Excited to know about scope of digital marketing in Balikpapan

Updated on: May 27, 2023
Scope of Digital Marketing in Balikpapan

Looking for the scope of digital marketing in Balikpapan? or what to know about the importance of digital marketing? In this blog, we’ll talk about the scope of digital marketing post-covid-19, the scope of digital marketing for small businesses, the scope of digital marketing for students, and the scope of digital marketing in the future.

Before knowing about all these topics, let us dive into what digital marketing is, Digital marketing, also known as online marketing, is where people promote their product or service using the internet and other forms of digital communication. Digital marketing is very effective, as we can target a specific audience that is interested in and willing to buy our product.

Everything has become digital in today’s world. Everyone is communicating and connecting online, and this pandemic has made us realize the power and potential of digital adoption. These online platforms have made our lives easier, and due to this, the scope of digital marketing is increasing.

If you want to learn digital marketing and want to upskill yourself as a beginner, you will learn what digital marketing is and the basics of digital marketing so make sure you sign up for this FREE MASTERCLASS by IIDE.


Digital Marketing Courses in Delhi - masterclass

Scope of Digital Marketing post-COVID-19

1. Switch To Online Marketing:

The epidemic has altered the landscape of both traditional and digital marketing. Businesses began relying more on Internet methods of promoting goods and services following Covid-19 whereas previously they had relied more on conventional marketing techniques, including advertising. The need for digital marketing has increased as a result of everyone being cooped up at home.

People started choosing online courses, making purchases online, and even setting up dates online! There has to be some form of amusement. This led to the increased usage of OTT platforms and a high percentage of Netflix subscriptions. In essence, it permanently altered marketing.

2. Rise Of E-Commerce

Only e-commerce makes it possible for business organizations to create goods and make them marketable on their websites and other portals. Because technology has changed how individuals conduct business, its influence on the market cannot be ignored.

According to the statistic shown above, there will be 21.4 billion digital purchasers worldwide in 2021. The result is that the ordinary user is more likely than ever to engage in online shopping, and there are several explanations for this. It illustrates how having a home office increases the need for consumer goods.

3. Booming Social Commerce:

Nowadays, most people are buying their products online, and there has been an increase in the usage of social media. People are also buying products from social media platforms. Social interaction among customers on websites was made possible by social commerce. Reviews, tags, suggestions, user profiles for sharing experiences, and many other elements that social commerce platforms provide make the environment trustworthy for the business.

Due to the fact that it gives users the chance to interact and engage with one another via reviews, ratings, groups, or communities. The development of technology-assisted internet shopping improved consumers’ social interactions throughout the crisis.

4. Local VS Global:

Unbelievably, there was a battle between the local and the global during the epidemic. Despite the fact that internet marketing statistics are unavoidable, more “local” goods and services were looked after. This can be due to the requirement to receive the items more quickly.

Local and business-related keywords increased by 80% on Google Search. As a result of its primary focus on its neighborhood, Nextdoor, a social media network, reported a 73% increase in participation. People, therefore, provided greater value to the community during the lockout by supporting one another online.

5. Customer Experience:

People were very serious when it comes to buying a product during the epidemic, and customers got more aware of nature and the environment. They were curious about the items’ origins and whether or not they were environmentally beneficial. They became dissatisfied with boring advertising such as “how we are better than our rival” or “our product is the greatest.”

Not only that, but customers had higher expectations of brands than ever before, and if those expectations were not satisfied, they departed. As a result, the competition got more fierce. Many customers wanted brands to hear and grasp their requirements. 

Scope of Digital Marketing in Balikpapan for Small Businesses 

1. Connect You With Your Customer:

Digital marketing may be an excellent medium for connecting with and engaging customers. It may be quite beneficial in expressing your bus’s message or USP to clients when used successfully and sensibly. According to the survey, almost every customer gets relevant information about the items or services they are seeking online.

Digital marketing, whether on a website or on social media platforms, provides a variety of techniques to target people in order to promote or advertise a company’s products. The local directory may also perform wonders for small enterprises!

2. High Conversion Rates:

You can monitor your company’s conversion rates with the use of digital marketing. Through the many metrics offered, you may learn who submits a form, registers for an event, or makes a purchase. If you don’t obtain the desired number of conversations, it’s a hint that you need to adjust your marketing plan.

For improving the conversion rates, you can use A/B testing, and create clear CTA and urgency and mobile-friendly content. More than what you may anticipate from traditional marketing, these are the few things that can help you achieve improved conversion rates.

3. Pocket Friendly:

When you own a small business, the prospect of spending too much money on marketing might be terrifying. But it will no longer follow you! If you don’t want to promote and have a strong marketing plan, digital marketing may even be done for free. Traditional marketing requires far more money.

