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The marketing strategy of YouTube involves several activities, all of which are used to promote their brand, product, or service. Creating a YouTube channel, defining a target audience, analyzing competitors’ research and creating quality YouTube videos are some important steps to keep in mind while formulating one’s YouTube marketing strategy.
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Aditya Shastri
Lead Trainer & Business Development Head at IIDE
Updated on: Aug 8, 2024
As part of the marketing strategy of FedEx, the company combines traditional advertising with innovative digital campaigns, focusing on reliability, global reach, and technological advancements.
Key products include shipping services, logistics solutions, and the FedEx SameDay Bot for efficient same-day deliveries.
FedEx’s key competitors are UPS, DHL, Amazon Logistics, USPS, and TNT Express. This competition can highly influence the company to bring alterations to its marketing strategy of FedEx.
In line with FedEx’s marketing strategy, the company engages with its audience on platforms like LinkedIn, Twitter, and Instagram, using targeted content, informative videos, and interactive posts.
A 2018 campaign faced backlash for its depiction of environmental issues, leading to its withdrawal and a reinforced commitment to sustainability.
Keeping in line with FedEx’s marketing strategy, the company collaborates with influencers and forms strategic partnerships, such as with Formula 1, to effectively promote its innovative delivery solutions.
FedEx reported a 12% increase in revenue, reaching $95.5 billion in 2023.
FedEx's mission is to provide fast and reliable delivery services worldwide, enhancing the customer experience through innovative solutions.
Aditya Shastri
Lead Trainer & Business Development Head at IIDE
Aditya Shastri leads the Business Development segment at IIDE and is a seasoned Content Marketing expert. With over a decade of experience, Aditya has trained more than 20,000 students and professionals in digital marketing, collaborating with prestigious institutions and corporations such as Jet Airways, Godrej Professionals, Pfizer, Mahindra Group, Publicis Worldwide, and many others. His ability to simplify complex marketing concepts, combined with his engaging teaching style, has earned him widespread admiration from students and professionals alike.
Aditya has spearheaded IIDE’s B2B growth, forging partnerships with over 40 higher education institutions across India to upskill students in digital marketing and business skills. As a visiting faculty member at top institutions like IIT Bhilai, Mithibai College, Amity University, and SRCC, he continues to influence the next generation of marketers.
Apart from his marketing expertise, Aditya is also a spiritual speaker, often traveling internationally to share insights on spirituality. His unique blend of digital marketing proficiency and spiritual wisdom makes him a highly respected figure in both fields.