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Professional Certification in AI Strategy
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How Did Amul Made Dairy Products So Popular? – An Amul Case Study
Amul is one of the most popular and successful brands in India. With its wide range of dairy products, Amul has now become a household name in the minds of Indian families.
I’m sure that we all have at least one of Amul’s products in our house. It has elegantly created its family-friendly and patriotic image with its, “Amul – The Taste of India” marketing jingle which also evokes empathy towards the brand.
What also makes Amul so special is that it has constantly managed itself in staying relevant for all these years in the minds of customers ever since its foundation.
Thus, this also makes us wonder about what they are doing to stay relevant in this increasingly competitive and digitized world.
In this case study, we will go through Amul’s digital marketing strategies and campaigns implemented by them over the years which have helped them stay on top of the game, ahead of its competitors in the industry.
So, Let’s start with what Amul as a company is all about.
Latest Case Studies
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Business Model of Nokia Explained with Examples
According to the stats Nokia the multinational company itself was the best cell phone developer and seller in the market in the early 21st century and was recognized worldwide. Even after they fail in the smartphone era, Nokia keeps prevailing with new technologies in the market. They proved that they won’t give up and will get their name back in the technology world with other new technologies.
This blog highlights the business model of Nokia, Segments of the business, e-business strategy, target market, and other features. See also our other blog that describes Nokia’s, Marketing Mix.
Let’s start with additional corporate knowledge.
Aditya Shastri
Aug 9, 2025
End-To-End Case Study on the Business Model of Nestle | IIDE
The business model of Nestlé is a comprehensive structure that focuses on diversified product offerings, innovative marketing strategies, and global reach. This article explores Nestlé’s market share, revenue model, value proposition, and operational strategies, providing an in-depth analysis of the brand’s successful business model.
Aditya Shastri
Aug 9, 2025
A Case Study on the Innovative Business Model of Meru Cabs
MERU was the first chauffeur provider, founded by Mr Neeraj Gupta in 2000. The company focuses on providing affordable and hassle-free transportation to different companies’ employees and customers. It also provides premium-class services like a/c cars, tabs, etc.Lately, the company has started providing services in the B2C sector, but its main aim is to increase the focus on the B2B section as it contributes 40-45% of its revenue.So in this case study, we are going to explain the Business model of Meru Cabs, explaining how the company still owns 12% of the market share. We’ll be covering an in-depth analysis on its But first, we should understand the company.
Aditya Shastri
Aug 9, 2025
Comprehensive Business Model of ITC Ltd – Detail Explanation
ITC is one of the leading companies in the FMCG market. Its products have reached over 150 million Indian households. As of 2020, it had a net profit of ₹13,032 crores. It is the market leader in the tobacco manufacturing industry with a 78% market share. Thus this makes us keen to know the business model of ITC.In this blog, we will be looking at the in-depth Business Model of ITC Ltd which includes its product segment, pricing strategy, promotional strategies, target audience, revenue model, and competitor analysis.But before we start with its business model let us know about ITC as a company.
Aditya Shastri
Aug 9, 2025
Here’s A Fully Detailed Guide On The Business Model Of HP
Interested in decoding the business model of HP? Read on to learn about how the tech giant flourished over the years.The Hewlett-Packard Company (regularly referenced as HP) was an American global data innovation organization settled in Palo Alto, California. It created and gave a decent kind of equipment parts additionally as programming and related administrations to buyers, little and medium-sized organizations (SMBs), and colossal undertakings, remembering clients for the public authority, wellbeing, and instruction areas. HP has a mass-market plan of action, with no critical separation between clients. Its client portions are customers, little and medium-sized organizations (SMBs), and huge undertakings, remembering associations for the training, wellbeing, and government areas. This blog will cover HP’s plan of action of methodologies, HP offerings, and HP revenue streams – in short, the Business Model of HP. So, let’s start by learning more about the company.
