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How Did Amul Made Dairy Products So Popular? – An Amul Case Study
The Amul marketing strategy campaign has always been more than advertising it’s how the brand stays part of everyday Indian conversations.
While Amul enjoys immense trust and its iconic “Taste of India” image, its key challenge today is remaining relevant to younger, digital-first consumers while competing with global FMCG brands without losing its farmer-first, local identity.
The objective is to build emotional loyalty, stay affordable and accessible, keep cultural relevance alive through the Amul Girl, and continue driving market share by blending topical ads, mass media, and digital storytelling.
Before diving into the marketing strategy of Amul, I’d like to inform you that the research and initial analysis for this piece were conducted by Vallabhi Gujrati.
She is a current student in IIDE’s Post Graduate Program Digital Marketing (May 2025 Batch). If you found this helpful, feel free to reach out to Vallabhi Gujrati to send a quick note of appreciation for her fantastic research. She’ll appreciate the kudos
So, Let’s start with what Amul as a company is all about.
Latest Case Studies
Trending Topics
Indigo Airlines Marketing Strategy, Company Overview & SWOT Analysis
Indigo Airlines is one of the pioneer companies when it comes to low-cost air travel in India. The main vision of Indigo is to make air travel accessible to lower-middle-income sections of society by providing low-cost air travel. Thus, In this blog, we will discuss about the marketing strategy of Indigo Airlines.
It has come a long way since its inception in 2006. Let us explore how the company has achieved success and became a market leader over the years in the airline industry by discussing the marketing strategies of Indigo Airlines. This case study of Indigo Airlines analyses the marketing mix, swot analysis, target audience, and social media presence of the company.
Before we dive into the different marketing strategies of Indigo, Let us look at a brief description of what indigo as a company is.
Aditya Shastri
Dec 11, 2025
Decoding Subway's Business Model in 2026: How It Delivers Global Flavour Through Local Franchising
Subway's business model revolves around a franchise-driven structure, an affordable and customizable menu, and a global presence. With over 36,000 locations worldwide, it leverages local entrepreneurs, low-investment formats, and healthy eating trends to stay competitive and scalable.
Aditya Shastri
Dec 11, 2025
Hermes Marketing Strategy: Case Study on Luxury Watchmaker
Several brands lead to great success stories and Hermes is one of them. Being a French high-end luxury fashion brand, it has been established for almost two centuries now. It is renowned for its fashion and luxury products and is also recognized as the world’s leading luxury brand with an image of wealth, quality, and style.
This case study about the Marketing Strategy of Hermes explains the brand from a marketing viewpoint. It goes through knowing about the Hermes brand, its 4P of marketing mix strategy, marketing, and campaign strategy, and digital presence.
So let us start by knowing about the company in the coming section.
Aditya Shastri
Dec 11, 2025
Pizza Hut SWOT Analysis 2026: Strengths, Weaknesses, Opportunities & Threats
Pizza Hut, a global pizza restaurant chain, has carved out a massive space in the pizza industry since its founding in 1958. Known for its wide variety of pizzas, pasta, and other menu items, Pizza Hut enjoys a prominent market presence worldwide. The brand's ability to innovate with new flavors and its strategic marketing have been key in maintaining its leading position. How does this legacy brand manage challenges while seizing new opportunities? Let's dive into its SWOT analysis to explore further.
Aditya Shastri
Dec 11, 2025
Yamaha SWOT Analysis 2026: Deep Dive into the Strengths, Weaknesses, Opportunities & Threats
Yamaha is a global powerhouse renowned for motorcycles, marine engines, musical instruments, and audio products, boasting wide market penetration and innovation leadership in 2025. Despite competitive pressures and evolving consumer preferences, Yamaha maintains strong brand equity and product diversity.
How does Yamaha navigate growth and challenges to retain its leadership across multiple industries? This analysis offers valuable insights for entrepreneurs and business students.
Aditya Shastri
Dec 11, 2025
Detailed Marketing Strategy of Warner Bros with Company Overview
In a previous article, we learned about the detailed marketing strategy of Mahindra, an Indian leading automobile company. In this blog, we are going to elaborate on the marketing strategy of Warner Bros – American multinational media.
The objective is to learn and gain insights into Warner Bros and how it became America’s premium multinational media.
So, as you can see, the world is fully online now, and marketing is the rib of every industry. If you are interested to know more about marketing then do check out our Free Masterclass on Digital Marketing by the CEO and founder of IIDE, Karan Shah.
