In-Depth Marketing Strategy of Baidu – Detailed Explanation

In a previous article we learnt about the detailed SWOT analysis of Baidu. In this article, we will explain the marketing strategy of Baidu – one of China’s biggest internet companies.

The objective is to give you an insight into how Baidu was born and raised to become one of the world’s biggest Internet and AI companies.

Marketing is a part of a company’s DNA that can decide its fortunes. As users across the world are going increasingly digital, marketing has followed suit and entered the digital realm as well. If you are keen to learn new-age digital marketing, then you should check out IIDE’s Free MasterClass on Digital Marketing 101 by our CEO and Founder, Karan Shah.

We will fully cover the marketing strategy of Baidu in this blog. But before diving deep into it, let’s start by learning about the company’s story, target audience and digital presence.

Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Updated on: Oct 21, 2022

Courses Recommended for you

Author's Note:

My name is Aditya Shastri and I have written this case study with the help of my students from IIDE's online digital marketing courses in India.

Practical assignments, case studies & simulations helped the students from this course present this analysis.

Building on this practical approach, we are now introducing a new dimension for our online digital marketing course learners - the Campus Immersion Experience.

If you found this case study helpful, please feel free to leave a comment below.

Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Aditya Shastri leads the Business Development segment at IIDE and is a seasoned Content Marketing expert. With over a decade of experience, Aditya has trained more than 20,000 students and professionals in digital marketing, collaborating with prestigious institutions and corporations such as Jet Airways, Godrej Professionals, Pfizer, Mahindra Group, Publicis Worldwide, and many others. His ability to simplify complex marketing concepts, combined with his engaging teaching style, has earned him widespread admiration from students and professionals alike.