Detailed Marketing Strategy of Ujjivan Financial Services

In the previous blog, we learned about the in-depth SWOT analysis of Motilal Oswal Financial Services. In this article, we will discuss the marketing strategy of Ujjivan Financial Services – a mass-market-focused bank in India.

The objective is to help you gain insight into the growth of Ujjivan Financial Services from an NBFC to the largest MFI in the country. 

Marketing is an integral aspect of a company’s growth, it makes or breaks its success. Nowadays people have become more digitalised, so marketing has followed them to e-commerce. If you’re interested in learning digital marketing, IIDE’s Free MasterClass on Digital Marketing 101, led by our CEO and Founder, Karan Shah, is a must-attend.

In this study, we will look into the marketing strategy of Ujjivan Financial Services. First let us get to know the company overview, targeted audience and STP analysis.

Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Updated on: Sep 17, 2024

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Author's Note:

My name is Aditya Shastri and I have written this case study with the help of my students from IIDE's online digital marketing courses in India.

Practical assignments, case studies & simulations helped the students from this course present this analysis.

Building on this practical approach, we are now introducing a new dimension for our online digital marketing course learners - the Campus Immersion Experience.

If you found this case study helpful, please feel free to leave a comment below.

Aditya Shastri

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Lead Trainer & Head of Learning & Development at IIDE

Aditya Shastri leads the Business Development segment at IIDE and is a seasoned Content Marketing expert. With over a decade of experience, Aditya has trained more than 20,000 students and professionals in digital marketing, collaborating with prestigious institutions and corporations such as Jet Airways, Godrej Professionals, Pfizer, Mahindra Group, Publicis Worldwide, and many others. His ability to simplify complex marketing concepts, combined with his engaging teaching style, has earned him widespread admiration from students and professionals alike.