Latest Case Studies

Some brands have grown exponentially since their inception. Amul is one of them. How did they manage it? What did they do to increase their customer base? What did they do to keep their consumers coming back? We think Amul’s Marketing Strategy played a significant part in all this, especially its digital marketing strategy. This article analyses a few digital marketing strategies used by the company and the Marketing Mix of Amul to better understand 4 strategies – pricing, products, placing/distribution and promotion so that you can get an insight into what they have been doing.About AmulAMUL, also known as Anand Milk Union Limited, is an Indian cooperative dairy company founded in 1946, Gujrat and is managed by Gujarat Co-operative Milk Marketing Federation Ltd. (GCMMF).The founder of Gujarat Co-operative Milk Marketing Federation is Dr Verghese Kurien and the current Chairman is Shri Shamalbai B. Patel.Anyone, regardless of class, race, or gender, can be a member of the cooperative formed under the Anand Pattern, however, they are required to own a minimum of one cow or buffalo and are inclined on supplying milk.Amul has been ranked number one in the list of top 1000 brands in Asia by Campaign Magazine. Their main aim was to establish a co-operative based society to cease consumer and farmer exploitation by the local milk cartels.To know more about the company click here.What’s new with Amul?Here’s what was buzzing around Amul recently:Amul and GCMMF are providing Gujarat dairy farmers with a Rs 1 per litre incentive for voting on May 7. Milk pouches carry messages like ‘Chunav ka parv, Desh ka garv’ to boost voter turnout.Amul is setting up a new dairy plant in Rajkot with a capacity of 20 lakh liters of milk per day. Amul plans to invest Rs 4,000-5,000 crore over the next two to three years, largely into milk processing plants across the country. Amul has launched a number of new products in 2023 & 2024, including: Amul Cheese Spread, Greek Yogurt, Pro-Biotic Yogurt, A2 Cow Milk, Amul Panchamrit, Amul Immunity Shot Range, Amul Puffles, Amul Choco Buttery Spread and Amul Memory MilkAmul is expanding into new markets both domestically and internationally. In India, Amul is focusing on increasing its distribution in tier 2 and tier 3 cities.Expanding into the US market, Amul introduces fresh milk and plans to roll out various dairy products. Partnering with MMPA, the brand sets its sights on becoming a global powerhouse.Amul is committed to sustainable practices and is working to reduce its environmental impact. Amul is the sponsor of the Afghanistan, Sri Lankan, and South African cricket teams.Amul aims to become the largest dairy globally, already exporting to nearly 50 countries.Amul is gearing up to introduce a ‘super milk’ with five times more protein than its standard offerings.

Explore LinkedIn’s marketing strategy and discover how it has become the go-to platform for professionals. This LinkedIn case study delves into their unique digital marketing techniques, advertising campaigns, and strategic approaches. Learn From Asia’s #1Digital Marketing Institute AI-Based Curriculum Dive in to the future with the latest AI tools Placement at top brands and agencies & more... Watch Free Masterclass Talk to counsellor

Explore how Vodafone-Idea leverages innovative marketing strategies to maintain its competitive edge in the telecom industry. This Vodafone-Idea case study delves into their digital techniques, advertising campaigns, and market positioning to understand their success. Learn From Asia’s #1Digital Marketing Institute AI-Based Curriculum Dive in to the future with the latest AI tools Placement at top brands and agencies & more... Watch Free Masterclass Talk to counsellor

The marketing strategy of YouTube involves several activities, all of which are used to promote their brand, product, or service. Creating a YouTube channel, defining a target audience, analyzing competitors’ research and creating quality YouTube videos are some important steps to keep in mind while formulating one’s YouTube marketing strategy. Learn From Asia’s #1Digital Marketing Institute AI-Based Curriculum Dive in to the future with the latest AI tools Placement at top brands and agencies & more... Watch Free Masterclass Talk to counsellor

