
How Did Amul Made Dairy Products So Popular? – An Amul Case Study
Amul is one of the most popular and successful brands in India. With its wide range of dairy products, Amul has now become a household name in the minds of Indian families.
I’m sure that we all have at least one of Amul’s products in our house. It has elegantly created its family-friendly and patriotic image with its, “Amul – The Taste of India” marketing jingle which also evokes empathy towards the brand.
What also makes Amul so special is that it has constantly managed itself in staying relevant for all these years in the minds of customers ever since its foundation.
Thus, this also makes us wonder about what they are doing to stay relevant in this increasingly competitive and digitized world.
In this case study, we will go through Amul’s digital marketing strategies and campaigns implemented by them over the years which have helped them stay on top of the game, ahead of its competitors in the industry.
So, Let’s start with what Amul as a company is all about.
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Complete SWOT Analysis of Motilal Oswal Financial Services – An Indian Financial Services Company
The last time we saw the updated business model of Bajaj Finance. This time we will explain the SWOT Analysis of Motilal Oswal Financial Services.
Motilal Oswal Financial Services is a financial services firm providing a range of financial products and services. In 1987 the company was founded by Motilal Ostwal and Raamdeo Agarwal. Motilal Oswal Financial Services is listed on BSE and NSE stock exchanges.
The marketing strategy of Motilal Oswal Financial Services includes traditional as well as digital marketing. In today’s time, digital marketing is very important for reaching out to customers as everything is shifting towards digital. If you want to learn digital marketing and its scope, do check out Free Digital Marketing Masterclass by Karan Shah, the founder and CEO of IIDE.
Before we dive into the SWOT Analysis of Motilal Oswal Financial Services, let’s take a look at the company, its history, finances, products, and opponents.
Aditya Shastri
Aug 9, 2025

In-Depth SWOT Analysis of Morgan Stanley – An American Multinational Investment Bank & Financial Services Company
In our previous blog, we performed a SWOT Analysis on the world’s 2nd largest bank Goldman Sachs, which helped us to know about the business model of the organization. Today we are going to take a look at the SWOT Analysis of Morgan Stanley.
Morgan Stanley is a leading American multinational investment bank and financial services company. The objective of the company is to help individuals, families, institutions, and governments raise, manage and distribute the capital they need to achieve their goals.
Morgan Stanley marketing strategy allows the company to expand into new markets across the world. It shows the results of current customer trends and preferences. This shows the importance of how marketing plays a vital role in sustaining the global market. Talking about marketing check out our Free MasterClass on Digital Marketing 101 by the CEO and Founder of IIDE, Karan Shah.
Before we go in-depth into the SWOT analysis of Morgan Stanley, let’s understand the bank as a company.
Aditya Shastri
Aug 9, 2025

Detailed SWOT Analysis of Mitsubishi Motors- Japanese Automobile Leader
Previously we saw the SWOT analysis of Suzuki, today we will look at the SWOT analysis of Mitsubishi Motors.
Mitsubishi Motors is an automotive manufacturer belonging to Japan. The company has various alliances in different countries with different companies in Japan, it has an alliance with Keiretsu, and the group is known as the largest manufacturer of Japan. 34% of Mistubushi is owned by Nissan and thus it is also a part of the Nissan-Renault-Mitsubishi alliance.
The company so far is doing great with its effective services but is somewhere lacking in strong marketing tactics. In today’s world marketing and its digital aspect is essential for the growth of a company. If you want to learn more about digital marketing, do check out Free Digital Marketing Masterclass by Karan Shah the founder and CEO of IIDE.
In this blog, we will look at the SWOT analysis of Mitsubishi Motors but first, let’s know more about the company.
Aditya Shastri
Aug 9, 2025

