In-Depth Marketing Strategy of Amway – Strategic Analysis

You might have come across the name “Amway” and its “entrepreneurial business opportunities” and might have also wondered how it has become a mega-corporation and what it is all about? If so, then this piece is written for you. 

It’s no secret that Amway is one of the world’s leading direct-selling companies with distributors in over 100 countries catering to more than 1000 different markets. This case study deep dives into knowing about the marketing strategy of Amway and its advertising strategy along with its business model and SWOT analysis

So, let me start by providing you with some basic information about Amway and some of its history in the coming section.

Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Updated on: Sep 5, 2024

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Author's Note:

My name is Aditya Shastri and I have written this case study with the help of my students from IIDE's online digital marketing courses in India.

Practical assignments, case studies & simulations helped the students from this course present this analysis.

Building on this practical approach, we are now introducing a new dimension for our online digital marketing course learners - the Campus Immersion Experience.

If you found this case study helpful, please feel free to leave a comment below.

Aditya Shastri

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Lead Trainer & Head of Learning & Development at IIDE

Aditya Shastri leads the Business Development segment at IIDE and is a seasoned Content Marketing expert. With over a decade of experience, Aditya has trained more than 20,000 students and professionals in digital marketing, collaborating with prestigious institutions and corporations such as Jet Airways, Godrej Professionals, Pfizer, Mahindra Group, Publicis Worldwide, and many others. His ability to simplify complex marketing concepts, combined with his engaging teaching style, has earned him widespread admiration from students and professionals alike.