Extensive SWOT Analysis of TVS Motor Company with Company Overview and History

Lastly, we saw the Marketing Strategies of Tesla, today we will look at the SWOT analysis of TVS motor company.

TVS Motor Company is an Indian multinational automobile company specializing in the production of motorcycles, scooters and three-wheelers, headquartered in Chennai, India. It is one of the biggest names in the automobile industry in India. 

The major element which has contributed to the success of the company is its smart marketing tactics. Marketing is essential for the growth of any business, to know more about marketing and its digital aspect, check out Free Digital Marketing Masterclass by Karan Shah, the founder and CEO of IIDE.

In this blog, we’ll go through the TVS Motor Company’s strengths, weaknesses, opportunities, and threats in-depth, but first, let’s learn a little about the company.

Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Updated on: Oct 28, 2022

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Author's Note:

My name is Aditya Shastri and I have written this case study with the help of my students from IIDE's online digital marketing courses in India.

Practical assignments, case studies & simulations helped the students from this course present this analysis.

Building on this practical approach, we are now introducing a new dimension for our online digital marketing course learners - the Campus Immersion Experience.

If you found this case study helpful, please feel free to leave a comment below.

Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Leads the Learning & Development segment at IIDE. He is a Content Marketing Expert and has trained 6000+ students and working professionals on various topics of Digital Marketing. He has been a guest speaker at prominent colleges in India including IIMs......[Read full bio]