Card Image
How Did Amul Made Dairy Products So Popular? – An Amul Case Study
The Amul marketing strategy campaign has always been more than advertising it’s how the brand stays part of everyday Indian conversations. While Amul enjoys immense trust and its iconic “Taste of India” image, its key challenge today is remaining relevant to younger, digital-first consumers while competing with global FMCG brands without losing its farmer-first, local identity. The objective is to build emotional loyalty, stay affordable and accessible, keep cultural relevance alive through the Amul Girl, and continue driving market share by blending topical ads, mass media, and digital storytelling. Before diving into the marketing strategy of Amul, I’d like to inform you that the research and initial analysis for this piece were conducted by Vallabhi Gujrati. She is a current student in IIDE’s Post Graduate Program Digital Marketing (May 2025 Batch). If you found this helpful, feel free to reach out to Vallabhi Gujrati to send a quick note of appreciation for her fantastic research. She’ll appreciate the kudos So, Let’s start with what Amul as a company is all about.

Latest Case Studies

Trending Topics

Card Image
Precise Marketing Strategy of Maersk – With STP Analysis & Campaigns
In the previous article, we learned about the marketing strategy of FedEx, one of the world’s major shipping companies. In this article, we will be learning about the Marketing Strategy of Maersk, a Danish shipping company for freight transportation on the ocean and inland. We will be telling you the Marketing strategy of Maersk insights into the largest container shipping line and vessel operator in the world. Marketing strategies help us to understand not only our competition but also the buyer what they want, what they don’t, what they expect from us and what they don’t so we need to research and know the market strategies, so let us go and do the Maersk analysis. Marketing is a crucial part of the Company’s life; it is almost like DNA. Well-planned strategies can take up to the heights and if a company sells good products and provides great services but does not have a good strategy then it will be quite difficult to survive in the rough patches and make a living. If you want to learn more you can always check out the Free masterclass on digital marketing by the CEO and founder of IIDE, Karan Shah. In this, we will learn the in-depth Marketing strategy of Maersk so let’s get started!
Aditya Shastri - Trainer at IIDE

Aditya Shastri

Calender iconDec 12, 2025

Card Image
Complete Marketing Strategy of Mercadona – Detailed Study
In the previous blog, we saw the SWOT analysis of Mercadona. Now, in this blog let us find out about the marketing strategy of Mercadona – a Spanish supermarket chain influencing Spain and Portugal. The main objective of this blog is to get acquainted with the extensive marketing plans taken up by Mercadona which helped the company to transform from a family-run butcher shop to a national supermarket chain. Marketing is one of the key factors that made Mercadona successful and as the world goes online, digital marketing is the future of marketing. If you want to be future leaders – Check out Free Masterclass on Digital Marketing 101 by the CEO and Founder of IIDE, Karan Shah. Now without further ado, let’s jump into what we are looking for! Before we dig deeper into the topic, let’s check out the company’s overview, target audience and digital presence.
Aditya Shastri - Trainer at IIDE

Aditya Shastri

Calender iconDec 12, 2025

Card Image
Comprehensive Marketing Strategy of AutoZone – With Detailed Analysis
In a recent article, we learned about the SWOT analysis of AutoZone. In this blog, we’ll learn about the marketing strategy of AutoZone.  AutoZone is an American retailer of aftermarket automotive parts and accessories. The purpose is to understand more about AutoZone and how AutoZone has grown to 6,000+ retail locations across the United States, Mexico, and Brazil, offering a variety of aftermarket and OEM parts. AutoZone outlets are all corporately owned; the company does not operate through franchises. Every firm relies on marketing to succeed. Attend our Free Masterclass on Digital Marketing delivered by Karan Shah, the CEO and founder of IIDE, if you want to learn more about marketing, increase your understanding, and implement it in your business. Throughout this blog, we will learn about the marketing strategy of AutoZone. Let’s start with the company’s introduction, products, and online footprint before we get further into it.
Aditya Shastri - Trainer at IIDE

Aditya Shastri

Calender iconDec 12, 2025

Card Image
Marketing Strategy of Wow Momo: Overview & STP Analysis
In our previous article, we learned in detail about the marketing strategy of a really fascinating brand, Mcdonald’s. In this article, we are going to elaborate on the marketing strategy of Wow Momos- a Famous Indian Fast Food Restaurant Chain. Wow! Momo, India’s fastest-growing momo chain, was founded in 2008 by classmates Sagar Daryani and Binod Kumar Homagai, who sold steamed momos from a 6 by 6 kiosk in Springdale Spencer. In Kolkata, West Bengal, India, The Food Company began in a garage. The objective is to help you gain insights into Wow Momo’s inspiring story. Wow, Momos, the popular food chain, was founded in a garage and has over 200 locations. Read the inspirational story of two young founders. Marketing is an essential component of a business that may make or break it. As users migrate to the digital realm, marketing has followed them. If you’re interested in cutting-edge digital marketing, you should definitely check out Karan Shah, our CEO, and Founder of IIDE’s MasterClass on Digital Marketing 101. We will fully cover our marketing strategy for Wow Momo in this blog. Let us begin our deep dive by learning about the company’s history, target audience, and digital presence. Inquiry – Business Overview Wow Momo was started by Binod Kumar Homagai and Sagar Jagdish Daryani in Kolkata.
Aditya Shastri - Trainer at IIDE