Are you aware that half of the owners of small businesses say that digital marketing has benefited their companies? You can learn what’s effective and ineffective by using various metrics like CPC and CTR. You may reduce the amount of money you spend on advertisements that aren’t performing as expected by looking at these statistics.

4. Real-Time Customer Service:

Real-time customer support is a great way to retain your customers. Customer involvement is a top priority when discussing a company’s goals, but accommodating clients who need their questions and doubts answered right away might make it challenging to be accessible around the clock.

Companies, brands, or even small enterprises must develop relationships with the public based on trust in order to achieve this. This may be accomplished through delivering live chats, conducting events for the clients, live-streaming videos, having a social media presence, and having a presence on social media.

5. Connect With Mobile Customer:

Nowadays, people will forget anything, but they will not forget to use their mobile phones, and the usage of mobile phones is increasing day by day. As of September 2022, Statista estimates that there will be 6,567 million mobile users worldwide. Half of the organic traffic is brought about through mobile marketing.

 Therefore, it might be advantageous for you to use mobile marketing to target potential customers who live in your neighborhood or who are located elsewhere in the world. It is crucial to target your potential customers by creating mobile-friendly websites, responsive mobile applications, and landing pages.

Scope of Digital Marketing for Students

1. Easy To Start:

The scope of digital marketing in Balikpapan for students is very easy to start as digital marketing does not need any specific degree. The ease of starting is one of the primary factors contributing to digital marketing’s popularity. Digital marketing will never let you down, whether you’re looking for your first job or want to change careers.

To start over, you don’t need to have a certain educational background or a Bachelor’s or master’s degree. And as a student, if you are confused and want to know about the Benefits of digital marketing you can have a look into this.

2. Growing Demand:

There has been a great number of jobs available for students in Balikpapan. According to a recent poll by LinkedIn, the Top 10 Most In-Demand Jobs include positions in digital marketing or as a digital marketers. The Internet is utilized in our everyday lives for a variety of tasks, such as online bill payment, grocery shopping, gift-giving, and vacation planning.

Based on employment growth over the previous few years, the ability to acquire information and skills through an online platform, and if the position provides a better standard of living for the consultants who work in this field, the demand for Digital Marketing positions has increased enormously.

3. Certifications Add Weight To The Resume:

If you’re attempting to break into the digital marketing industry but are having trouble, it’s probably because your CV lacks the necessary abilities. You may keep up with the trends and technologies utilized by the top digital marketing organizations by devoting time to obtaining a digital marketing certification.

Finding the finest online marketing school that works for you may be quite difficult because there are dozens of courses and certifications that all tout the same advantages. If you want to learn different types of concepts in digital marketing and want to earn certificates immediately after the course, check out IIDE’S Short Term Certificate Course.

4. Opportunities To Explore:

One of the main reasons to make a scope in digital marketing is there are many different types of concepts. As digital marketing is a combination of various marketing modules and divisions. Digital marketing provides a variety of employment alternatives for those who enjoy exploring and picking up new abilities.

 There are many careers where you can try your hands such as  SEO (Search Engine Optimization), SEM (Search Engine Marketing), Email Marketing, Social Media Management, Copywriting, E-Commerce, and Content Writer. As you can see there are many options so students can choose any field as per their skills and interests.

5. Diverse Freelancing Opportunities:

The days when individuals enjoyed following directions and working for someone else is long gone. People these days desire to work for themselves under their own set of norms. The International Labor Organization estimates that half of all workers worldwide are independent contractors.

Do you know that the arts and design sector employs 75% of all workers? As a result, there are several prospects for freelancing careers in digital marketing. You only need a laptop with a strong internet connection to get started. Students can grab these opportunities and have a great scope in digital marketing in Balikpapan.

Scope of Digital Marketing in the Future

The growing popularity of Internet services among consumers is a significant factor driving the demand for digital marketing. The chances for online marketing will be better in every way. Below listed are some of the reasons that will give a positive outlook toward the future of digital marketing in Indonesia.

1. Social Media Influencers:

All types of advertisers are collaborating with social media influencers to strengthen their businesses. This is proven to be a successful digital marketing tactic, primarily because customers are more likely to believe other consumers than brands they are hearing about in advertisements. In 2023 and beyond, more businesses will likely leverage these influencers to increase sales.

Additionally, since customers have become comparatively tired of celebrity endorsements, expect to see fewer celebrities pushing things. The tendency is shifting more in favor of influencers who are more directly related to the product.

