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Read on to gain latest insights on Digital Marketing, e-commerce trends and everything else that accompanies it in the ‘Digital Gamut’.

The Problem of Fake News and How You Can Combat It

The problem of ‘Fake News’ has elicited alarm among individuals and institutions from all over the world in the past year thanks to the alleged role it played in the US Presidential elections. And although it may seem that fake news is another untoward effect of the...

Beginner’s Guide to Facebook Advertising

What is Facebook Advertising: Beginner’s Guide to Facebook Advertising Learn step by step process of How to make Facebook Ads and enhance your Facebook Advertising skills. First of all, before mastering in Facebook Advertising, it is essential to accomplish certain...

How Facebook Bidding Works?

How does Facebook Bidding work? Advertising on Facebook has been on the basis of bidding i.e. Facebook Bidding since years. Facebook utilizes auction method for selling their advertisement slots. Right from News Feed on Facebook to Instagram stories, every ad slot has...

How to manage a Facebook Page?

How to manage a Facebook Page? We all manage one or more pages on Facebook. But are you effectively managing your Facebook page? Learn special techniques which all brands implement in order to keep their Facebook Page up to the mark. Make the most of this article ‘How...

How to build an effective Targeting Audience on Facebook?

How to build an effective Targeting Audience on Facebook?   Learn step by step process of ‘How to build an effective and relevant Targeting Audience on Facebook’. First of all, Targeting Audience on Facebook has been a crucial part of Facebook Advertising. By the end...

How to earn INR 30,000 a month?

How to earn 30000 a month? A Digital Career Case Study A college student earns 30000 a month, do you want to know how to earn 30000 a month? Before anything else, Imagine you earn 30000 a month even though you are a college student. You can manage treats for your...

Top 5 Skills For Students To Make Real Money

Top Skills For Students To Make Real Money With rapid advancements in technology in literally every aspect of our lives, it is impossible for everyone to cope with them all. In comes the need for people who understand a particular field in depth and can be your...

What is Facebook Advertising?

What is Facebook Advertising? Facebook Advertising is an initiative introduced by Facebook in order to make Facebook a dynamic arena for advertising. All this time, people have been wondering 'What is Facebook Advertising? More than that, they have been bombarded with...

Facebook Pixel Code : Beginners Guide

Beginners Guide: Facebook Pixel Code Do you know what is Facebook Pixel Code and How to do Facebook Remarketing using Facebook Pixel Code? Before you opt for Facebook Pixel Code for Facebook Remarketing, it is really important to have certain prerequisites fulfilled....

Why Remarketing is an important technique

4 Reasons: ‘Why Remarketing is important” Do you know, companies use this simple technique of Remarketing and increase their sales exponentially? Master the art of Remarketing on Facebook and other forums and know ‘why’ you shouldn’t miss out on remarketing to your...

Guide to Custom Remarketing

Basic Guide to Custom Remarketing Before you know more about Custom Remarketing, you need to accomplish these 3 prerequisites in order to have an effective Remarketing campaign. The Facebook Page Facebook Page of your brand or product. The Facebook Pixel Code:...

How To Increase Engagement On Facebook?

Facebook engagement is a crucial part of social media marketing. It allows brands to maintain their visibility and increases brand recognition in the eyes of the viewers. IIDE believes Facebook engagement is really crucial for brands to focus on. There are 14 ways in...

What is Facebook Engagement?

What is Facebook Engagement? Facebook Engagement is a term vastly used in the digital industry. By the end of this article, you will learn quick basics of Facebook Engagement However, before proceeding did you know what’s Facebook Algorithm? It isn’t similar to...

Beginners Guide: Facebook Remarketing

Beginners Guide: Facebook Remarketing Introduction: Facebook Remarketing Before learning more about Facebook Remarketing, it is furthermore essential for you to master two aspects of Facebook. Facebook has changed over the period of years and now it is claimed to be...

What is Remarketing?

What is Remarketing?   Before knowing more about Remarketing, consider this very well known business dynamics. The most important question in business dynamics is, “How do I attract new customers?” Everyone wants to attract new customers. Right from restaurant owners,...

Basics to Kickstart a Successful Online Business

Kamya Dave, Founder of Urban Modara, a Fashion brand, graduated from HR College of Commerce and Economics, Mumbai and pursued her career by starting out at Larsen and Toubro(L&T), but soon realised something was missing in her career. The motivation to wake up...

Introduction to Facebook Remarketing

Introduction to Facebook Remarketing Did you see one of these advertisements? We are glad you clicked on that ad and took the step to find out how we managed to stalk you and your activities on the web. If you are reading this article on Facebook Remarketing, there is...

Is Your College Degree Lying To You?

The True Value Of Your College Degree Dr. Sashi Tharoor is an Indian Politician and a former diplomat. He is currently serving as the Member of Parliament, Lok Sabha. He is also an acclaimed writer having published 15 best-selling - fiction & non-fiction. All of...

India’s Biggest Digital Influence: PM Narendra Modi

Biggest Digital Influencer of India: Prime Minister Narendra Modi Honourable Prime Minister of India, Narendra Modi is India's top most digital influencer. The journey from a Chaiwala to digital influencer wasn't easy. In order to be a Digital Influencer, Narendra...

5 E-Commerce Marketing Tips To Boost Your Website Sales

5 Best E-Commerce Marketing Strategies You can buy and sell almost everything at your doorstep with the magic of e-commerce in this 21st century which will be known for information revolution. E-commerce Marketing has changed your lifestyles entirely because you don’t...

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