Latest Case Studies

Bajaj Group, one of the oldest and largest Indian Multinational conglomerate companies based in Mumbai, Maharashtra, was founded by Jamnalal Bajaj. The company headquarter is located in Pune. The company is well known for its effective marketing strategies(eg: Pulsar sale advertisements & campaigns), R&D product development process engineering, & low-cost manufacturing skills.  For market leaders like the Bajaj Group, having a strong online presence is a must to be able to maintain its market leader position. Digital marketing has become more relevant than ever since businesses need to have an online business to stay in the game. If you are interested in knowing the latest marketing techniques as well, you should definitely check out IIDE’s Free MasterClass on Digital Marketing 101 by our CEO and Founder, Karan Shah. In the Bajaj case study, we discuss the marketing strategy, competitors analysis, digital presence, and also some marketing campaigns carried out by them. In its marketing mix, advancements in all the sectors like the product, price, place, promotions, etc have been carried out. So let us begin with learning more about the Bajaj Group.

In our previous blog, we did a comprehensive study on the SWOT Analysis of India’s largest car manufacturer, Maruti Suzuki. Here we will understand the SWOT Analysis of ASOS. ASOS is a global online fashion and beauty retailer that offers branded and own-label products, including women’s wear, men’s wear, footwear, accessories, jewellery, and beauty products. ASOS marketing strategies are particularly hitting to sell the products to young adults and no doubt this fashion e-commerce website is getting successful in it.  Marketing is one of the key factors that made ASOS successful and as the world goes online, digital marketing is the future of marketing. If you want to be future leaders – Check out Free Masterclass on Digital Marketing 101 by the CEO and Founder of IIDE, Karan Shah.  In this case study, we will learn about the SWOT analysis of ASOS. But first, let us know about the company and the product better.

Lazada, a formidable player in the Southeast Asian e-commerce landscape, has continually achieved remarkable milestones since its inception, carving out a distinct niche within a fiercely competitive market. This comprehensive case study delves into the dynamic marketing strategy of Lazada group. Unveiling a strategic orchestration of diverse campaigns, the brand fortifies its marketplace presence. Additionally, this study presents an exhaustive exploration of Lazada’s digital footprint across social media platforms, offering valuable insights into its influential online presence. Embarking on this journey, let’s first gain a profound understanding of Lazada, a force to be reckoned with in the e-commerce realm. By delving into the core of marketing strategy of Lazada, we unravel a tapestry of innovative tactics that have propelled the brand’s success, allowing it to navigate the complex e-commerce landscape with finesse.

In our previous article, we learned about the marketing strategy of KEPCO – South Korea’s largest power utility. In this article, we will discuss the marketing strategy of ENGIE – as a global energy player. The goal is to provide you with information about ENGIE’s energy-decarbonization transition from utility and energy services to production, distribution, and sales. Its activities as a multinational energy provider are primarily focused on three important sectors: electricity, natural gas, and energy services. Marketing is an integral aspect of a firm’s Identity that may make or break its success. As people all around the world shift to the digital sphere, marketing has followed suit. If you’re interested in cutting-edge digital marketing, IIDE’s Free MasterClass on Digital Marketing 101, by our CEO and Founder, Karan Shah. In this article, we will go through the extensive marketing strategy of ENGIE. Let’s start by learning about the company’s history, key demographic, and digital footprint before we dive in.

Earlier we delved into the SWOT Analysis of HCL Infosystem, one of the global market leaders in the IT industry. In this case study, we will evaluate the SWOT Analysis of Accenture. Accenture is one of the world’s major consulting firms, with four high-performing divisions. Accenture Multimedia, Accenture Technologies, and Accenture Operations all have strategies. Executives use the company’s consulting, infrastructure, and outsourcing services. Accenture’s marketing efforts have benefited with their market position. Marketing grows over time in response to the preferences of contemporary society. If you want to be up to date with today’s effective marketing, attend our Free MasterClass on Digital Marketing, led by IIDE’s Founder and CEO, Karan Shah.  Let’s begin this SWOT Analysis of Accenture with the company’s background, founding, finances, services, and market competitors.

Qantas, Australia’s flagship airline, is a standout name in 2025’s aviation landscape. Whydoes Qantas continue to capture attention this year? With a remarkable rebound from pandemic lows, the airline is not only showing strong profits but also reshaping its market position through innovative strategies and fleet expansion. Are there growing challenges ahead?  Absolutely, from reputational risks to fierce competition, making this analysis is crucial. Readers will gain valuable insights into Qantas’ evolving strategies and market dynamics, providing lessons that can be applied across business and aviation sectors. This blog offers a glimpse into Qantas’ strengths, weaknesses, opportunities, and threats, without revealing all inviting readers to explore the complex forces shaping its future. Before diving into the article, it's worth mentioning that the research and initial analysis forthis piece were conducted by Jaineel Chauhan, a current student of IIDE’s Online Digital Marketing Course, May 2025 Batch 2. If this content was helpful, feel free to reach out to Jaineel Chauhan with a quick note ofappreciation for his fantastic research - he will truly value the kudos!

