Recently we talked about the comprehensive business model of Lidl, which is a German international discount retailer chain. So now we are going to do a detailed SWOT Analysis of Mercadona.
Mercadona is a family-owned company, founded in the year 1977 by a Spanish family and it’s one of the leading physical supermarkets and online shopping companies in Spain. It aims to be responsible for prescribing clients the best choice of satisfactory food, home care, personal care and animal care. Mercadona was given the ninth rank for the foremost reputed enterprise withinside the planet in 2009 by the reputation institute as indexed in Forbes magazine.
Furthermore, Mercadona has been putting money into effective marketing methods. The current global situation is pushing towards digitalization, and if you’re interested in learning more, check out our Free MasterClass on Digital Marketing 101 by Karan Shah, CEO, and Founder of IIDE.
Do you know how a firm evaluates its environment? SWOT Analysis is one of the most often used approaches. In this blog, we’ll take a closer look at the SWOT Analysis of Mercadona.
Before we get started with the SWOT Analysis of Mercadona, let’s learn a little bit about the firm, its products and services, and its competitors.