360 Degree Walkthrough of Marketing Strategy of Balrampur Chini Mills

In the previous blog, we learned about the detailed SWOT analysis of Balrampur Chini Mills. In this blog, we will give a detailed and elaborate case study on the Marketing Strategy of Balrampur Chini Mills – the largest sugar manufacturer in India. 

The focus of the blog is to learn and understand how Balrampur Chini Mills became the largest sugar manufacturer in India and how it plans to expand its growth and reach all over the world and maintain its position in India. 

Marketing is an essential part of every organization; it is a basic foundation for every industry. It serves as the backbone of the industry. If you are interested in the new digital era then you should check out IIDE’s Free MasterClass on Digital Marketing 101 by our CEO and Founder, Karan Shah.

We are going to cover the complete marketing strategy of Balrampur Chini Mills in this blog. But first, let us begin with a bit of the company story, the target audience, and its presence.

Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Updated on: Oct 21, 2022

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Author's Note:

My name is Aditya Shastri and I have written this case study with the help of my students from IIDE's online digital marketing courses in India.

Practical assignments, case studies & simulations helped the students from this course present this analysis.

Building on this practical approach, we are now introducing a new dimension for our online digital marketing course learners - the Campus Immersion Experience.

If you found this case study helpful, please feel free to leave a comment below.

Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Aditya Shastri leads the Business Development segment at IIDE and is a seasoned Content Marketing expert. With over a decade of experience, Aditya has trained more than 20,000 students and professionals in digital marketing, collaborating with prestigious institutions and corporations such as Jet Airways, Godrej Professionals, Pfizer, Mahindra Group, Publicis Worldwide, and many others. His ability to simplify complex marketing concepts, combined with his engaging teaching style, has earned him widespread admiration from students and professionals alike.