Latest Case Studies

Sprite, a top lemon-lime soda brand, remains strong in 2026. But why does it stand out? Are there challenges ahead? This analysis looks at Sprite's position in the market and how it competes. Entrepreneurs and business students will learn about brand strategies and market trends. Discover how Sprite maintains its edge and what the future holds for the brand. Understanding these insights can help you apply similar strategies to your own business or career.

Founded in the year 1891, by Gerard Philips. Philips is a multinational company, headquartered in Amsterdam. It’s one of the world’s largest electronic companies that is currently engaged in the area of lighting and healthcare.  Philips is a technology company that focuses on improving health and enabling better outcomes from living healthy and home care products. It has over 100 production facilities that are spread across 100 countries which delivers solutions across home care and health care consumers. 

BMW's 2026 marketing strategy relies heavily on digital channels, including SEO, AI-based personalisation, and influencer-led campaigns. Their EV-focused storytelling, Neue Klasse launch, and advanced dealer training set the brand apart. With over 2.1M monthly organic visitors and a 65% increase in paid search, BMW educates consumers while reinforcing its premium EV leadership.

Xbox remains one of the premier names in video gaming, delivering powerful consoles, exclusive franchises, and innovative cloud gaming experiences in 2026. As the market evolves with new technology and increased competition, Xbox’s strategic decisions shape its future. What gives Xbox an edge, and where does it face challenges? This SWOT analysis reveals actionable insights for entrepreneurs, marketers, and gaming enthusiasts.

Reliance Industries' business model is built on its diversified portfolio, including petrochemicals, refining, telecom, and retail. This strategy allows them to offer a broad range of products and services while maintaining strong market leadership. Reliance achieves this by integrating technology, optimising supply chains, and leveraging economies of scale.  By continually innovating and expanding across sectors, Reliance drives growth and global competitiveness. In this blog, we decode Reliance Industries’ revenue model and strategy, shedding light on how it has achieved market dominance and consistent growth.  Curious about how Reliance’s diversified model powers its global success? Read on to learn more!

Chanel is one of the world’s most iconic luxury fashion houses, known for its timeless elegance, heritage craftsmanship, and prestige. In 2024, however, the brand faced a turning point. The revenue declined, profits fell, and industry pressures mounted. But that hasn’t dampened Chanel’s resolve. With strategic bets on creativity, global presence, beauty & fragrance, and brand value, the company is recalibrating for resilience. Why does understanding Chanel’s SWOT now matter? Because luxury consumers, industry competition, and global economies are shifting fast. Entrepreneurs, fashion students, and brand strategists can learn from what Chanel is doing right, and where risks lie. Chanel is investing in sustainable infrastructure, supply chain improvements, artisan craftsmanship, and real-estate that aligns with its long-term brand premium. Ongoing price increases, particularly for leather goods/ iconic bags; part of cost-mitigation and margin-protection strategy. This has both maintained luxury prestige and triggered some consumer pushback. Before diving into the article, please note that the research and initial analysis for this piece were conducted by Samidha Hande. She is a student of IIDE’s Online Digital Marketing Course, May Batch 2025. If you find this analysis helpful, please feel free to reach out to her with a brief note of appreciation for her research; she will welcome the feedback.

In our previous blog, we talked about the SWOT Analysis of Progressive. This time let’s dig into the SWOT Analysis of Danone. One of the largest dairy food suppliers founded in Barcelona, Paris – Danone stands firmly by its tagline ‘One Planet, One Health’- Danone SA. The company not only has its operations in Paris only but also in international markets through joint ventures. One of the chief characteristics of the brand is its omnipresence and its relentless marketing efforts which have made it what it is today. To learn more about marketing, especially about one of the most trending careers – digital marketing, have a look at our Free Masterclass on Digital Marketing by the CEO and Founder of IIDE, Karan Shah. But, before we begin with the SWOT Analysis of Danone, let us learn more about Danone the company, founding, products, financial status, and competitors.

Founded in 1995, eBay is a pioneer in the e-commerce space, facilitating millions of peer-to-peer and B2C transactions worldwide. As of 2026, eBay operates in 190+ countries and serves over 134 million active buyers. But how has this iconic brand maintained relevance amidst growing competition and digital transformation? This SWOT analysis examines the strategies, risks, and opportunities that will shape eBay’s future, essential reading for marketing students and entrepreneurs alike.

We have previously written an article on the marketing strategy of HelloFresh; this time we are back with another blog on the SWOT analysis of HelloFresh. HelloFresh is a publicly-traded German meal-kit as well as food subscription company that delivers essential ingredients to users at their doorsteps. The originality of this organisation is that it reproduces the interest and joy of cooking food back into your life. HelloFresh marketing tactics have been updated with the latest trends. HelloFresh markets its product offline as well as online. But, HelloFresh’s central focus has been digital marketing strategies since the beginning of digital marketing popularity.  However, if you feel the urge to grasp more knowledge about digital marketing. Give a shot to our Free Masterclass on Digital Marketing especially prepared and brought to the table for beginners by our CEO Karan Shah. This blog has been written to gain a thorough understanding of HelloFresh company, its products, its popularity, net revenue, and to give an authentic picture of the SWOT analysis of HelloFresh.

