
How Did Amul Made Dairy Products So Popular? – An Amul Case Study
Amul is one of the most popular and successful brands in India. With its wide range of dairy products, Amul has now become a household name in the minds of Indian families.
I’m sure that we all have at least one of Amul’s products in our house. It has elegantly created its family-friendly and patriotic image with its, “Amul – The Taste of India” marketing jingle which also evokes empathy towards the brand.
What also makes Amul so special is that it has constantly managed itself in staying relevant for all these years in the minds of customers ever since its foundation.
Thus, this also makes us wonder about what they are doing to stay relevant in this increasingly competitive and digitized world.
In this case study, we will go through Amul’s digital marketing strategies and campaigns implemented by them over the years which have helped them stay on top of the game, ahead of its competitors in the industry.
So, Let’s start with what Amul as a company is all about.
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360 Degree Walkthrough of Marketing Strategy of Balrampur Chini Mills
In the previous blog, we learned about the detailed SWOT analysis of Balrampur Chini Mills. In this blog, we will give a detailed and elaborate case study on the Marketing Strategy of Balrampur Chini Mills – the largest sugar manufacturer in India. The focus of the blog is to learn and understand how Balrampur Chini Mills became the largest sugar manufacturer in India and how it plans to expand its growth and reach all over the world and maintain its position in India. Marketing is an essential part of every organization; it is a basic foundation for every industry. It serves as the backbone of the industry. If you are interested in the new digital era then you should check out IIDE’s Free MasterClass on Digital Marketing 101 by our CEO and Founder, Karan Shah.We are going to cover the complete marketing strategy of Balrampur Chini Mills in this blog. But first, let us begin with a bit of the company story, the target audience, and its presence.
Aditya Shastri
Aug 9, 2025

Complete Marketing Strategy of Balkrishna Industries – Detailed Explanation
In our previous article, we learned in-depth about the marketing strategy of an enthralling brand called Asian Paints. This article will go over the marketing strategy of Balkrishna Industries Limited, a tyre manufacturer.The goal is to provide you with insights into BKT’s transformation from a Tyre Manufacturing Industry Cooperative Society to one of India’s most recognized and respected tyre manufacturing brands.Marketing is a component of a company’s DNA that can make or break it. As users around the world migrate to the digital realm, marketing has followed them. If you’re interested in cutting-edge digital marketing, then you must check out IIDE’s Free MasterClass on Digital Marketing 101 by our CEO and Founder, Karan Shah.In this blog, we will go over the marketing strategy of Balkrishna Industries in detail. Let us begin our deeper analysis by learning about the company’s history, target audience, and digital presence.
Aditya Shastri
Aug 9, 2025

Comprehensive Marketing Strategy of Bajaj Hindusthan Sugar
Previously we learned about the SWOT Analysis of a well-renowned company, Kesoram Industries which manufactures tires to cement to rayons.Today, we are going to delve deep into the marketing strategy of Bajaj Hindusthan Sugar. The objective is to help you gain a fair amount of knowledge on Bajaj Hindustan Sugar’s business augmentation by understanding its key aspects of growth.Marketing provides an opportunity for growth to the brand and digital marketing is one such pillar in today’s age. Companies should be well versed in considering digital marketing as it is beneficial not only to acquire customers but also to retain them. If you are interested in upskilling yourself in digital marketing, you should undoubtedly check out IIDE’s Free MasterClass on Digital Marketing 101 by our CEO and Founder, Karan Shah.We will be digging deep to gain some insights into the marketing strategy of Bajaj Hindusthan Sugar and how as a company it has been able to achieve a mark in the Sugar Industry.
Aditya Shastri
Aug 9, 2025

Marketing Strategy of Bajaj Electricals: Comprehensive Analysis
In the previous article, we discussed the marketing strategy of Havells India.In this article, we are going to elaborate on the marketing strategy of Bajaj Electricals – a trusted brand in consumer appliances for decades.The objective is to learn and gain insights into Bajaj Electricals and how it became India’s most trusted brand in the electronics sector, especially home and kitchen appliances with the latest designs and technologies.So, as you can see, the world is fully online now, and marketing is the rib of every industry. If you are interested to know more about marketing then do check out our Free Masterclass on Digital Marketing by the CEO and founder of IIDE, Karan Shah.We will learn the entire marketing strategy of Bajaj Electricals by the end of this blog. Before diving deep into it, let’s begin with the company’s story, target audience and digital presence.
Aditya Shastri
Aug 9, 2025

Comprehensive Marketing Strategy of Bajaj Auto
Have you heard about the popular Bajaj Pulsar? If yes, awesome! If not, you’re missing out. So, let’s learn more about the company that designed and produced Bajaj Pulsar, the country’s most popular and affordable, two-wheeler vehicle.Bajaj Auto Limited, situated in Pune, Maharashtra, is an Indian multinational two-wheeler and three-wheeler manufacturing company. It manufacturers the following:-MotorcyclesScooters &Auto rickshaws.It was established in Rajasthan by Jamnala Bajaj in the 1940s. Today, the world’s third-largest manufacturer of motorcycles is Bajaj Auto and the second-largest in India.Want to learn more about the Marketing Strategy of Bajaj Auto? Read on to learn more about Bajaj Auto.
Aditya Shastri
Aug 9, 2025

In-Depth Marketing Strategy of Baidu – Detailed Explanation
In a previous article we learnt about the detailed SWOT analysis of Baidu. In this article, we will explain the marketing strategy of Baidu – one of China’s biggest internet companies.The objective is to give you an insight into how Baidu was born and raised to become one of the world’s biggest Internet and AI companies.Marketing is a part of a company’s DNA that can decide its fortunes. As users across the world are going increasingly digital, marketing has followed suit and entered the digital realm as well. If you are keen to learn new-age digital marketing, then you should check out IIDE’s Free MasterClass on Digital Marketing 101 by our CEO and Founder, Karan Shah.We will fully cover the marketing strategy of Baidu in this blog. But before diving deep into it, let’s start by learning about the company’s story, target audience and digital presence.
Aditya Shastri
Aug 9, 2025

