
How Did Amul Made Dairy Products So Popular? – An Amul Case Study
The Amul marketing strategy campaign has always been more than advertising it’s how the brand stays part of everyday Indian conversations.
While Amul enjoys immense trust and its iconic “Taste of India” image, its key challenge today is remaining relevant to younger, digital-first consumers while competing with global FMCG brands without losing its farmer-first, local identity.
The objective is to build emotional loyalty, stay affordable and accessible, keep cultural relevance alive through the Amul Girl, and continue driving market share by blending topical ads, mass media, and digital storytelling.
Before diving into the marketing strategy of Amul, I’d like to inform you that the research and initial analysis for this piece were conducted by Vallabhi Gujrati.
She is a current student in IIDE’s Post Graduate Program Digital Marketing (May 2025 Batch). If you found this helpful, feel free to reach out to Vallabhi Gujrati to send a quick note of appreciation for her fantastic research. She’ll appreciate the kudos
So, Let’s start with what Amul as a company is all about.
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Detailed SWOT Analysis of UCO Bank – One Of The Nationalized Banks In India Based In Kolkata
The last time we saw the SWOT analysis of Indian Overseas Bank. But this time we will explain the SWOT Analysis of UCO Bank elaborately.United Commercial Bank is one of the well known public sector banks of the country. Being one of the oldest banks in India with more than a century of experience, the bank has its branches spread across the nation providing reliable services to millions of customers. It is also popularly known as “UCO Bank”. UCO Bank has been a corporate and commercial bank of the Government of India since 1943. The marketing strategy of the UCO Bank includes traditional as well as digital marketing. In today’s time, digital marketing is very important for reaching out to customers as everything is shifting towards digital. If you want to learn digital marketing and its scope, do check out Free Digital Marketing Masterclass by Karan Shah, the founder and CEO of IIDE.Before we dive into the SWOT Analysis of UCO Bank, let’s take a look at the company, its history, finances, products, and opponents.
Aditya Shastri
Aug 9, 2025

Elaborative SWOT Analysis of UBS – A Swiss Multinational Bank
Previously, we evaluated one of the leading global financial institutions, Wells Fargo. This time we will look at the SWOT analysis of UBS.UBS, the Union Bank of Switzerland is a multinational diversified financial services company headquartered in Zurich and Basel. UBS swept 25 awards at Asia Money Awards and was awarded “Best Investment Bank” and “Best M&A Bank” at the Global Finance World’s Best Investment Banks 2017.UBS, unlike other companies, focuses its digital marketing on ads that are entirely focused on answering some tough questions in life. The Facebook page of UBS focuses on answering all the questions asked by all the clients and potential customers. If you are questioning yourself about what to implement in your marketing strategy and wondering where to take your first step from, here’s a chance to attend the IIDE Free Digital Marketing Masterclass by Karan Shah the founder and CEO of IIDE.Before we perform a detailed SWOT analysis of UBS for you in this blog, let’s first have a brief understanding of UBS.
Aditya Shastri
Aug 9, 2025

Extensive SWOT Analysis of TVS Motor Company with Company Overview and History
Lastly, we saw the Marketing Strategies of Tesla, today we will look at the SWOT analysis of TVS motor company.
TVS Motor Company is an Indian multinational automobile company specializing in the production of motorcycles, scooters and three-wheelers, headquartered in Chennai, India. It is one of the biggest names in the automobile industry in India.
The major element which has contributed to the success of the company is its smart marketing tactics. Marketing is essential for the growth of any business, to know more about marketing and its digital aspect, check out Free Digital Marketing Masterclass by Karan Shah, the founder and CEO of IIDE.
In this blog, we’ll go through the TVS Motor Company’s strengths, weaknesses, opportunities, and threats in-depth, but first, let’s learn a little about the company.
Aditya Shastri
Aug 9, 2025

