Marketing Strategy of Wow Momo: Overview & STP Analysis

In our previous article, we learned in detail about the marketing strategy of a really fascinating brand, Mcdonald’s. In this article, we are going to elaborate on the marketing strategy of Wow Momos- a Famous Indian Fast Food Restaurant Chain.

Wow! Momo, India’s fastest-growing momo chain, was founded in 2008 by classmates Sagar Daryani and Binod Kumar Homagai, who sold steamed momos from a 6 by 6 kiosk in Springdale Spencer. In Kolkata, West Bengal, India, The Food Company began in a garage.

The objective is to help you gain insights into Wow Momo’s inspiring story. Wow, Momos, the popular food chain, was founded in a garage and has over 200 locations. Read the inspirational story of two young founders.

Marketing is an essential component of a business that may make or break it. As users migrate to the digital realm, marketing has followed them.

If you’re interested in cutting-edge digital marketing, you should definitely check out Karan Shah, our CEO, and Founder of IIDE’s MasterClass on Digital Marketing 101.

We will fully cover our marketing strategy for Wow Momo in this blog.

Let us begin our deep dive by learning about the company’s history, target audience, and digital presence. Inquiry – Business Overview Wow Momo was started by Binod Kumar Homagai and Sagar Jagdish Daryani in Kolkata.

Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Updated on: Sep 17, 2024

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Author's Note:

My name is Aditya Shastri and I have written this case study with the help of my students from IIDE's online digital marketing courses in India.

Practical assignments, case studies & simulations helped the students from this course present this analysis.

Building on this practical approach, we are now introducing a new dimension for our online digital marketing course learners - the Campus Immersion Experience.

If you found this case study helpful, please feel free to leave a comment below.

Aditya Shastri

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Lead Trainer & Head of Learning & Development at IIDE

Leads the Learning & Development segment at IIDE. He is a Content Marketing Expert and has trained 6000+ students and working professionals on various topics of Digital Marketing. He has been a guest speaker at prominent colleges in India including IIMs......[Read full bio]