Marketing Strategy of Banco do Brasil: Historic Bank Insights

In a previous article, we learned in detail about the SWOT analysis of Banco do Brasil. By the end of this blog, you’ll get to know how Banco Do Brasil reserved its place as one of the largest banking institutions in Latin America because in this article we are going to observe the marketing strategy of Banco Do Brasil.

In this modern era, where everything is going online and the future is digital, marketing has also taken a new turn- digital marketing.

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Now buckle up your seats because you are going to know about the impressive marketing strategy of Banco Do Brasil. But before going ahead, let’s first begin with the story, target audience and digital presence of Banco Do Brasil.

Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Updated on: Sep 16, 2024

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Author's Note:

My name is Aditya Shastri and I have written this case study with the help of my students from IIDE's online digital marketing courses in India.

Practical assignments, case studies & simulations helped the students from this course present this analysis.

Building on this practical approach, we are now introducing a new dimension for our online digital marketing course learners - the Campus Immersion Experience.

If you found this case study helpful, please feel free to leave a comment below.

Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Leads the Learning & Development segment at IIDE. He is a Content Marketing Expert and has trained 6000+ students and working professionals on various topics of Digital Marketing. He has been a guest speaker at prominent colleges in India including IIMs......[Read full bio]