In-Depth SWOT Analysis of Mitsubishi Motors – A Japanese Multinational Automotive Manufacturer
Last time we elaborated on the SWOT Analysis of Suzuki. This time we will look at the SWOT analysis of Mitsubishi Motors.Mitsubishi is a Japanese global automotive manufacturer based in Tokyo. The company originated in 1970 from the automotive unit of Mitsubishi Heavy Industries and is a part of the Renault, Nissan, Mitsubishi Alliance. Besides existing as a part of the Renault, Nissan, Mitsubishi Alliance, it is also an element of Mitsubishi keiretsu, one time the largest industrial group in Japan.The digital marketing industry is rapidly growing and has a positive effect on businesses. This form of marketing has become a valuable asset for businesses. The mass adoption of the internet into everyday life is the single biggest event that has affected marketing in recent years.A huge company like Mitsubishi needs the best marketing strategy to stay ahead of its competitors. In today’s world, digital marketing is a must. If you’re interested in learning new digital skills check out our Free MasterClass on Digital Marketing 101 by the CEO and Founder of IIDE, Karan Shah.We will learn about the in-depth analysis of Mitsubishi but before we begin, let’s know more about the company first.
Aditya Shastri
Aug 9, 2025

Detailed SWOT Analysis of Minda Corporation – A Leading Manufacturer Of Automotive Products
In our previous article, we had done a detailed SWOT analysis of Enel, an Italian Multinational Electricity & Gas Utility Company. In this article, we are going to explain the SWOT analysis of Minda Corporation.
Now, India’s leading player in the automotive components industry is none other than Minda Corporation (or Spark Minda). For over sixty years, Spark Minda (earlier Minda Corporation) has had a significant presence in the global automotive industry and is one of the main makers of auto parts for the OEMs.
The Rs 380 crores group, with a labour force of more than 16,000 is taking special care of the main passenger vehicle, commercial vehicle, motorcycle and scooter, off-street vehicle and tier 1 manufacturers in India with a presence in Indonesia, Vietnam, Uzbekistan, Japan and the U.S.A. They likewise serve post-retail fragments in India through a solid vendor distributorship of around 450 sellers.
Another characteristic that made Minda Corporation renowned is its marketing actions. Since the world goes online, marketing is transforming its aspects. Are you curious about learning the latest marketing techniques? Check out our Free MasterClass on Digital Marketing 101 by Karan Shah, the CEO and Founder of IIDE.
Now, we will discover strengths, weaknesses, opportunities and threats covering BOE. Before we delve into the SWOT analysis of Minda Corporation let’s learn about the company, its history, products, services and competitors.
Aditya Shastri
Aug 9, 2025

Detailed SWOT Analysis of Michelin – One Of The World’s Leading Tyre Manufacturer
In our previous blog, we had done a complete SWOT Analysis of India’s largest tyre manufacturer, MRF Tyres. In this article, we are going to break down the SWOT analysis of Michelin – One of the World’s leading tyre manufacturers.The history started way back in 1889 by the Michelin brothers named Édouard Michelin and André Michelin from manufacturing tyres for bicycles and horse-driven carriages to manufacturing tyres for space shuttles. And it has now created a benchmark and is the world’s second-largest tyre manufacturer.Furthermore, for a brand to be recognised and to be in the market every company spends some money on effective marketing methods. And in the current trend digital marketing is one of the best ways where the brands are being so active, and if you’re interested to know about digital marketing check out our Free MasterClass on Digital Marketing 101 by Karan Shah, CEO, and Founder of IIDE.If you want to learn more about how Michelin becomes a successful brand. In this blog, we will learn the SWOT analysis of Michelin and try to find what you are looking for. Before that let us learn more about the Michelin brand, founding, products, financial status and competitors.
Aditya Shastri
Aug 9, 2025

Complete SWOT Analysis of Metlife- House of Insurance
Previously we saw the Marketing Strategies of Amway, this time we will look at the SWOT analysis of Metlife.
Metlife is an investment house for met life insurance company (MLIC) also known as MetLife. It’s one of the leading companies in its industries. It has maintained its position in the market by constantly upskilling its marketing game and staying relevant to the industry.
Marketing is an essential part of a business to grow. If you want to learn more about marketing and its digital aspect, check out IIDE Free Digital Marketing Masterclass by Karan Shah the founder and CEO of IIDE.
Before understanding the swot analysis of MetLife let’s have a brief idea about the MetLife company.
Aditya Shastri
Aug 9, 2025