Aditya Shastri
Aug 9, 2025
Exploring HDFC Bank’s Business Model in 2025: How It’s Leading the Banking Sector with Innovation & Customer-Centric Strategies
HDFC Bank thrives on its comprehensive banking model, combining retail banking, corporate banking, wealth management, and digital services. Its growth is driven by digital transformation, innovation in services, and a customer-first approach. With a robust branch network, it ensures customer accessibility while leveraging technology to provide seamless banking experiences. Keep reading to uncover HDFC Bank's secrets to sustained success.
Aditya Shastri
Aug 9, 2025
Decoding Flipkart’s Business Model in 2025: How It Dominates Indian E-Commerce
Flipkart’s business model is built on low-cost, customer-centric services, and rapid innovation. This strategy allows them to offer affordable products while maintaining healthy profit margins. Flipkart achieves this by optimizing supply chains, leveraging fintech solutions, and scaling quick-commerce infrastructure. It uses its expansive logistics network and AI-driven personalization to streamline processes. But what’s the secret behind its market dominance?
Flipkart’s strong customer base and operational efficiency drive rapid market expansion and increased revenue. In this blog, we decode Flipkart’s revenue model and strategy, shedding light on how it has achieved consistent growth.
Curious about Flipkart’s secret sauce? Keep reading!
Aditya Shastri
Aug 9, 2025
Exploring FedEx’s Business Model in 2025: How It Binds Express, Ground & Logistics into Global Reach
FedEx runs a diversified logistics model combining air express, ground parcel, freight and supply chain services under one global network. It offers speed, reliability, and transparency through technology-enabled tracking and flexible shipping options. Efficiency gains via network optimisation and cost program DRIVE support competitive pricing. FedEx scales through infrastructure and digital tools, serving businesses and consumers worldwide. Scroll to decode its strategy secrets.
Aditya Shastri
Aug 9, 2025
Exploring DHL’s Business Model in 2025: How It Transforms Global Logistics and Drives Growth
DHL’s business model is built on its extensive global logistics network, offering a wide range of shipping and supply chain services. The company focuses on providing express delivery services, e-commerce solutions, and freight transportation, enabling it to maintain a competitive advantage in the logistics industry. DHL achieves this by optimising its global supply chain, utilising cutting-edge technologies, and maintaining a strong focus on customer satisfaction, which drives its market expansion and revenue growth.
Aditya Shastri
Aug 9, 2025
An Exclusive & Distinctive Business Model Of Cars24
Cars24 is one of India’s most popular car apps for buying and selling used cars. It makes buying and selling a car simple, fair, and quick.Cars24 has made it much easier to sell your used car on the internet. The Gurugram-based startup has found a solution to a problem that most people have overlooked. But how exactly does it accomplish this? What exactly is the Business Model of Cars24?Do you ever wonder what the secret is to this huge success? We will look at Cars24 India’s target audience, products for attracting new and existing customers in this case study.We’ll go over the business model in more detail later, and see what distinguishes Cars24 from the crowd. So, let’s first take a look at Cars24 company.
Aditya Shastri
Aug 9, 2025
In-Depth Business Model of Big Bazaar | IIDE
Everybody knows Big Bazaar – the supermarket that has everything! But does anyone know why the business model of Big Bazaar is so successful?
Be it clothes, daily essentials or groceries – Big Bazaar has it all! Big Bazaar is India’s second-biggest hypermarket retail chain. Its success story is an inspirational one.
So what made Big Bazaar profitable over the last 20 years? In this case study, we will take a look at the marketing mix of Big Bazaar, marketing strategies of Big Bazaar and marketing advertisements & campaigns of Big Bazaar, the online presence of Big Bazaar and Big Bazaar’s competitor’s analysis.
Let us now jump straight into the Business Model of Big Bazaar.
Aditya Shastri
Aug 9, 2025
Comprehensive Business Model of Asian Paints | IIDE
So, to the ones who are reading this blog, let’s first get into the brief of what the blog is all about. In this blog, we are gonna cover the business model of a leading paints company, Asian Paints.
Asian Paints is one of those companies which have identified trends in the business environment and have brought innovative strategies to the market.
So, let’s go through the marketing strategies and business model of Asian paints to help you know more about them in detail.
Aditya Shastri
Aug 9, 2025
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