Elaborated SWOT Analysis of Treebo Hotels – An India-Based Hospitality Start-Up

Lastly, we saw the in-depth analysis of the business model of Treebo Hotels, this time we will look at the elaborated SWOT analysis of Treebo Hotels.

Treebo is an India-based hospitality company that possesses and handles a series of hotels that delivers food and accommodation services throughout India. Treebo Hotels is an Indian budget hotel chain that operates franchising. As of January 2021, Treebo Hotels has over 600 hotels in 113+ cities in India.

In a hyper-competitive market such as hotels and hospitality, marketing becomes a key area for companies to get ahead of each other. Currently, the field of marketing is also changing and fast digitizing. If you are interested in learning more about the latest, watch the Free MasterClass on Digital Marketing 101 by our CEO and Founder, Karan Shah.

In this blog, we’ll go through Treebo Hotels’ strengths, weaknesses, opportunities, and threats in-depth, but before starting with the SWOT analysis of Treebo Hotels, first, let’s learn a little about the company.

Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Updated on: Oct 21, 2022

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Author's Note:

My name is Aditya Shastri and I have written this case study with the help of my students from IIDE's online digital marketing courses in India.

Practical assignments, case studies & simulations helped the students from this course present this analysis.

Building on this practical approach, we are now introducing a new dimension for our online digital marketing course learners - the Campus Immersion Experience.

If you found this case study helpful, please feel free to leave a comment below.

Aditya Shastri

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Lead Trainer & Head of Learning & Development at IIDE

Aditya Shastri leads the Business Development segment at IIDE and is a seasoned Content Marketing expert. With over a decade of experience, Aditya has trained more than 20,000 students and professionals in digital marketing, collaborating with prestigious institutions and corporations such as Jet Airways, Godrej Professionals, Pfizer, Mahindra Group, Publicis Worldwide, and many others. His ability to simplify complex marketing concepts, combined with his engaging teaching style, has earned him widespread admiration from students and professionals alike.