BDO Global is one of the world’s leading accounting networks, offering audit, tax, and advisory services across 167 countries. As the demand for professional services grows in the post-pandemic economy, BDO's adaptability is key to its success. Want to know how BDO Global maintains its strong position in the market? Keep reading to explore the strengths, weaknesses, opportunities, and threats facing BDO Global in 2026.

Explore the Apple business model in this comprehensive case study. Understand how Apple’s innovative products, strategic marketing, and operational excellence drive its success in the tech industry.

Previously we looked into the SWOT Analysis of one of South Asia’s most known electronic retailers, Panasonic. This time, we will delve into the SWOT Analysis of Sony Corporation in full depth Sony is a well-known global consumer electronics brand from Japan, with a reputation for cutting-edge technology, innovative digital concepts, and superior after-sales support. They began their sales mid-1900s and since then have made a name for themselves for unwavering quality. One of Sony’s fallbacks is its marketing strategy, putting them at a disadvantage regardless of their superior quality products. Marketing evolves with time, according to the demands and preferences of the present population. If you want to learn more about doing effective marketing in today’s world, check out the Free MasterClass on Digital Marketing 101 taught by Karan Shah, CEO and Founder of IIDE. Do you want to learn about how Sony Corporation has flourished over the years and the factors that helped it become a global giant? In order to answer that, in this case study, we will do a detailed SWOT Analysis of Sony Corporation. Before we begin, let us learn more about Sony, its founding, products, financial status and competitors. About Sony  The Sony Corporation is a Japanese multinational business with headquarters in Tokyo. It is a significant technological business that is one of the world’s largest producers of consumer and professional electronic goods, as well as the world’s largest video game console manufacturer and publisher.  The electric rice cooker was the company’s first consumer product. Despite the dismal sales of this product, Totsuko, as the company was known then, didn’t suffer a significant setback as it had a profitable repair operation for radios and other electrical equipment. The company went big when they released their very own music device which was powered by a transistor. In the 1960s and 1970s, Sony moved into the international markets of the United States and Europe, and it has been a significant worldwide player – long before most of its competitors. Quick Stats About SONY Founder Masaru Ibuka Year Founded 1946 Origin Minato City, Tokyo, Japan No. of Employees 109,700 Company Type Public Market Cap $139.77 Billion Annual Revenue ¥8.999 Trillion Net Profit ¥1.191 Trillion What’s new with Sony? Here’s what was buzzing around Sony recently: Sony PlayStation 5 VR2 headset: The PlayStation 5 VR2 headset is scheduled to be released in early 2023. It features a high-resolution display, eye tracking, and haptic feedback to provide a more immersive VR experience. Sony PlayStation 5 Pro console: There are rumors that Sony is developing a PlayStation 5 Pro console, which would be a more powerful version of the current PlayStation 5 console. However, Sony has not confirmed these rumors. Sony PlayStation Plus revamp: Sony is revamping its PlayStation Plus subscription service in 2023. The new service will offer three tiers of subscription, with each tier offering different benefits, such as access to a library of games, online multiplayer gaming, and cloud gaming. Sony Xperia 1 IV smartphone: The Xperia 1 IV is Sony’s latest flagship smartphone. It features a 6.5-inch AMOLED display with a 120Hz refresh rate, a quad-camera system, and a Qualcomm Snapdragon 8 Gen 1 processor. Sony Xperia Pro-I smartphone: The Xperia Pro-I is a unique smartphone that features a dedicated camera module with a large 1-inch sensor. This makes it one of the best smartphones for photography and videography. Sony WH-1000XM5 noise-canceling headphones: The WH-1000XM5 are Sony’s latest flagship noise-canceling headphones. They feature improved noise cancellation, better sound quality, and a more comfortable design. Sony WF-1000XM5 noise-canceling earbuds: The WF-1000XM5 are Sony’s latest flagship noise-canceling earbuds. They feature improved noise cancellation, better sound quality, and a more comfortable design. Sony Bravia XR TVs: Sony’s Bravia XR TVs feature a new Cognitive Processor XR that uses artificial intelligence to improve the picture and sound quality. Sony Airpeak S1 drone: The Airpeak S1 is Sony’s first professional drone. It is designed for cinematographers and photographers who need a high-quality drone for aerial photography and videography. Sony Vision-S 02 electric car: Sony is developing an electric car called the Vision-S 02. It is a seven-seater SUV that is expected to be released in 2025. Sony AI: Sony is investing heavily in artificial intelligence (AI). The company is developing AI-powered products and services for a variety of industries, including healthcare, finance, and entertainment. Let’s now understand the target audience of Sony better with the help of a buyer persona.