Marketing Strategy of BAE Systems: Overview & Campaigns
In our previous article, we learned about the Detailed Marketing Strategy of HBO, an American pay television network. In this article, we are going to elaborate on the marketing strategy of BAE Systems – one of the world’s most advanced, technology-led defence, aerospace and security companies.The objective is to help you gain insights into BAE Systems and how it works in a vast number of domains by transferring skills, knowledge and technology.Marketing serves as an important aspect of businesses to diversify their reach and ultimately attain good profits. If you are keen to work in the digital world and apply your digital skills, you must check out our Free MasterClass on Digital Marketing, by the CEO and founder of IIDE, Karan Shah.We will entirely cover the marketing strategy of BAE Systems in this blog. Before diving into it, let us start by learning the company’s story, target audience and digital presence.
Aditya Shastri
Aug 9, 2025

Marketing Strategy of AXA: Insurance Firm
In a previous article, we learned about the detailed marketing strategy of LIC, a leading Indian insurance company. In this blog, we are going to elaborate on the marketing strategy of AXA.The main objective of this blog is to make readers understand AXA’s business and its marketing techniques. Insurance firms generally have a complicated structure with an en-number of client data, insurance schemes, multiple agents and strong competitors.To survive in this business, marketing strategies, consumer understanding tactics and market capture play a critical role. With the advent of digitalisation, marketing has become technical and digitalised. If you are interested in pursuing a career in digital marketing, then you can definitely check out IIDE’s Free MasterClass on Digital Marketing 101 conducted by our CEO and Founder, Karan Shah.We will be wholly covering the marketing strategy of Axa insurance. Before we begin, let’s understand the company’s story, target audience and digital presence.
Aditya Shastri
Aug 9, 2025

Profound Marketing Strategy of Aviva – with Detailed Explanation
In our previous article, we learnt in detail about the marketing strategy of a really fascinating brand Progressive – One of the best insurance companies. In this article, we are going to elaborate on the marketing strategy of Aviva- a British multinational insurance company
We are all aware of today’s digital world where all the brands, companies and industry are marketing their products by influencing or taking up any celebration as their brand ambassador.
So their excel in all these marketing skills you must know about them. Don’t worry we got you covered with IIDE’s Free Masterclass on Digital Marketing 101 by none other than our founder and CEO Karan Shah.
We will thoroughly cover the marketing strategy of Aviva in this blog. Before we begin our deep dive, let us start by learning the company’s story, target audience and digital presence.
Aditya Shastri
Aug 9, 2025

Detailed Marketing Strategy of Avanti Feeds – The Largest Manufacturer Of Shrimp Feed In India
In our previous blog, we learned in detail about the complete marketing strategy of a brand, Meghmani Organics. In this article, we are going to elaborate on the marketing strategy of Avanti Feeds limited – the largest manufacturer of shrimp feed in India.The objective is to know in-depth the overview of the company, its marketing strategy, STP, market campaigns, sponsorship, digital presence, social media marketing, SEO strategies, etc.Marketing plays a fundamental role in a company’s existence that can either make it or break it. As people/customers across the globe go digital, marketing has risen up to the digital realm as well. If you are interested in new-age digital marketing, then you should surely check out IIDE’s Free MasterClass on Digital Marketing 101 by the CEO and Founder, Karan Shah.We will be comprehensively dealing with the marketing strategy of Avanti feeds in this blog. Before embarking on enclosing the above-mentioned strategy, let’s erudite about the company’s story, target audience and digital presence.
Aditya Shastri
Aug 9, 2025

Precise Marketing Strategy of AU Small Finance Bank
In our previous article, we learnt the marketing strategy of the Bank of India. In this article, we will focus on the marketing strategy of AU Small finance bank.AU is one of the well-known commercial banks which serves many financial services to all walks of life people and all sorts of businesses. Middle-income people are getting a lot of benefits because of the AU finance bank. The micro-financed businesses are also able to smoothly run their business with the facilities provided by the AU small finance bank. The bank is ranked 257th among the Fortune India 500 Companies, enabling a convenient banking experience with many industry-first initiatives.Thus, as you can see, the world is fully digital now, and marketing is an important part of every industry. If you are interested to know more about marketing then do check out our Free Masterclass on Digital Marketing by the CEO and founder of IIDE, Karan Shah.We will learn the entire marketing strategy of AU small finance Bank by the end of this blog. Before diving deep into it, let’s begin with the company’s story, target audience, and digital presence.
Aditya Shastri
Aug 9, 2025

Complete Marketing Strategy of AU Bank with STP Analysis
In our last blog, we discussed the SWOT analysis of AU Bank. In this blog, we will dive into an in-depth marketing strategy of AU Bank – A Small Finance Bank in India.AU is a scheduled commercial bank that serves financial services to inferior and middle-income people and micro and small businesses that have limited or no access to standard banking and finance channels. The bank is ranked 257th among the Fortune India 500 Companies, enabling a convenient banking experience with many industry-first initiatives.So, as you can see, the world is fully online now, and marketing is the rib of every industry. If you are interested to know more about marketing then do check out our Free Masterclass on Digital Marketing by the CEO and founder of IIDE, Karan Shah.We will learn the entire marketing strategy of AU Bank by the end of this blog. Before diving deep into it, let’s begin with the company’s story, target audience and digital presence.
Aditya Shastri
Aug 9, 2025
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