IIDE Teams up With WebEngage to Equip Students With Advanced Marketing Automation Skills

Since our inception, IIDE has been a leader in digital marketing education. In just eight short years, we have provided in-depth training based on the latest industry insights to over half a million students worldwide. 

Our aim has always been to bridge the gap between classroom marketing theories and the real-world strategies needed to succeed in the digital marketing field.

Whether you’re looking to pursue a PG in digital marketing or a postgraduate degree in digital marketing, our courses are designed to stay ahead of industry trends and prepare you for the challenges of the digital landscape.

In our opinion, the traditional marketing education ecosystem needs a significant transformation. Students often spend two years learning theoretical concepts that don’t provide immediate value, followed by another two years of on-the-job training to develop essential marketing skills.

To tackle this challenge, we’ve revamped our postgraduate degree in digital marketing and strategy to focus on teaching practical, office-required skills. We’ve strategically partnered with industry-leading agencies to design specialised courses within our postgraduate programme, making it more interesting to learn digital marketing. 

One standout collaboration is with WebEngage, a leader in retention marketing. We’ve co-developed and co-certified the Marketing Automation course, ensuring students gain cutting-edge, industry-relevant expertise. This partnership empowers our graduates with practical knowledge, preparing them to excel in fast-paced, high-demand digital marketing environments from day one.

At IIDE, we recognise this gap, so to address this need, our postgraduate degree in digital marketing programme focuses on bridging the divide between theory and practice from the very start. How? IIDE has partnered with WebEngage, a full-stack Retention Consultancy company, to co-modify and co-certify a Marketing Automation course as part of their Post Graduation Programme in Digital Marketing & Strategy.

Of course, if you don’t have the time to commit to an extensive course, our online digital marketing course will be a perfect fit for you. This 4-6 month course ensures that you can pursue your upskilling plans at your own pace without compromising on your busy schedule.

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