In-depth Marketing Strategy of Tata Steel- Complete Case Study

Previously, we had discussed the marketing strategy of Godrej Properties. Today, in this blog we will be elaborating the marketing strategy of Tata Steel.

Tata Steel is India’s Leading Steel Manufacturing Company, and its presence is recognized all over the world. It is also quite popular for its unique and appealing Marketing Strategies. They aim to examine their external surroundings and market their products according to the Latest Trends, risks, and opportunities. It now has a ranking amongst the top 10 current steel producers.

The goal of this marketing strategy of Tata Steel is to understand the company from a marketing perspective by examining its 4 Ps marketing mix, marketing, and advertising strategy, its digital presence, and an overview of its competitors in the coming areas. Also, do read our other blog which describes Tata Group’s marketing strategies.

A company’s marketing strategy can make or break its success. Marketing has adapted as individuals from all around the world search for the digital world. However, if you’re interested in learning digital marketing, check out our free masterclass on the subject, Digital Marketing 101.

Let us begin by knowing Tata Steel as a firm.

Aditya Shastri - Trainer at IIDE

Aditya Shastri

Lead Trainer & Business Development Head at IIDE

Updated on: Oct 14, 2024

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Author's Note:

I’m Aditya Shastri, and this case study has been created with the support of my students from IIDE's digital marketing courses.

The practical assignments, case studies, and simulations completed by the students in these courses have been crucial in shaping the insights presented here.

If you found this case study helpful, feel free to leave a comment below.

Aditya Shastri - Trainer at IIDE

Aditya Shastri

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Lead Trainer & Business Development Head at IIDE

Aditya Shastri leads the Business Development segment at IIDE and is a seasoned Content Marketing expert. With over a decade of experience, Aditya has trained more than 20,000 students and professionals in digital marketing, collaborating with prestigious institutions and corporations such as Jet Airways, Godrej Professionals, Pfizer, Mahindra Group, Publicis Worldwide, and many others. His ability to simplify complex marketing concepts, combined with his engaging teaching style, has earned him widespread admiration from students and professionals alike.

Aditya has spearheaded IIDE’s B2B growth, forging partnerships with over 40 higher education institutions across India to upskill students in digital marketing and business skills. As a visiting faculty member at top institutions like IIT Bhilai, Mithibai College, Amity University, and SRCC, he continues to influence the next generation of marketers.

Apart from his marketing expertise, Aditya is also a spiritual speaker, often traveling internationally to share insights on spirituality. His unique blend of digital marketing proficiency and spiritual wisdom makes him a highly respected figure in both fields.