We will learn the entire marketing strategy of Warner Bros by the end of this blog. Before diving deep into it, let’s begin with the company’s story, target audience and digital presence.
Aditya Shastri
Dec 11, 2025
In-Depth SWOT Analysis of Lowe’s – Leading Home Improvement Business
Previously we analysed the SWOT Analysis of Home Depot, North America’s largest home improvement shop. This case is pertaining to the SWOT Analysis of Lowes, its top competitor.
Lowe’s has developed from a little North Carolina hardware store to one of the world’s leading home improvement businesses. They are one of the most well-known names in the US and Canadian home improvement retail business. They have a long history of placing their clients at the centre of their operations.
Lowe’s strategic marketing efforts have aided the company’s growth. As the world goes online, marketing advances, and if you want to stay current, enrol in our Free MasterClass on Digital Marketing 101, presented by Karan Shah, the CEO and Founder of IIDE.
Let’s get a quick overview of Lowe’s, its finance, products and competitors before jumping into the SWOT Analysis of Lowes.
Aditya Shastri
Dec 11, 2025
How Royal Enfield’s Marketing Strategy is Redefining Motorcycle Culture in 2026
Royal Enfield’s marketing strategy focuses on digital platforms, influencer collaborations, and experiential marketing to engage a global audience. The brand uses Instagram and YouTube to share lifestyle content that educates consumers about motorcycling culture, positioning its bikes as symbols of adventure.
By leveraging SEO, content marketing, and credible influencers, Royal Enfield builds trust and positions its products as solutions for exploration and freedom.
Aditya Shastri
Dec 11, 2025
SWOT Analysis of Boeing: Detailed Company Overview
Previously we examined the SWOT Analysis of Jet Airways, an Indian-based airline. This time, we’ll take a look at the SWOT Analysis of Boeing.
Boeing is one of the world’s leading aerospace manufacturers and the US’s top exporter in terms of cash value. The corporation supplies airlines to the U.S. and allied government clients in more than 150 nations as America’s largest manufacturing exporter.
Marketing evolves over time in response to the preferences of the prevailing society. To understand more about today’s effective marketing, attend our Free MasterClass on Digital Marketing 101, presented by Karan Shah, CEO and Founder of IIDE.
In this case study, we will learn about the SWOT Analysis of Boeing. Before we begin, let us learn more about Boeing, it’s founding, products/services, financial status and competitors.
Aditya Shastri
Dec 11, 2025
Marketing Mix of KFC: Detailed 4Ps & Company Overview
Previously, we had seen the SWOT Analysis of KFC. Today in this blog let us gain insights about the marketing mix of KFC.
Who doesn’t like spicy, tasty, and crispy fries and world-class juicy chicken? I guess we all do, and so I’m sure that we all have heard the name of the famous food joint, KFC.
KFC’s full form is Kentucky Fried Chicken and it’s an American fast-food giant with its headquarters in Louisville, Kentucky. It was founded in 1952 and has been operating in several countries and is the second-largest food chain after McDonald’s.
In this blog, we will be covering the 4Ps of the Marketing Mix of KFC, that is the product, price, place and promotion strategy, to understand the concept of marketing in a wider manner to be possible. Let’s start by knowing about KFC company.
Aditya Shastri
Dec 11, 2025
In-Depth Marketing Strategy of Pidilite : A Case Study
Discover the successful marketing strategy of Pidilite Industries, a leading adhesive and construction chemical manufacturer, and how their innovative campaigns and strategic initiatives have cemented their position in the market.
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Aditya Shastri
Dec 11, 2025
Profound Marketing Strategy of Huggies – With STP Analysis & Campaigns
In a previous article, we learned about the detailed Marketing Strategy of Pampers, a leading manufacturing company for baby products. In this blog, we are going to elaborate on the marketing strategy of Huggies – a leading diaper brand in India.
The objective is to learn and gain insights into Huggies and how it became India’s premium brand.
So, a new normal makes online a huge importance for business and marketing is the rib of every industry. Check out our Free Masterclass on Digital Marketing taught by Karan Shah, the CEO and creator of IIDE, if you’re interested in learning more about marketing.
We will learn the entire marketing strategy of Huggies by the end of this blog. Let’s start with the company’s history, target market, and online presence before delving deeper.
Aditya Shastri
Dec 11, 2025
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