In-Depth SWOT Analysis of Lowe’s – Leading Home Improvement Business

Previously we analysed the SWOT Analysis of Home Depot, North America’s largest home improvement shop. This case is pertaining to the SWOT Analysis of Lowes, its top competitor. 

Lowe’s has developed from a little North Carolina hardware store to one of the world’s leading home improvement businesses. They are one of the most well-known names in the US and Canadian home improvement retail business. They have a long history of placing their clients at the centre of their operations.

Lowe’s strategic marketing efforts have aided the company’s growth.   As the world goes online, marketing advances, and if you want to stay current, enrol in our Free MasterClass on Digital Marketing 101, presented by Karan Shah, the CEO and Founder of IIDE.

Let’s get a quick overview of Lowe’s, its finance, products and competitors before jumping into the SWOT Analysis of Lowes. 

Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Updated on: Oct 28, 2022

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Author's Note:

My name is Aditya Shastri and I have written this case study with the help of my students from IIDE's online digital marketing courses in India.

Practical assignments, case studies & simulations helped the students from this course present this analysis.

Building on this practical approach, we are now introducing a new dimension for our online digital marketing course learners - the Campus Immersion Experience.

If you found this case study helpful, please feel free to leave a comment below.

Aditya Shastri

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Lead Trainer & Head of Learning & Development at IIDE

Leads the Learning & Development segment at IIDE. He is a Content Marketing Expert and has trained 6000+ students and working professionals on various topics of Digital Marketing. He has been a guest speaker at prominent colleges in India including IIMs......[Read full bio]