A Brief Case Study on the Marketing Strategy Of Kotak Mahindra Bank

Some brands have grown exponentially since their inception. Kotak is one of them. How did they manage it? What did they do to increase their customer base? What did they do to keep their consumers coming back? We think Kotak’s Marketing Strategy played a significant part in all this, especially its digital marketing strategy. This article analyses a few digital marketing strategies used by the company to give you an insight into what they have been doing.

About Kotak

Kotak Mahindra Bank is a private sector bank headquartered in Mumbai Maharashtra. It is known as the fastest-growing bank in India.

Kotak Mahindra bank was founded by Uday Kotak in 1985 and later became an Indian financial services conglomerate. In 2003 it was given the license of carrying on banking business by the Reserve Bank of India. It was one of the non-banking finance companies which were converted into a bank. The company believes in giving a delightful experience to its customers and is regarded as one of the most trusted financial institutions today.

Now that we are discussing Kotak, let’s take a look at their marketing strategy too.

What’s new with Kotak?

Here’s what was buzzing around Kotak recently:

  • Kotak Mahindra Bank helps Ramakrishna Mission Sevashrama Charitable Hospital in Vrindavan install an advanced PET CT Scanner.
  • Kotak Mahindra Bank Customers Can Now Use RuPay Credit Card on UPI
  • Kotak Mahindra Bank is India’s first bank clearing member to clear FPI commodity derivative deals.
  • ActivMoney by Kotak to Change the Savings Culture; Savings Account Holders to Earn FD Wala Interest up to 7%* p.a. with ActivMoney
  • Kotak introduces the Privy League, an exclusive premium banking programme.
  • Kotak Mahindra Bank is the first bank in India to move a Mauritius-based fund to GIFT City.
  • IndianOil, Kotak Launch Co-Branded Fuel Credit Card
  • Rohit Bhasin, a former Unilever executive, has joined Kotak as Chief Marketing Officer

Let’s now understand the target audience of Kotak better with the help of a buyer persona.

Aditya Shastri - Trainer at IIDE

Aditya Shastri

Lead Trainer & Business Development Head at IIDE

Updated on: Sep 5, 2024

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Author's Note:

I’m Aditya Shastri, and this case study has been created with the support of my students from IIDE's digital marketing courses.

The practical assignments, case studies, and simulations completed by the students in these courses have been crucial in shaping the insights presented here.

If you found this case study helpful, feel free to leave a comment below.

Aditya Shastri - Trainer at IIDE

Aditya Shastri

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Lead Trainer & Business Development Head at IIDE

Aditya Shastri leads the Business Development segment at IIDE and is a seasoned Content Marketing expert. With over a decade of experience, Aditya has trained more than 20,000 students and professionals in digital marketing, collaborating with prestigious institutions and corporations such as Jet Airways, Godrej Professionals, Pfizer, Mahindra Group, Publicis Worldwide, and many others. His ability to simplify complex marketing concepts, combined with his engaging teaching style, has earned him widespread admiration from students and professionals alike.

Aditya has spearheaded IIDE’s B2B growth, forging partnerships with over 40 higher education institutions across India to upskill students in digital marketing and business skills. As a visiting faculty member at top institutions like IIT Bhilai, Mithibai College, Amity University, and SRCC, he continues to influence the next generation of marketers.

Apart from his marketing expertise, Aditya is also a spiritual speaker, often traveling internationally to share insights on spirituality. His unique blend of digital marketing proficiency and spiritual wisdom makes him a highly respected figure in both fields.