Bajaj Finserv, a leading financial conglomerate, dominates India’s financial services sector with its robust offerings in lending, wealth management, and insurance. As the company thrives in a competitive market, can Bajaj Finserv maintain its growth in the face of increasing regulatory challenges? This SWOT analysis provides key insights into the company's strategy for 2025. Essential reading for entrepreneurs and business students looking to understand the dynamics of the financial sector.

In our previous article, we had learnt in detail about the SWOT analysis of Kia. In this article, we are going to elaborate on the marketing strategy of Kia. As we all know now,  Marketing is a part of a company’s DNA that can either make it or break it. As users across the world go digital, marketing has followed them to the digital realm as well. If you are interested in new-age digital marketing, then you should definitely check out IIDE’s Free MasterClass on Digital Marketing 101 by our CEO and Founder, Karan Shah.  You will find a detailed explanation of its marketing strategy of Kia in this blog, starting from its small history to its unique strategies around marketing. So let’s dive into it.

Last time we had a look at the detailed SWOT analysis of Shell, an Anglo Dutch-based multinational oil and gas company. This time we will dive deep into the SWOT analysis of TotalEnergies and its working. TotalEnergies is a company that produces and markets fuels, natural gas and electricity. Total Energies was created in the year 1924 with an ambition to enable France to play a key role in the manufacturing of great gas and oil exploration. TotalEnergies’s efforts in marketing have helped them a lot. Marketing helps in achieving the desires and preferences of the target audience. Today every other company is using digital marketing, hence it has become a very important and essential skill to learn. You can check our Free MasterClass on Digital Marketing 101 by Karan Shah, the founder and CEO of IIDE. Before we begin further with the SWOT analysis of TotalEnergies, let us discuss the company, what products it has to offer, its financials and its competitors.

Lazada is the largest Southeast Asian e-commerce platform with a market share of 57% in Indonesia. It has employed over 10,000 people under its business.It has made its presence in the Southeast Asian countries with its successful business model. Thus this makes us keen to know the business model of Lazada. In this blog, we have discussed in detail the business model of Lazade which includes its revenue model, product segment, customer analysis, etc. Before we start with its business model let us know about Lazada as a company.

Previously we looked into the enthralling SWOT Analysis of Delta, one of the world’s leading airlines in the United States. In this case study, we will analyse the SWOT Analysis of United Airlines. With the purpose of “Connecting people and uniting the world”, United Airlines is serving millions of people all over the world, from its formation to the present day. This formation has made United Airlines the world’s third-largest airline. They are constantly focused on providing customers with digital tools so that they can have a smoother and faster travel experience.  Identifying the growth of mobile bookings and introducing redesigned applications according to users’ feedback have helped United airlines grow a lot. So, any company needs to stay digital today. So, if you’re interested in keeping up with the latest developments, – check out Free Masterclasses on Digital Marketing 101 by the CEO and Founder of IIDE, Karan Shah. Before starting with the SWOT analysis of United Airlines, let’s look into the company’s history, products, and close competitors to get a better understanding.

Previously, we discussed the SWOT analysis of ESPN. Here, in this blog, we will be giving you information about the Marketing Strategy of ESPN, Which is the largest Sports channel.  By reading this blog, you will get to know how effective and successful ESPN’s marketing strategy is. ESPN is the most liked sports channel of all time. And it is not only available in America but you can access it anywhere and everywhere you like. There are a few related channels such as ESPN2, ESPN Classic, ESPN News, SEC Network, Longhorn Network, and many more. ESPN operates regional channels in Brazil, Latin America, and Africa as well. It has minority stakes in J sports in Japan. ESPN Received National Hispanic Media Coalition’s “Outstanding Commitment and Outreach to the Latino Community”, 2016. As you know, Marketing is one of the pillars of any successful company. And by growing technology, everything is being digitized. So if you are interested in learning about Digital Marketing then check this Free Masterclass on Digital Marketing 101 by Karan Shah Founder and CEO of The Indian Institute of Digital Education(IIDE). After reading this blog you will get an idea about the Marketing Strategy of ESPN. But before we begin with its marketing strategy. Let’s have a quick look at ESPN’s story, its goal, and many more of its aspects.