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The marketing strategy of Manappuram Finance Limited focuses on leveraging digital marketing, innovative gold loan advertisement ideas, and customer-centric services. This case study delves into Manappuram’s marketing strategies, digital marketing tactics, and recent campaigns to understand how the company maintains its competitive edge in the financial services sector.
Aditya Shastri
Lead Trainer & Business Development Head at IIDE
Updated on: Sep 6, 2024
Manappuram's marketing strategy focuses on digital marketing, innovative gold loan advertisement ideas, and customer-centric services.
Manappuram’s digital marketing leverages SEO, social media engagement, e-commerce strategies, and a mobile app to reach and serve its customers.
Manappuram uses themes like trust, prosperity, and quick access to financial solutions in its gold loan advertisements.
Individuals seeking quick and reliable financial solutions, particularly gold loans fall under Manappuram’s target market.
The “Trust and Prosperity” campaign highlighted the company’s commitment to providing reliable financial solutions.
Muthoot Finance, HDFC Bank, ICICI Bank, Bajaj Finserv, and IIFL Finance are the main competitors of Manappuram Finance Limited.
Yes, Manappuram faced backlash for a campaign perceived as culturally insensitive, leading to a public apology and withdrawal of the campaign.
Manppuram’s Finance Limited is to provide accessible and affordable financial services to all.
Seeking quick and reliable financial solutions and trustworthy gold loan services.
Manappuram announced plans to expand its microfinance and housing finance operations.
Aditya Shastri
Lead Trainer & Business Development Head at IIDE
Aditya Shastri leads the Business Development segment at IIDE and is a seasoned Content Marketing expert. With over a decade of experience, Aditya has trained more than 20,000 students and professionals in digital marketing, collaborating with prestigious institutions and corporations such as Jet Airways, Godrej Professionals, Pfizer, Mahindra Group, Publicis Worldwide, and many others. His ability to simplify complex marketing concepts, combined with his engaging teaching style, has earned him widespread admiration from students and professionals alike.
Aditya has spearheaded IIDE’s B2B growth, forging partnerships with over 40 higher education institutions across India to upskill students in digital marketing and business skills. As a visiting faculty member at top institutions like IIT Bhilai, Mithibai College, Amity University, and SRCC, he continues to influence the next generation of marketers.
Apart from his marketing expertise, Aditya is also a spiritual speaker, often traveling internationally to share insights on spirituality. His unique blend of digital marketing proficiency and spiritual wisdom makes him a highly respected figure in both fields.