Lenovo’s Digital Marketing Mix: Case Study and Strategy

Introduction

Lenovo is a multinational technology company incorporated in Hong Kong. It is known as one of the largest personal computer manufacturers in the world. It operates and sells products all over the world. Now that it has become a global application company, let’s see how they manage to achieve its target. We think that Lenovo’s Digital Marketing Strategy has played a major role. This article analyses marketing strategies, target audience, competitor analysis used by the company to give you an insight.