In our previous article, we learned in-depth about the marketing strategy of an enthralling brand called Asian Paints. This article will go over the marketing strategy of Balkrishna Industries Limited, a tyre manufacturer.
The goal is to provide you with insights into BKT’s transformation from a Tyre Manufacturing Industry Cooperative Society to one of India’s most recognized and respected tyre manufacturing brands.
Marketing is a component of a company’s DNA that can make or break it. As users around the world migrate to the digital realm, marketing has followed them. If you’re interested in cutting-edge digital marketing, then you must check out IIDE’s Free MasterClass on Digital Marketing 101 by our CEO and Founder, Karan Shah.
In this blog, we will go over the marketing strategy of Balkrishna Industries in detail. Let us begin our deeper analysis by learning about the company’s history, target audience, and digital presence.