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Budding fashion designers pay attention! You have awesome ideas and a great sense of style but are you winning on Instagram? Instagram, one of the biggest Social Media Platforms is surely one of your go-to’s for design inspiration and we’re sure you know how important the platform is to showcase your designs, win new clients and get a big break. But if you’re struggling with kicking off your IG profile, you probably need a change in strategy. Don’t fret, we’ve already done the work for you! We’ve looked at some of our favorite Indian Fashion Designers On Instagram with expert digital marketing goggles to find the winning strategies that you can use on your IG page. 8 Instagram Accounts Budding Fashion Designers Can Learn From In 2026 1: @sabyasachiofficial Just thinking about the brand Sabyasachi gives us goosebumps. Sabyasachi’s designs scream “Royalty” and that’s exactly what their IG page portrays as well. This gives us our first lesson in digital marketing – whatever style or adjective your designs speak about, portray that in your marketing activities. Are your styles Quirky? Fun? Elegant? Comfortable? Find a way to portray your brand style on your IG page – not only in the images you post but also in the post captions, hashtags, and IG stories. @sabyasachiofficial page also follows a “post in 3s” rule – they always post 3 aesthetically similar images in one go. This ensures consistency throughout the page and avoids the breaking of multi-post pictures (when 1 image is broken down into many smaller images and posted together). We also love how prompt the page is to address queries related to the products on posts. Sabyasachi has another page called @bridesofsabyasachi to showcase all the brides who wear the label. 2: @taruntahiliani Tarun Tahiliani’s IG page also gives a similar aura as Sabyasachi but we love their photo concepts so much more. Every collection they post about has a certain vibe to it or depicts some kind of scene. This gives great creative leeway to the creators and also avoids monotony on the page. Their photo captions are rich and exquisite and they too, post in bursts of 3 images. One of the things we loved about the page is the occasional videos that display the intricate details in their products – this gives us a taste of their designs, allowing us to appreciate the products much more. However, we wish they were more receptive to the questions asked in the comments. View this post on Instagram A post shared by Tarun Tahiliani (@taruntahiliani)

In a previous article, we learned about the detailed SWOT analysis of Sprite. In this blog, we are going to further elaborate on the Marketing Strategy of Sprite – as the biggest lemon & lime flavoured soft drink competing against 7UP. The ultimate key purpose is to gain insights into the Sprite brand and how it came about. It is currently the sixth best-selling soft drink brand worldwide and is aiming to become the world’s largest lemon & lime soda producer across the world with the help of its extensive marketing efforts as Coca-Cola’s second best-selling product. It’s not a surprise that everything has become digital since Covid hit and most businesses are going online. As lockdowns became the new reality, businesses and consumers went digital which resulted in an increase in e-commerce from 14% to 17% in a period of a year. Providing and purchasing more goods and services urged a cry for digital marketing.  Marketing is now more crucial than ever and is the backbone of many online businesses. If you are interested in learning new-age digital marketing, then you should definitely take a look at IIDE’s Free MasterClass on Digital Marketing 101 by our CEO and Founder, Karan Shah. In this blog, we will investigate the full marketing strategy of Sprite. But first and foremost, let us begin by getting to know the company and the brand a little better.

ITC's marketing strategy is a customer-centric approach that focuses on innovation, segmentation, distribution, and social responsibility, leveraging a diversified brand portfolio to create value for both consumers and stakeholders. Key elements include targeted branding for specific segments, strong distribution reach, digital and multi-channel promotion, brand extensions, and strategic partnerships with brand ambassadors.

The marketing strategy of Twitter (now called X) involves all the activities that are undertaken by the company to promote its business, create brand awareness and connect with prospective customers. One should analyse their competitors, create their strategy and set measurable goals before developing their strategy.

