Latest Case Studies

Sephora, a French cosmetics giant founded in 1969, offers a wide range of personal care, skincare, and beauty accessories. Their stores, found in over 190 countries, feature not only their products but also leading brands like MAC and Estee Lauder. This global reach, coupled with smart marketing initiatives, has solidified Sephora’s position as a top player in the beauty industry. This article delves deeper into Sephora’s success story, providing insights into its recent developments and the key factors that have driven its dominance. We’ll also explore a potential misconception about their product range before diving into a detailed SWOT analysis of Sephora.

Boots is the largest health and beauty retailer in the United Kingdom. With over 2,500 locations ranging from small community pharmacies to large destination health and beauty stores, its mission is to help its customers look and feel better than they ever imagined possible. Their company was founded in the 1800s, and they are proud to continue their work in communities throughout the United Kingdom today.  So, in order to better understand the reasons for Boots’ ongoing growth, we must first understand its SWOT analysis, which is required for any business to survive and thrive in the market. In this case study, we’ll take a look at the SWOT Analysis of Boots Ltd and its background. So, let’s get started.

Founded in 1995, Lush has emerged as a global leader in ethical beauty. Its handmade, cruelty-free, and sustainability-driven products have won loyal fans worldwide. But how does Lush fare in today’s eco-conscious yet competitive market? Dive into this Lush SWOT analysis for 2026, vital for business students and marketing enthusiasts eager to decode success in the ethical cosmetics industry.

Maybelline's marketing strategy combines influencer marketing, strong digital presence, and empowerment-focused campaigns to promote inclusivity and connect with a diverse, tech-savvy consumer base, particularly millennials and Gen Z.

The YouTube business model revolves around user-generated content and advertising revenue. This case study on YouTube highlights its market dominance, diverse revenue streams, and strategic partnerships, showcasing how YouTube’s business model has revolutionised the digital video landscape. Learn From Asia’s #1Digital Marketing Institute AI-Based Curriculum Dive in to the future with the latest AI tools Placement at top brands and agencies & more... Watch Free Masterclass Talk to counsellor

In the previous article, we learned about the marketing strategy of FedEx, one of the world’s major shipping companies. In this article, we will be learning about the Marketing Strategy of Maersk, a Danish shipping company for freight transportation on the ocean and inland. We will be telling you the Marketing strategy of Maersk insights into the largest container shipping line and vessel operator in the world. Marketing strategies help us to understand not only our competition but also the buyer what they want, what they don’t, what they expect from us and what they don’t so we need to research and know the market strategies, so let us go and do the Maersk analysis. Marketing is a crucial part of the Company’s life; it is almost like DNA. Well-planned strategies can take up to the heights and if a company sells good products and provides great services but does not have a good strategy then it will be quite difficult to survive in the rough patches and make a living. If you want to learn more you can always check out the Free masterclass on digital marketing by the CEO and founder of IIDE, Karan Shah. In this, we will learn the in-depth Marketing strategy of Maersk so let’s get started!

In the previous blog, we saw the SWOT analysis of Mercadona. Now, in this blog let us find out about the marketing strategy of Mercadona – a Spanish supermarket chain influencing Spain and Portugal. The main objective of this blog is to get acquainted with the extensive marketing plans taken up by Mercadona which helped the company to transform from a family-run butcher shop to a national supermarket chain. Marketing is one of the key factors that made Mercadona successful and as the world goes online, digital marketing is the future of marketing. If you want to be future leaders – Check out Free Masterclass on Digital Marketing 101 by the CEO and Founder of IIDE, Karan Shah. Now without further ado, let’s jump into what we are looking for! Before we dig deeper into the topic, let’s check out the company’s overview, target audience and digital presence.