In-Depth SWOT Analysis of TSMC – A Taiwanese Multinational Semiconductor Manufacturer
Last time we did a SWOT analysis of Adobe, an American multinational computer software company. Today, we will do an extensive SWOT Analysis of TSMC to identify the company’s performance.
Taiwan semiconductor manufacturing company is one of the world’s top semiconductor manufacturers. Its business model exclusively focuses on manufacturing clients’ semiconductor needs. Thus, the key to TSMC’s success has always been to focus on its client’s success.
TSMC has a good marketing strategy that focuses on the diversification of its products. Recently, due to Covid-19 world is going online and marketing is also changing. Digital marketing is the new form of marketing and if you are interested in learning new skills of marketing then check out our Free MasterClass on Digital Marketing 101 by the CEO and Founder of IIDE-Indian Institute of Education, Karan Shah.
In today’s blog, we are going to do an extensive SWOT Analysis of TSMC and find out the company’s overall performance. Before we begin our analysis let’s have a look at its founding, products, financial status and competitors.
About TSMC
TSMC was established in the year 1987 with its headquarters in Hsinchu Science Park, Taiwan. TSMC pioneered its business model by exclusively focussing on manufacturing semiconductors for its clients like AMD, Apple, ARM, Broadcom, Marvell, MediaTek, and TSMC. Its foundry business model has made it rise globally and it is since its inception that TSMC is one of the world’s leading semiconductor foundries.
TSMC makes semiconductors that are used in a variety of end markets such as mobile devices, high-performance computing, automotive electronics, and the internet of things. This in turn enables TSMC to maintain a higher level of profitability and get healthy returns for future investment.
In May 2020, TSMC set forth to build and operate a semiconductor fab in the United States to support the customers and partners as well as to attract global talent. TSMC has its offices located in North America, Europe, Japan, China, and South Korea. And the company is also listed on Taiwan Stock Exchange.
Quick Stats on TSMC
Founder
Morris Chang
Year Founded
1987
Origin
Taiwan
No. of Employees
56,500+
Company Type
Public
Market Cap
$564.16 Billion (2022)
Annual Revenue
NT$1.33 Trillion (2020)
Net Income/ Profit
NT$517.89 Billion (2020)
What’s new with TSMC?
Here’s what was buzzing around TSMC recently:
3nm mass production: TSMC began mass production of 3nm chips in 2022, and it is expected to ramp up production in 2023. 3nm chips are the most advanced chips currently available, and they are expected to be used in a variety of products, including smartphones, laptops, and servers.
2nm development: TSMC is developing 2nm chips, which are expected to be even more powerful and efficient than 3nm chips. TSMC is expected to begin mass production of 2nm chips in 2025.
New Arizona fab: TSMC is building a new fab in Arizona, which is expected to begin production in 2023. The new fab will produce 5nm and 3nm chips.
New Japan fab: TSMC is also building a new fab in Japan, which is expected to begin production in 2023. The new fab will produce 2nm and 1nm chips.
New R&D centers: TSMC is opening new R&D centers in Taiwan, the United States, and Europe. The new R&D centers will focus on developing new chip technologies.
New partnerships: TSMC is partnering with a number of companies, including Intel, AMD, and Nvidia, to develop new chip technologies and products.
New AI investments: TSMC is investing heavily in artificial intelligence (AI). The company is using AI to improve its chip design and manufacturing processes.
New sustainability initiatives: TSMC is committed to sustainability, and it has launched a number of new initiatives to reduce its environmental impact.
New employee training programs: TSMC is investing in new employee training programs to develop the skills of its workforce.
New customer support programs: TSMC is launching new customer support programs to provide better support to its customers.
New social responsibility programs: TSMC is supporting a number of social responsibility programs, including programs to support education and healthcare in developing countries.
Let’s now understand the target audience of TSMC better with the help of a buyer persona.
Aditya Shastri
Aug 9, 2025

In-Depth SWOT Analysis of Trident Group – The Largest Integrated Home Textile Manufacturer Group
Previously we looked at the elaborated SWOT analysis of Kesoram Industries, One Of The Pioneer Companies In India. Now, let us hop over and look at the elaborated SWOT Analysis of Trident Group.Trident Group is one of the companies that is achieving global values in home textile manufacturing, by successfully diversifying into paper, chemicals, energy and more. Trident Group was founded in 1985. They are identified as a leader in the textile industry just because of their new working methodology and fresh approach to using technology and delivery systems.Another aspect that has made Trident Group a giant today is marketing. Marketing changes as the world goes online, and when you want to stay up to date – check out our Free MasterClass on Digital Marketing 101 by the CEO and Founder of IIDE, Karan Shah.Want to see how Trident Group has succeeded in the construction industry? In this blog, you will learn about the SWOT analysis of Trident Group. Before we get started, learn more about the Trident Group company, how it was established, its products, financial position, and its competitors.
Aditya Shastri
Aug 9, 2025

Elaborated SWOT Analysis of Treebo Hotels – An India-Based Hospitality Start-Up
Lastly, we saw the in-depth analysis of the business model of Treebo Hotels, this time we will look at the elaborated SWOT analysis of Treebo Hotels.Treebo is an India-based hospitality company that possesses and handles a series of hotels that delivers food and accommodation services throughout India. Treebo Hotels is an Indian budget hotel chain that operates franchising. As of January 2021, Treebo Hotels has over 600 hotels in 113+ cities in India.In a hyper-competitive market such as hotels and hospitality, marketing becomes a key area for companies to get ahead of each other. Currently, the field of marketing is also changing and fast digitizing. If you are interested in learning more about the latest, watch the Free MasterClass on Digital Marketing 101 by our CEO and Founder, Karan Shah.In this blog, we’ll go through Treebo Hotels’ strengths, weaknesses, opportunities, and threats in-depth, but before starting with the SWOT analysis of Treebo Hotels, first, let’s learn a little about the company.
Aditya Shastri
Aug 9, 2025

