Comprehensive Marketing Strategy of Bajaj Hindusthan Sugar

Previously we learned about the SWOT Analysis of a well-renowned company, Kesoram Industries which manufactures tires to cement to rayons.

Today, we are going to delve deep into the marketing strategy of Bajaj Hindusthan Sugar. The objective is to help you gain a fair amount of knowledge on Bajaj Hindustan Sugar’s business augmentation by understanding its key aspects of growth.

Marketing provides an opportunity for growth to the brand and digital marketing is one such pillar in today’s age. Companies should be well versed in considering digital marketing as it is beneficial not only to acquire customers but also to retain them. 

If you are interested in upskilling yourself in digital marketing, you should undoubtedly check out IIDE’s Free MasterClass on Digital Marketing 101 by our CEO and Founder, Karan Shah.

We will be digging deep to gain some insights into the marketing strategy of Bajaj Hindusthan Sugar and how as a company it has been able to achieve a mark in the Sugar Industry.

Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Updated on: Oct 21, 2022

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Author's Note:

My name is Aditya Shastri and I have written this case study with the help of my students from IIDE's online digital marketing courses in India.

Practical assignments, case studies & simulations helped the students from this course present this analysis.

Building on this practical approach, we are now introducing a new dimension for our online digital marketing course learners - the Campus Immersion Experience.

If you found this case study helpful, please feel free to leave a comment below.

Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Aditya Shastri leads the Business Development segment at IIDE and is a seasoned Content Marketing expert. With over a decade of experience, Aditya has trained more than 20,000 students and professionals in digital marketing, collaborating with prestigious institutions and corporations such as Jet Airways, Godrej Professionals, Pfizer, Mahindra Group, Publicis Worldwide, and many others. His ability to simplify complex marketing concepts, combined with his engaging teaching style, has earned him widespread admiration from students and professionals alike.