Complete SWOT Analysis of Meru Cabs – An Indian Ridesharing Company
Last time we had a look at the detailed SWOT Analysis of Ola, an Indian Multinational Ridesharing company. Today we will discuss the SWOT analysis of Meru Cabs which is also an Indian ridesharing company based in India.Meru Cabs is one of the cab services providers in India, founded by Mr Neeraj Gupta in 2000. The company focuses on providing affordable and hassle-free transportation to different companies’ employees and customers. It also provides premium-class services like a/c cars, tabs, etc. Lately, the company has started providing services in the B2C sector, but its main aim is to increase the focus on the B2B section as it contributes 40-45% of its revenue.Meru Cabs’ marketing efforts have greatly aided them. Marketing aids in the fulfilment of the desires and preferences of the target audience. Because every other company now uses digital marketing, it has become a very important and necessary skill to learn. Give a shot to our Free Masterclass on Digital Marketing especially prepared and brought to the table for beginners by our CEO Karan Shah.This blog has been written to gain a thorough understanding of Meru Cabs company, its products, its popularity, net revenue, and to give an authentic picture of the SWOT analysis of Meru Cabs.
Aditya Shastri
Aug 9, 2025

Step by Step SWOT Analysis of Merck & Co. – with Infographics
Previously we saw the SWOT analysis of Fortis Healthcare, today let’s look at the SWOT Analysis of Merck & Co.
Merck & Co. is an American multinational pharmaceutical company and one of the leading pharmaceutical health care companies in the world. Its main business is medicines, vaccines, biologics, and animal products. They follow great strategies to handle the world’s critical health threats using modern medicinal technology.
Marketing is an essential part of any company and post-pandemic digital marketing is the new trend. Attend the Free Digital Marketing Masterclass today to learn the basics of digital marketing.
In this case study we will learn the SWOT Analysis of Merck & Co. but before that let’s know more about the company.
Aditya Shastri
Aug 9, 2025

Racing Through the S.W.O.T Analysis of Mercedes-Benz
Mercedes-Benz produces some of the most technologically advanced, sophisticated, and performance-oriented automobiles on the market, and this is no accident. Since Karl Benz produced the first petrol-powered car in 1886, they’ve been producing inventive and technologically revolutionary vehicles. In this blog, we will be discussing the company’s strengths, challenges, and opportunities in the contemporary business world. Before we dive deep into the SWOT Analysis of Mercedes Benz, let’s learn about the company in brief.
Aditya Shastri
Aug 9, 2025

Extensive SWOT Analysis of Mercadona – A Spanish Supermarket Chain
Recently we talked about the comprehensive business model of Lidl, which is a German international discount retailer chain. So now we are going to do a detailed SWOT Analysis of Mercadona.Mercadona is a family-owned company, founded in the year 1977 by a Spanish family and it’s one of the leading physical supermarkets and online shopping companies in Spain. It aims to be responsible for prescribing clients the best choice of satisfactory food, home care, personal care and animal care. Mercadona was given the ninth rank for the foremost reputed enterprise withinside the planet in 2009 by the reputation institute as indexed in Forbes magazine.Furthermore, Mercadona has been putting money into effective marketing methods. The current global situation is pushing towards digitalization, and if you’re interested in learning more, check out our Free MasterClass on Digital Marketing 101 by Karan Shah, CEO, and Founder of IIDE.Do you know how a firm evaluates its environment? SWOT Analysis is one of the most often used approaches. In this blog, we’ll take a closer look at the SWOT Analysis of Mercadona. Before we get started with the SWOT Analysis of Mercadona, let’s learn a little bit about the firm, its products and services, and its competitors.
Aditya Shastri
Aug 9, 2025

Elaborative SWOT Analysis of McKinsey – A Big 3 Management Consulting Firm
We discussed the SWOT Analysis of consultancy company Accenture in our last blog post. In this blog, we will conduct a detailed SWOT analysis of McKinsey, a similar consultancy company.The McKinsey Company is a leading global management consulting firm. Their clients including the world’s leading businesses, governments, and institutions are enjoying sustainable growth with the support of McKinsey. As a global management consulting firm and the oldest plus largest of the big three in management consultancies, they provide services worldwide.The company is in a marketing position due to its inclusive marketing efforts. Even the world and companies have moved to digital. To know more about the changing scenario of marketing, join our Free MasterClass on Digital Marketing 101 by the CEO and founder of IIDE, Karan Shah.Do you want to know how McKinsey became successful? In this blog, we will get to learn about the SWOT analysis of McKinsey. Before proceeding further let us just know more about McKinsey as a company.
Aditya Shastri
Aug 9, 2025
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