Aditya Shastri

Calender iconDec 12, 2025

Card Image
Complete Marketing Strategy and Saffola’s Success – A Case Study
This Saffola case study explores the brand’s marketing strategies, focusing on its digital and traditional campaigns. Discover how Saffola, a flagship product of Marico, leverages innovative tactics to maintain its market position and resonate with health-conscious consumers. Learn From Asia’s #1Digital Marketing Institute AI-Based Curriculum Dive in to the future with the latest AI tools Placement at top brands and agencies & more... Watch Free Masterclass Talk to counsellor
Aditya Shastri - Trainer at IIDE

Aditya Shastri

Calender iconDec 12, 2025

Card Image
Elaborative SWOT Analysis of Publix – One Of The Largest U.S. Regional Grocery Chains
In our previous blog, we studied the marketing mix of Walmart, one of the most well-known multinational retailers. Here we will be doing a deliberated SWOT Analysis of Publix. Publix is one of the largest U.S. regional grocery stores chain which is operating in the United States since 1930. Publix is an employee-owned supermarket that continues to remain deeply dedicated to customer service and community involvement. This makes Publix one of the great places to work and shop.     Furthermore, Publix has been putting money into effective marketing methods. The current global situation is pushing towards digitalization, and if you’re interested in learning more, check out our Free MasterClass on Digital Marketing 101 by Karan Shah, CEO, and Founder of IIDE. Do you know how a firm evaluates its environment? SWOT Analysis is one of the most often used approaches. In this blog, we’ll take a closer look at the SWOT Analysis of Publix.  Before we get started with the SWOT Analysis of Publix, let’s learn a little bit about the firm, its products and services, and its competitors.
Aditya Shastri - Trainer at IIDE

Aditya Shastri

Calender iconDec 12, 2025

Card Image
Precise SWOT Analysis of Nespresso – A Global Manufacturer of Coffee Machine
Previously we did the extensive SWOT analysis of a global food and beverage firm Nestle, this time we will look at the SWOT analysis of Nespresso.  Nespresso is one of the best coffee machine manufacturers in the World. The story of Nespresso began more than 30 years ago with a simple idea: let anyone create an excellent espresso coffee cup – like a worthy barista. Since its inception in 1986, Nespresso has redefined and changed the way millions of people enjoy their espresso coffee and create a global coffee community.  Nespresso is a very big company because of its marketing tips and tricks and as the world is shifting online the marketing techniques are changing which is digital marketing. As the world goes online, marketing is changing and if you are interested in learning about the latest – check out our  Free MasterClass on Digital Marketing 101 by the CEO and Founder of IIDE, Karan Shah. Before we begin with the SWOT analysis of Nespresso, here’s a deep dive into the company’s history, founding, products, financial status, competitors.
Aditya Shastri - Trainer at IIDE

Aditya Shastri

Calender iconDec 12, 2025

Card Image
An Extensive SWOT Analysis of Foodpanda with Company Overview and USPs
Previously we saw the SWOT Analysis of Zomato, today let’s look a the swot analysis of Foodpanda. Foodpanda is an online platform for the delivery of food and groceries owned by Delivery Hero. It is one of the market leaders in the hospitality industry. The company is known for its attractive marketing strategies. Marketing plays an important role in the success and growth of any company, adding to which digital marketing is the new trend of today. If you also want to know more about digital marketing, do check out Free Digital Marketing Masterclass by Karan Shah the founder and CEO of IIDE. In this blog, we will look at the SWOT analysis of Foodpanda, but before that let’s look at the company overview.
Aditya Shastri - Trainer at IIDE