Extensive SWOT Analysis of Travelers – An American Insurance Company
Last time we studied the SWOT analysis of GEICO which is one of the fastest-growing auto insurance companies In America and one of the competitors of Travelers. This time around, let us dive into the detailed study or SWOT analysis on Travelers. Let’s get started.The sixth-largest writer of U.S. commercial property-casualty insurance -Travelers is an insurance company that cares for its customers’ needs which are the protection of things that are important to them such as home, car, valuables and business. It has been around for more than 165 years in this industry.Travelers ads are known mainly for their creativity and marketing efforts. So if you are interested in learning the latest marketing efforts which are digital marketing – check out our Free MasterClass on Digital Marketing 101 by the CEO and Founder of IIDE, Karan Shah.Before we go into the SWOT Analysis of Travelers, let us know about Travelers as a company.
Aditya Shastri
Aug 9, 2025

Extensive SWOT Analysis of Transport Corporation of India – India’s Leading Integrated Multimodal Logistics Service Provider
Previously we looked at the elaborated SWOT analysis of Kesoram Industries, One Of The Pioneer Companies In India. Now, let us hop over and look at the elaborated SWOT Analysis of Transport Corporation of India.
The Transport Corporation of India is one of India’s leading integrated multimodal logistics and supply chain solutions providers. Transport Corporation of India was set up in 1958 to modify the cargo transportation market in India. They’ve been operating in Gurugram, Haryana, India. Transport Corporation of India currently is one of the top transport companies in India with a fleet of vehicles that can be customised.
Another aspect that has made the Transport Corporation of India a giant today is marketing. Marketing changes as the world goes online, and when you want to stay up to date – check out our Free MasterClass on Digital Marketing 101 by the CEO and Founder of IIDE, Karan Shah.
Want to see how Transport Corporation of India has succeeded in the downstream logistics industry? In this blog, you will learn about the SWOT analysis of Transport Corporation of India. Before we get started, learn more about the Transport Corporation of India company, how it was established, its products, financial position, and its competitors.
Aditya Shastri
Aug 9, 2025

Extensive SWOT Analysis of Toyota Kirloskar Motor – A Major Automobile Manufacturer in India
The last time we discussed the SWOT Analysis of Audi, which is the world’s most luxurious car. This time, we’ll take a closer look at the SWOT Analysis of Toyota Kirloskar Motor.With the motive of manufacturing and selling Toyota cars in India, Toyota Kirloskar Motor(TKM) was established in 1997 in a joint venture between Toyota Motor Corporation and Kirloskar Group.Because of its powerful marketing strategies, TKM has made incredible progress in its business. If you are looking for marketing strategies to fuel your business growth – check out our Free MasterClass on Digital Marketing 101 by the Founder of IIDE, Karan Shah. Does this intrigue you to know more about this company? In this blog, we have summarised Toyota Kirloskar Motor’s history and its internal-external factors which include its price strategy, positive & negative attributes, competitor analysis, etc. So let us dive into the TKM company’s overview.
Aditya Shastri
Aug 9, 2025

Elaborative SWOT Analysis of Toshiba
Toshiba is a world leader in the development of electric and electronic products, both in Japan and globally. In 1973, the company began investing in research and development. So far, it has been able to maintain leadership in a number of innovations in its various markets. Its current trading name was introduced in 1984 to represent faster decision-making. Toshiba maintains its leadership in the market by critically analyzing and reviewing its SWOT analysis. In this case study, we will learn about the SWOT Analysis of Toshiba and its background. Let’s get started.
Aditya Shastri
Aug 9, 2025

SWOT Analysis of Titan: Unveiling the Strengths, Weaknesses, Opportunities, and Threats
Titan, a leading brand in India's watch, jewellery, and eyewear industries, has made a mark in the market with its innovative approach and quality products.
But what does the future hold for Titan as it navigates challenges and opportunities?
This SWOT analysis dives into the current positioning of Titan and sheds light on its potential path forward. Entrepreneurs and business students alike can learn from Titan’s journey in this comprehensive analysis.
Aditya Shastri
Aug 9, 2025

In-Depth SWOT Analysis of Titan Watches – One Of The Very Popular Watch Brands
We have previously written a fascinating marketing mix of Titan. This time we are back with another article on the SWOT analysis of Titan Watches.One of the very popular watch brands – Titan Watches is an Indian luxury watch brand that sells both affordable and expensive watches. It is owned by the Tata Group. The company also manufactures Eyewear, Jewellery, and Ethnic wear. Titan has many sub-brands of watches under it such as Sonata, Fast-track, Favre-Leuba etc.The reason for the success of Titan Watches in the market is its effortless marketing strategies. As the world is moving online, the way marketing is done is changing and if you are interested in learning about the newest – check out our Free MasterClass on Digital Marketing 101 by the CEO and Founder of IIDE, Karan Shah.In this blog, we will look at the SWOT analysis of Titan Watches but before that let’s look at some of the facts about the company.
Aditya Shastri
Aug 9, 2025
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