of a firm is a crucial element that can work in the company’s favour or against it. The marketing industry has transitioned to the digital era along with users from all over the world. Check out Karan Shah, the CEO of IIDE Free MasterClass in Digital Marketing 101 if you’re interested in modern digital marketing.We’ll go over every element of the marketing strategy of Trident in this case study. Before we dive in-depth, let’s first learn about the company’s history. Then we’ll learn about its target market and internet presence.
Aditya Shastri
Aug 9, 2025
Confused about which Digital Marketing Course is Right for You?
Explore Our FREE Digital Marketing Masterclasses
Taught by industry experts, these free digital marketing courses are your gateway to exploring exciting topics and expanding your expertise at your own pace.