Aditya Shastri

Calender iconDec 12, 2025

Card Image
Detailed Marketing Strategy of Bayer – A Detailed Overview
In our previous article, we learnt about the comprehensive marketing strategy of Coolberg, a premium non-alcoholic Indian beverage brand. In this blog, we shall learn about the detailed marketing strategy of Bayer – the German multinational pharmaceutical company. The main intention of this case study is to dive deep and understand how Bayer aims to prevent diseases, provide tailored agricultural solutions and keep a competitive price for its products as its marketing strategy. We are fully aware that the world is online now, especially after the pandemic, and businesses need to have online visibility, and digital marketing is the core of it. The necessity to have internet visibility with the rise of more and more businesses shifting online emphasizes on learning skills such as digital marketing. If you want to learn more about marketing, attend our Free Masterclass on Digital Marketing by Karan Shah, CEO and founder of IIDE. By the end of this blog, we will learn about the complete marketing strategy of Bayer. But, before delving further, let’s start with the company’s profile, products, audience and online presence.
Aditya Shastri - Trainer at IIDE

Aditya Shastri

Calender iconDec 12, 2025

Card Image
360° Marketing Strategy of Ross Dress For Less – Detailed Explanation
In a previous article, we discussed the SWOT Analysis of Ross stores. In this blog, we are going to elaborate on the marketing strategy of Ross Dress For Less, the US’s leading discount retailer.  The objective is to learn and gain insights into Ross Stores and how it established the first Ross Junior Department Store outlet to become one of the biggest clothing discount department stores in the US. So, as you can observe, the world is totally online now, and marketing is the rib of every industry. If you are passionate to know more about marketing then do check out our Free Masterclass on Digital Marketing by the CEO and founder of IIDE, Karan Shah. We will learn the entire marketing strategy of Ross Dress For Less by the end of this blog. Let’s start with the company’s story, target audience, and digital presence before delving further.
Aditya Shastri - Trainer at IIDE

Aditya Shastri

Calender iconDec 12, 2025

Card Image
In-Depth Marketing Strategy Of Tyson – Detailed Overview
In our previous article, we discussed the marketing strategy of Conch. In this article, we will discuss the marketing strategy of Tyson – the world’s second-largest processor and marketer of chicken, beef, and many other foods.  In this article, we’d like to help you gain insights into Tayson’s journey from delivering chickens to regional markets in the Midwest to becoming one of the most recognizable and respected brands worldwide. Tyson has had a very long and inspiring journey till today.  In one’s company’s DNA, marketing plays a crucial role in making or breaking it. Marketers have followed users into the digital realm as they go digital across the world. In case you are interested in digital marketing, you should definitely check out  Free MasterClass on Digital Marketing 101 by Karan Shah, the CEO and Founder of IIDE. This blog will provide a comprehensive look at the marketing strategy of Tyson Foods. Let’s begin by learning about the company’s story, digital presence, and target audience before delving into its nuances.
Aditya Shastri - Trainer at IIDE

Aditya Shastri

Calender iconDec 12, 2025

Card Image
Comprehensive Business Model Of Paytm – Simplified For You
Explore the Paytm business model in this comprehensive case study. Understand how Paytm’s innovative approach to digital payments and financial services drives its success in the Indian market and beyond. Learn From Asia’s #1Digital Marketing Institute AI-Based Curriculum Dive in to the future with the latest AI tools Placement at top brands and agencies & more... Watch Free Masterclass Talk to counsellor
Aditya Shastri - Trainer at IIDE

Aditya Shastri

Calender iconDec 12, 2025

Confused about which Digital Marketing Course is Right for You?

Best Digital Marketing Courses with Certifications - Featured Image

Explore Our FREE Digital Marketing Masterclasses

Taught by industry experts, these free digital marketing courses are your gateway to exploring exciting topics and expanding your expertise at your own pace.

Linkedin Essentials - Chintan Mehta

Chintan Mehta

|Company Logo

Linkedin Essentials

duration

30 Minutes

duration

59,943 Enrolled

Make Money Online - Huzaifa Dhapai

Huzaifa Dhapai

|WebVerge logo

Make Money Online

duration

35 Minutes

duration

64,237 Enrolled

ChatGPT Masterclass - Huzaifa Dhapai

Huzaifa Dhapai

|WebVerge logo

ChatGPT Masterclass

duration

30 Minutes

duration

86,238 Enrolled

Instagram Marketing - Vir Saini

Vir Saini

|Pink Sauce Logo

Instagram Marketing

duration

40 Minutes

duration

79,237 Enrolled

Strategic Digital Marketing - Karan Shah

Karan Shah

|IIDE Logo

Strategic Digital Marketing

duration

45 Minutes

duration

90,244 Enrolled

Fundamentals of Digital Marketing  - Karan Shah

Karan Shah

|IIDE Logo

Fundamentals of Digital Marketing

duration

45 Minutes

duration

99,873 Enrolled

High Paying Skills - Karan Shah

Karan Shah

|IIDE Logo

High Paying Skills 2026

duration

40 Minutes

duration

66,983 Enrolled

Careers in Digital Marketing

Karan Shah

|IIDE Logo

Careers in Digital Marketing

duration

30 Minutes

duration

98,254 Enrolled