Some brands have grown exponentially since their inception. ExxonMobil is one of them. How did they manage it? What did they do to increase their customer base? What did they do to keep their consumers coming back? We think ExxonMobil’s Marketing Strategy played a significant part in all this, especially its digital marketing strategy. This article analyses a few digital marketing strategies used by the company to give you an insight into what they have been doing. About ExxonMobil ExxonMobil is an American multinational oil and gas corporation incorporated in New Jersey, the United States. The company deals in the production and exploration of Crude oil, Oil products, Natural gas, Petrochemicals and Power generation. The company was formed through the merger between Standard Oil company of New Jersey and New York named Exxon and Mobil which was founded by John D. Rockefeller. ExxonMobil has a strong market position with always holding its ranking in the top 5 largest United States corporations by total revenue. It is the largest refiner in the world and one of the world’s Big Oil companies. It operates in most of the countries and has explored every continent for crude and natural gas. As of FY 2015, Exxon has 23 refineries in 14 countries and has a distillation capacity of 136000 barrels per day. Now that we are discussing ExxonMobil, let’s take a look at their marketing strategy too. What’s new with ExxonMobil? Here’s what was buzzing around ExxonMobil recently: ExxonMobil and Linde announce long-term commercial agreement for carbon capture and storage (CCS) ExxonMobil starts up one of the largest advanced recycling facilities in North America ExxonMobil invests in biofuels company LanzaTech ExxonMobil joins the Oil and Gas Climate Initiative (OGCI) ExxonMobil publishes its first-ever Advancing Climate Solutions Progress Report ExxonMobil announces plans to reduce methane emissions by 70% by 2025 ExxonMobil launches a new initiative to support STEM education ExxonMobil is named one of the “World’s Most Admired Companies” by Fortune magazine ExxonMobil is awarded a contract to develop a new oil and gas field in Guyana ExxonMobil’s stock price reaches a new all-time high Let’s now understand the target audience of ExxonMobil better with the help of a buyer persona.

Explore the Spotify business model, delving into its innovative approach to music streaming. Learn about Spotify’s market share, diverse product offerings, and operational strategies in this comprehensive case study of Spotify.

Sprite, a top lemon-lime soda brand, remains strong in 2026. But why does it stand out? Are there challenges ahead? This analysis looks at Sprite's position in the market and how it competes. Entrepreneurs and business students will learn about brand strategies and market trends. Discover how Sprite maintains its edge and what the future holds for the brand. Understanding these insights can help you apply similar strategies to your own business or career.

Founded in the year 1891, by Gerard Philips. Philips is a multinational company, headquartered in Amsterdam. It’s one of the world’s largest electronic companies that is currently engaged in the area of lighting and healthcare.  Philips is a technology company that focuses on improving health and enabling better outcomes from living healthy and home care products. It has over 100 production facilities that are spread across 100 countries which delivers solutions across home care and health care consumers. 

Xbox remains one of the premier names in video gaming, delivering powerful consoles, exclusive franchises, and innovative cloud gaming experiences in 2026. As the market evolves with new technology and increased competition, Xbox’s strategic decisions shape its future. What gives Xbox an edge, and where does it face challenges? This SWOT analysis reveals actionable insights for entrepreneurs, marketers, and gaming enthusiasts.

Reliance Industries' business model is built on its diversified portfolio, including petrochemicals, refining, telecom, and retail. This strategy allows them to offer a broad range of products and services while maintaining strong market leadership. Reliance achieves this by integrating technology, optimising supply chains, and leveraging economies of scale.  By continually innovating and expanding across sectors, Reliance drives growth and global competitiveness. In this blog, we decode Reliance Industries’ revenue model and strategy, shedding light on how it has achieved market dominance and consistent growth.  Curious about how Reliance’s diversified model powers its global success? Read on to learn more!

Chanel is one of the world’s most iconic luxury fashion houses, known for its timeless elegance, heritage craftsmanship, and prestige. In 2024, however, the brand faced a turning point. The revenue declined, profits fell, and industry pressures mounted. But that hasn’t dampened Chanel’s resolve. With strategic bets on creativity, global presence, beauty & fragrance, and brand value, the company is recalibrating for resilience. Why does understanding Chanel’s SWOT now matter? Because luxury consumers, industry competition, and global economies are shifting fast. Entrepreneurs, fashion students, and brand strategists can learn from what Chanel is doing right, and where risks lie. Chanel is investing in sustainable infrastructure, supply chain improvements, artisan craftsmanship, and real-estate that aligns with its long-term brand premium. Ongoing price increases, particularly for leather goods/ iconic bags; part of cost-mitigation and margin-protection strategy. This has both maintained luxury prestige and triggered some consumer pushback. Before diving into the article, please note that the research and initial analysis for this piece were conducted by Samidha Hande. She is a student of IIDE’s Online Digital Marketing Course, May Batch 2025. If you find this analysis helpful, please feel free to reach out to her with a brief note of appreciation for her research; she will welcome the feedback.

In our previous blog, we talked about the SWOT Analysis of Progressive. This time let’s dig into the SWOT Analysis of Danone. One of the largest dairy food suppliers founded in Barcelona, Paris – Danone stands firmly by its tagline ‘One Planet, One Health’- Danone SA. The company not only has its operations in Paris only but also in international markets through joint ventures. One of the chief characteristics of the brand is its omnipresence and its relentless marketing efforts which have made it what it is today. To learn more about marketing, especially about one of the most trending careers – digital marketing, have a look at our Free Masterclass on Digital Marketing by the CEO and Founder of IIDE, Karan Shah. But, before we begin with the SWOT Analysis of Danone, let us learn more about Danone the company, founding, products, financial status, and competitors.