In the previous blog, we learned about the detailed SWOT analysis of Balrampur Chini Mills. In this blog, we will give a detailed and elaborate case study on the Marketing Strategy of Balrampur Chini Mills – the largest sugar manufacturer in India.
The focus of the blog is to learn and understand how Balrampur Chini Mills became the largest sugar manufacturer in India and how it plans to expand its growth and reach all over the world and maintain its position in India.
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We are going to cover the complete marketing strategy of Balrampur Chini Mills in this blog. But first, let us begin with a bit of the company story, the target audience, and its presence.