Comprehensive Marketing Strategy of McDowell’s No. 1

McDowell’s No.1 is one of the largest selling whiskey brands in the world today, thanks to its marketing strategies. It’s a brand that has become extremely popular among liquor enthusiasts or what we usually refer to as “Yaars”

In this case study, we take a deep dive into the Marketing Strategy of McDowells No 1 that made them successful, along with their marketing campaigns, marketing mix, SWOT analysis and competitor analysis.

So let’s start this case study by learning more about McDowell’s No 1.

Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Updated on: Oct 21, 2022

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Author's Note:

My name is Aditya Shastri and I have written this case study with the help of my students from IIDE's online digital marketing courses in India.

Practical assignments, case studies & simulations helped the students from this course present this analysis.

Building on this practical approach, we are now introducing a new dimension for our online digital marketing course learners - the Campus Immersion Experience.

If you found this case study helpful, please feel free to leave a comment below.

Aditya Shastri

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Lead Trainer & Head of Learning & Development at IIDE

Leads the Learning & Development segment at IIDE. He is a Content Marketing Expert and has trained 6000+ students and working professionals on various topics of Digital Marketing. He has been a guest speaker at prominent colleges in India including IIMs......[Read full bio]