Some brands have grown exponentially since their inception. Walmart is one of them. How did they manage it? What did they do to increase their customer base? What did they do to keep their consumers coming back? We think  Walmart’s Marketing Strategy played a significant part in all this, especially its digital marketing strategy. This article analyses a few digital marketing strategies used by the company and the Marketing Mix of Walmart to better understand 4 strategies – pricing, products, placing/distribution and promotion so that you can get an insight into what they have been doing.

About Walmart

Walmart is one of the most well-known multinational retailers. Sam Walton created the company in 1962, and it was incorporated in 1969. The Walton family owns and controls the firm, which is located in Bentonville, Arkansas. Walmart has over 11,500 retail locations in 28 countries and 11 e-commerce sites. Hypermarkets, discount stores, and department stores are all part of the retail corporation’s operations.

The brand maintains its highest position with its efficiency, strong logistics, and supply chain management. Walmart initially started as a physical retail outlet, and later moved to e-retail in 2000. The company is known for its consistently low prices and also utilizes a highly customer-centric approach. 

According to the Fortune Global 500 list, the firm was declared as the largest company by revenue. It has plans of rooting its operations across the globe and continuing to become the biggest retailer. 

What’s new with Walmart?

Here’s what was buzzing around Walmart recently:

Let’s now understand the target audience of Walmart better with the help of a buyer persona.