Latest Case Studies

ACC Cement’s marketing strategy focuses on innovative advertising, digital marketing, and strong customer engagement. This case study explores the marketing strategy of ACC Cement, covering their advertising campaigns, target audience, digital strategies, and recent news, providing a comprehensive view of their approach and effectiveness.

Ambuja Cement, known for its iconic Ambuja cement advertisement and ‘bhaiya ye deewar tutti kyu nahi tagline, employs an innovative cement marketing strategy to maintain market dominance. This case study explores the brand’s marketing tactics, recent statistics, digital strategies, and campaign analyses.

Back in the 1900’s Thai National Airlines was the only airline that could fly in the main routes of Bangkok – Chiang Mai with non-stop flights. But in 1993, Air Asia was established to finally connect Asia like no other airline company. Today it is one of the most reputed Asia-based airline companies. They have a vast network of operations around the world, flying domestically and internationally. Their 5 main operational hubs are Singapore, Indonesia, Japan, Malaysia, and Thailand. In the AirAsia case study, we shall decode AirAsia’s marketing strategy, marketing mix, SWOT analysis, social media presence, and also analyze its competitors. Before we get started, let’s get to know the company a little more. 

Palmonas marketing strategy combines SEO, influencer marketing, social media campaigns, and omnichannel retail presence to connect with urban millennials and drive brand visibility. It also focuses on educating consumers about the demi-fine jewellery category, positioning its products as affordable, tarnish-free, and versatile pieces for everyday elegance. Before diving into the marketing strategy of Palmonas, I’d like to inform you that the research and initial analysis for this piece were conducted by Ishika Punmiya and Diya Dhruva, who are current students in IIDE's Post-Graduation course (October 2024) If you found this case study on Palmonas marketing strategy, feel free to reach out to Ishika and Diya to send a quick note of appreciation for her fantastic research - they will appreciate the kudos!

Uber, formerly known as Uber Cab has become the face of the taxicab industry in over 60 countries. This company has achieved groundbreaking success with its unique marketing strategies.  In this case study, we will be discussing about the Company and 4Ps of the Marketing Mix of Uber.  Before getting into the main segment, let’s just have a quick overview of the company.

Repeat Gud’s marketing strategy leverages SEO, influencer marketing, and social media ads to build brand awareness and connect with health-conscious families. It focuses on educating consumers about clean-label, sugar-free, and preservative-free condiments, positioning its products as guilt-free indulgence. The brand utilises founder-led storytelling and influencer partnerships to create relatable, authentic content, while also exploring offline activations like sampling at parks to expand its reach. In this article, we’ll break down Repeat Gud’s marketing strategy, exploring the digital tools and creative campaigns the brand uses to connect with its audience and overcome its business challenges. Before diving into the marketing strategy of Repeat Gud, I’d like to inform you that the research and initial analysis for this piece were conducted by Nishi Veera. She is a current student in IIDE's Post-Graduation course (January 2024 Batch). If you found this case study on Repeat Gud's marketing strategy, feel free to reach out to Nishi  to send a quick note of appreciation for her fantastic research - she’ll appreciate the kudos!

In our previous blog, we did an exclusive SWOT Analysis of a leading consumer goods company in India, Godrej. Here we will be doing an In-depth SWOT Analysis of Ariel. It is one of the best laundry detergent brands in India. It is also the Best Laundry Detergents in the UK. Ariel has grown exponentially in its industry. It still has to improve its digital presence in the market. As most people are using digital platforms it is important for a brand to have a good digital presence. Thus digital marketing is essential for every business in the market, which will help them create a pepper audience engagement. If you are keen in learn what digital marketing is and how to use it to your advantage – check out our Free MasterClass on Digital Marketing 101 by the CEO and Founder of IIDE, Karan Shah. Thus this makes us captivated in knowing how Ariel is able to gain such wide success in its industry. To understand that we have given an in-depth SWOT Analysis of Ariel. But before we start with its SWOT Analysis let us learn about Ariel as a Company, its products, competitors, financials, and more.

Last time we did a thorough SWOT Analysis of the chinese mobile maker Xiaomi. This time we shall decode the SWOT analysis of Airtel, one of India’s big three telecom giants. Bharti Airtel is one of the top multinational telecommunication companies with more than 352 million users all over India. Airtel provides various services such as prepaid, postpaid, DTH, and broadband. Airtel also has an online payment feature named Airtel Payments Bank released in January 2017 for DTH recharges, NETC FASTag, Electricity, Landline Bill payment, and many more. The company is ver well known for it’s youthful and quirky marketing, connecting with it’s audience on the digital platforms they spend most of their time with. Digital marketing has become more relevant than ever since businesses need to have an online business to stay in the game. If you are interested in knowing the latest marketing techniques as well, you should definitely check out IIDE’s Free MasterClass on Digital Marketing 101 by our CEO and Founder, Karan Shah. To better understand the company, we should study its SWOT analysis which will give us a clear idea about the present situation of the company. So, let us study the SWOT Analysis Of Airtel. But before we begin, let us start by learning more about the company, its services, finances, brand story and competitors.

In the last blog, we dealt with the SWOT Analysis of the world’s leading producer of energy-efficient and resource-saving technology, Siemens. In this blog, we will be doing an extensive SWOT Analysis of ABB. ABB is a world leader in power, automation, and microgrid technologies. It is also one of the top electrical equipment manufacturers in India. For the past 24 years, it has been in the Fortune 500 companies. Though it has gained such large success in the industry, still it lacks in its social media presence. Which is essential in this digital era. With the use of digital marketing, it can increase its brand awareness in the market. ABB should use these methods to improve its business. If you are interested in learning what digital marketing is and how to use it to your advantage – check out our Free MasterClass on Digital Marketing 101 by the CEO and Founder of IIDE, Karan Shah. Thus this makes us keen to know how ABB maintains a prominent position in the market. To understand that we have given a Comprehensive SWOT Analysis of ABB. But before we start with its SWOT Analysis let us learn about ABB as a Company, its products & services, competitors, financials, and more.

Union Bank of India’s marketing strategy focuses on customer-centric approaches, leveraging digital innovation, and strategic partnerships to enhance brand visibility and engagement. Discover their effective tactics and digital marketing strategies that drive growth in the competitive banking sector. Learn From Asia’s #1Digital Marketing Institute AI-Based Curriculum Dive in to the future with the latest AI tools Placement at top brands and agencies & more... Watch Free Masterclass Talk to counsellor

The marketing strategy of YouTube involves several activities, all of which are used to promote their brand, product, or service. Creating a YouTube channel, defining a target audience, analyzing competitors’ research and creating quality YouTube videos are some important steps to keep in mind while formulating one’s YouTube marketing strategy. Learn From Asia’s #1Digital Marketing Institute AI-Based Curriculum Dive in to the future with the latest AI tools Placement at top brands and agencies & more... Watch Free Masterclass Talk to counsellor

This Wipro case study delves into the marketing strategy of Wipro, showcasing how the tech giant leverages innovative techniques to stay competitive. Discover the strategies of Wipro company, from digital marketing to advertising campaigns, that highlight its global reach and impact. Learn From Asia’s #1Digital Marketing Institute AI-Based Curriculum Dive in to the future with the latest AI tools Placement at top brands and agencies & more... Watch Free Masterclass Talk to counsellor