Complete Marketing Strategy of Mercadona – Detailed Study

In the previous blog, we saw the SWOT analysis of Mercadona. Now, in this blog let us find out about the marketing strategy of Mercadona – a Spanish supermarket chain influencing Spain and Portugal.

The main objective of this blog is to get acquainted with the extensive marketing plans taken up by Mercadona which helped the company to transform from a family-run butcher shop to a national supermarket chain.

Marketing is one of the key factors that made Mercadona successful and as the world goes online, digital marketing is the future of marketing. If you want to be future leaders – Check out Free Masterclass on Digital Marketing 101 by the CEO and Founder of IIDE, Karan Shah.

Now without further ado, let’s jump into what we are looking for! Before we dig deeper into the topic, let’s check out the company’s overview, target audience and digital presence.

Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Updated on: Oct 21, 2022

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Author's Note:

My name is Aditya Shastri and I have written this case study with the help of my students from IIDE's online digital marketing courses in India.

Practical assignments, case studies & simulations helped the students from this course present this analysis.

Building on this practical approach, we are now introducing a new dimension for our online digital marketing course learners - the Campus Immersion Experience.

If you found this case study helpful, please feel free to leave a comment below.

Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Leads the Learning & Development segment at IIDE. He is a Content Marketing Expert and has trained 6000+ students and working professionals on various topics of Digital Marketing. He has been a guest speaker at prominent colleges in India including IIMs......[Read full bio]