2. Video Marketing:

As digital marketers take advantage of people’s limited attention spans and preference for watching material rather than reading it, video will continue to be a top approach in the future. The majority of social networking platforms enable the storage and sharing of videos.

Customers and companies will continue to be connected through this medium in a substantial way. In most cases, individuals enter keywords pertaining to a certain image or video, although this can be tiresome. More and more individuals are becoming aware of utilizing fresh or current photographs to do web searches for similar images. This significantly broadens the use of digital marketing.

3. Omni-Channel Marketing:

Despite the fact that websites are now a need for all organizations, it is best to employ a variety of media to effectively engage your target audience. This strategy, often known as “omnichannel” marketing, eliminates any constraints or “silos” that various media may impose. For instance, a product that is marketed on television should also have a mobile- and desktop-friendly web tie-in.

The concept is that customers may learn about and interact with your product (or service) through a variety of media both before and after they make a purchase. The experience might suffer and a sale could be lost if the transition between these several platforms is not seamless.

4. Artificial Intelligence:

Digital marketers may more thoroughly examine user data with the use of artificial intelligence (AI), which allows them to further tailor the client journey. Businesses may learn a lot about their consumers and the best ways to reach their target audiences thanks to AI.

A more individualized experience for consumers is also made possible by AI, which offers them specialized support throughout the whole purchasing process. By automating ads to specific audiences using programmatic advertising, businesses can provide this level of customer service. In 2021, more than 72% of internet marketing expenditures are anticipated to be accounted for by programmatic advertising.

5. Social Media Marketing:

Given the constant evolution of social media, social media marketing has a tremendous amount of potential to direct marketing initiatives in efficient and creative ways. Social media is a powerful tool for adapting to new technological advancements and, at the same time, exceeding client expectations. 

Among the major trends in social media in 2018 are: The most important aspects of social media marketing in 2018 will be live video streaming, Instagram stories, Snapchat, and other platforms’ enormous expansion, social slideshow advertisements, and social chats, among others. Many people have been using social media platforms all over the world and this can be an advantage for the marketer to promote their products or services.

Where can you learn Digital Marketing?

Knowing that there are many scopes of digital marketing in Balikpapan and that digital marketing is a fantastic choice for a profession, you should only learn digital marketing from the finest if you are enthusiastic about it and want to be an expert.

During this time, you will study digital marketing techniques from various business professionals and will also receive a certificate. For college students and newcomers, there is also an Advanced Digital Marketing Course that lasts for four months.

IIDE also offers a Short Term Certificate Course for those who are interested in learning about principles in digital marketing. Learn this digital marketing course and your dream digital marketing job is waiting for you.

Key Highlights of the Course:

  • 100+ Hours of a live class
  • 50+ Hours of Videos
  • Group project
  • Interaction with pioneers of different fields
  • Interview training
  • Scholarships

Look at the reviews

Digital Marketing Courses in Delhi - masterclass

FAQs or Frequently Asked Questions

1. Does digital marketing have a future?

ANS: Yes, the online world is evolving and the future of digital marketing is promisingly bright and secure. Many companies and brands have been adopting digital marketing strategies. The demand for digital marketers has been increasing.

2. How do I start a career in digital marketing?

ANS: Pick a specialty that interests you then build your foundational knowledge in that field, then you can have a course and get a certificate, build a strong marketing portfolio then you are good to go.

3. Can I go abroad after digital marketing?

ANS: Yes, you can go abroad after the completion of digital marketing. The digital marketing industry is flourishing all across the globe and there are different marketing job opportunities abroad.

4. Does digital marketing require coding?

ANS: Digital marketers can start their careers in digital marketing without prior coding experience or programming knowledge. Many marketing professionals view coding as not being particularly vital.

5. Is digital marketing work from home?

ANS: It will be a work-from-home base job and there is no need to go to the office in this field unless there is a meeting or something important. Only a laptop and a good internet connection are needed.


A few years ago nobody would be able to guess that digital marketing will be trending all over the world. With the growth of mobile phones, social media, and internet users there is a great scope for digital marketing in Balikpapan. And there will be a great future for digital marketing.

There are so many impacts and benefits to digital marketing, and the future is so bright this is why people are looking forward to registering and attending top educational hubs like IIDE, you can also become a marketer today in the digital space and secure a better career for yourself.

Check out IIDE Online Digital Marketing Course in India to get a detailed course on digital marketing. 

That’s all for the blog; hope you enjoy reading it.  Make sure you follow IIDE more blogs.


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Mamta Shroff

Head of Admissions & Institutional Relations at IIDE

She has been working with new trends in the Education industry for the last 2 decades. Starting her career as an Academic Counselor in the Middle East with Emirates College for Management & Information Technology......[Read full bio]


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