Visa’s business model is built on providing electronic payment solutions, connecting millions of consumers, businesses, and financial institutions globally. This strategy allows Visa to offer fast, secure, and seamless transaction experiences while maintaining a strong global presence. Visa leverages its vast network, proprietary technologies, and strategic partnerships to ensure market dominance. The brand’s focus on innovation and scalability has allowed it to adapt to the fast-evolving digital payment landscape. In this blog, we decode Visa’s revenue model and strategy, shedding light on how it has achieved market leadership in the global payments industry. Learn From Asia’s #1Digital Marketing Institute AI-Based Curriculum Dive in to the future with the latest AI tools Placement at top brands and agencies & more... Watch Free Masterclass Talk to counsellor

Uber's business model is built on leveraging technology to provide on-demand ride-sharing, food delivery, and freight services. It connects drivers, riders, restaurants, and logistics companies through a seamless mobile platform. This strategy allows Uber to provide flexible services at competitive prices, ensuring market dominance and operational efficiency. It achieves this by optimising its algorithms, expanding globally, and maintaining strong partnerships with drivers and businesses. Learn From Asia’s #1Digital Marketing Institute AI-Based Curriculum Dive in to the future with the latest AI tools Placement at top brands and agencies & more... Watch Free Masterclass Talk to counsellor

Pinterest’s business model revolves around its visual discovery engine that powers user engagement and targeted advertising. By integrating e-commerce, it enables brands to drive sales while users explore products, ideas, and inspiration. Pinterest’s strategy is underpinned by data-driven personalisation, innovative ad solutions, and a growing social commerce platform. Keep reading to decode its winning model. Learn From Asia’s #1Digital Marketing Institute AI-Based Curriculum Dive in to the future with the latest AI tools Placement at top brands and agencies & more... Watch Free Masterclass Talk to counsellor

Patanjali’s business model integrates Ayurveda, cost-leadership, and retail expansion. With affordable pricing and a vast distribution network, it offers ayurvedic alternatives for mass-market consumers. The brand's nationalistic appeal, rural penetration, and self-reliant production have driven rapid growth and strong market presence. Learn From Asia’s #1Digital Marketing Institute AI-Based Curriculum Dive in to the future with the latest AI tools Placement at top brands and agencies & more... Watch Free Masterclass Talk to counsellor

The business model of LinkedIn leverages a robust freemium structure, offering tiered services to individuals and enterprises alike. LinkedIn’s unique value proposition, market leadership, and innovative technological integrations make it the go-to platform for professional networking. Explore the intricacies of the LinkedIn’s business model and its revenue-generating strategies. Learn From Asia’s #1Digital Marketing Institute AI-Based Curriculum Dive in to the future with the latest AI tools Placement at top brands and agencies & more... Watch Free Masterclass Talk to counsellor

The business model of ICICI Bank integrates a diverse range of financial services, innovative digital solutions, and customer-centric strategies. This article delves into ICICI Bank’s market share, product offerings, customer base, revenue model, and competitive landscape, offering a comprehensive analysis of the bank’s success.

Explore the business model of Google, a tech giant known for its innovative products and services. Discover how Google’s revenue model and strategic initiatives have made it a leader in the digital world. Learn From Asia’s #1Digital Marketing Institute AI-Based Curriculum Dive in to the future with the latest AI tools Placement at top brands and agencies & more... Watch Free Masterclass Talk to counsellor

Facebook’s business model is primarily driven by advertising, leveraging user data to provide targeted marketing solutions for businesses. This strategy allows Facebook to offer a free platform to billions of users while generating substantial revenue. Facebook has expanded its offerings through acquisitions like Instagram and WhatsApp, further enhancing its user base and data-driven marketing capabilities. By continuously innovating with new features and tools, Facebook ensures that it stays relevant in the ever-changing digital advertising space. In this blog, we decode Facebook’s revenue model and strategy, shedding light on how it maintains dominance in the social media and advertising sectors. Learn From Asia’s #1Digital Marketing Institute AI-Based Curriculum Dive in to the future with the latest AI tools Placement at top brands and agencies & more... Watch Free Masterclass Talk to counsellor