In a recent article, we learned about the SWOT analysis of AutoZone. In this blog, we’ll learn about the marketing strategy of AutoZone.  AutoZone is an American retailer of aftermarket automotive parts and accessories. The purpose is to understand more about AutoZone and how AutoZone has grown to 6,000+ retail locations across the United States, Mexico, and Brazil, offering a variety of aftermarket and OEM parts. AutoZone outlets are all corporately owned; the company does not operate through franchises. Every firm relies on marketing to succeed. Attend our Free Masterclass on Digital Marketing delivered by Karan Shah, the CEO and founder of IIDE, if you want to learn more about marketing, increase your understanding, and implement it in your business. Throughout this blog, we will learn about the marketing strategy of AutoZone. Let’s start with the company’s introduction, products, and online footprint before we get further into it.

In our previous article, we learned in detail about the marketing strategy of a really fascinating brand, Mcdonald’s. In this article, we are going to elaborate on the marketing strategy of Wow Momos- a Famous Indian Fast Food Restaurant Chain. Wow! Momo, India’s fastest-growing momo chain, was founded in 2008 by classmates Sagar Daryani and Binod Kumar Homagai, who sold steamed momos from a 6 by 6 kiosk in Springdale Spencer. In Kolkata, West Bengal, India, The Food Company began in a garage. The objective is to help you gain insights into Wow Momo’s inspiring story. Wow, Momos, the popular food chain, was founded in a garage and has over 200 locations. Read the inspirational story of two young founders. Marketing is an essential component of a business that may make or break it. As users migrate to the digital realm, marketing has followed them. If you’re interested in cutting-edge digital marketing, you should definitely check out Karan Shah, our CEO, and Founder of IIDE’s MasterClass on Digital Marketing 101. We will fully cover our marketing strategy for Wow Momo in this blog. Let us begin our deep dive by learning about the company’s history, target audience, and digital presence. Inquiry – Business Overview Wow Momo was started by Binod Kumar Homagai and Sagar Jagdish Daryani in Kolkata.

This Saffola case study explores the brand’s marketing strategies, focusing on its digital and traditional campaigns. Discover how Saffola, a flagship product of Marico, leverages innovative tactics to maintain its market position and resonate with health-conscious consumers. Learn From Asia’s #1Digital Marketing Institute AI-Based Curriculum Dive in to the future with the latest AI tools Placement at top brands and agencies & more... Watch Free Masterclass Talk to counsellor

In our previous blog, we studied the marketing mix of Walmart, one of the most well-known multinational retailers. Here we will be doing a deliberated SWOT Analysis of Publix. Publix is one of the largest U.S. regional grocery stores chain which is operating in the United States since 1930. Publix is an employee-owned supermarket that continues to remain deeply dedicated to customer service and community involvement. This makes Publix one of the great places to work and shop.     Furthermore, Publix has been putting money into effective marketing methods. The current global situation is pushing towards digitalization, and if you’re interested in learning more, check out our Free MasterClass on Digital Marketing 101 by Karan Shah, CEO, and Founder of IIDE. Do you know how a firm evaluates its environment? SWOT Analysis is one of the most often used approaches. In this blog, we’ll take a closer look at the SWOT Analysis of Publix.  Before we get started with the SWOT Analysis of Publix, let’s learn a little bit about the firm, its products and services, and its competitors.

Previously we did the extensive SWOT analysis of a global food and beverage firm Nestle, this time we will look at the SWOT analysis of Nespresso.  Nespresso is one of the best coffee machine manufacturers in the World. The story of Nespresso began more than 30 years ago with a simple idea: let anyone create an excellent espresso coffee cup – like a worthy barista. Since its inception in 1986, Nespresso has redefined and changed the way millions of people enjoy their espresso coffee and create a global coffee community.  Nespresso is a very big company because of its marketing tips and tricks and as the world is shifting online the marketing techniques are changing which is digital marketing. As the world goes online, marketing is changing and if you are interested in learning about the latest – check out our  Free MasterClass on Digital Marketing 101 by the CEO and Founder of IIDE, Karan Shah. Before we begin with the SWOT analysis of Nespresso, here’s a deep dive into the company’s history, founding, products, financial status, competitors.